Editors’ Picks

How out of home (OOH) is set to re-invigorate the online advertising industry (Fourth Source)

It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G has recently brought front and centre into the debate on digital. […]

fourthsource.com
Wed, Apr 26, 2017 at 7:45 AM

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Australian OOH ad operator Adshel launches new divisions to bridge media, creative and client gap

The move follows APN's acquisition of Adshel late last year, as well as Mike Tyquin replacing Rob Atkinson as CEO of Adshel. The newly created venture will be led by new hire Melanie Lindquist, who has held marketing roles at Channel Nine and Southern Cross Austereo. She also sits on a board of the Australian Marketing Institute. […]

adnews.com.au
Wed, Apr 26, 2017 at 7:37 AM

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Samsung Insights: Promotional Campaigns Get Timely and Tactical in the Drive-Thru Lane

For decades, QSR operators planned and managed promotional campaigns days and weeks in advance because of the lead times needed to design, print, ship and post new menus and posters. But with outdoor digital signage, changes take a matter of minutes, as messages are fine-tuned and promotions are catered to the varying attributes of the people rolling into drive-thru lanes — the 7 a.m. […]

insights.samsung.com
Tue, Apr 25, 2017 at 6:56 PM

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AdAge: Fans of China’s Teen Stars Are Crowdsourcing Big Ad Buys To Prove Their Devotion

Branded Cities Network operates a suite of 11 screens at 3 Times Square in Manhattan, where campaigns paid for by Chinese fans have aired. The company says some of their requests have come through Chinese or South Korean agencies, though it couldn't name specific ones. "We think it's great," said Michael Galkin, director of marketing and research. […]

adage.com
Tue, Apr 25, 2017 at 6:51 PM

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Coca-Cola digital signage: Can Google-powered digital video messaging transform grocery end-caps? (Retail Wire)

The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the center store of supermarkets to deliver branded video and e-coupons to customers. The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. […]

retailwire.com
Tue, Apr 25, 2017 at 6:43 PM

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How digital drive-thru menu boards can boost QSR sales up to 8 percent (DSToday)

Restaurant drive thru lanes have the potential to increase sales in fast food up to 8 percent. That's on top of the estimated 70 percent of sales that take place at drive thru windows. What's the secret? […]

digitalsignagetoday.com
Tue, Apr 25, 2017 at 6:41 PM

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UK ad expenditure hits £21.4Bn in 2016, OOH up 4.5% (Research Live)

Digital accounted for 38% of the £1.1bn out of home advertising market in 2016, double the share digital recorded in 2012, while revenues from online ads were up for national newsbrands (+4.9% to £230m) for the fifth year running. […]

research-live.com
Tue, Apr 25, 2017 at 6:27 PM

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Mayfair Equity Partners acquires controlling stake in Talon Outdoor (Real Deals)

Mayfair Equity Partners has backed out-of-home media agency Talon Outdoor. Talon works with media agencies and advertisers to provide outdoor campaigns. It claims to be the only fully independent business of its kind. […]

realdeals.eu.com
Tue, Apr 25, 2017 at 6:25 PM

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Hundreds of Lamar’s digital billboards will run Let’s Recycle RIght! campaign (GlobeNewsWire)

Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a photo shoot in Providence on April 26th.   The live-stream photo shoot is expected to result in more than four million PSA ad spots across the U.S. promoting RAA’s Let’s Recycle RIght! […]

globenewswire.com
Tue, Apr 25, 2017 at 6:18 PM

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5 Out-of-Home targeting tips for fashion and beauty brands (Exterion Media)

When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. 1. Use Data; 2. […]

exterionmedia.com
Tue, Apr 25, 2017 at 7:01 AM

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Path to purchase: OOH or POS? (Media Update)

The advertising strategies behind POS and OOH are very similar – with both, your aim is to grab attention, deliver a punchy message, and mould purchase decision-making in a short space of time. OOH is good at wining over audiences ‘on the go’ and making a strong first impression within the window period of 3 to 5 seconds before the consumer’s mind wanders. […]

mediaupdate.co.za
Mon, Apr 24, 2017 at 6:02 PM

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How to maintain your digital signage network’s security (DSConnection)

“Security is a major concern for all businesses these days. Lamar, like many Out-of-Home companies, has the added pressure of its digital displays being seen by the masses 24/7/365. […]

digitalsignageconnection.com
Mon, Apr 24, 2017 at 6:01 PM

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Blue Bite helps DOOH networks measure campaign ROI via mobile device engagement

On the OOH side, we have worked with major media companies including Lamar Advertising, Intersection, JCDecaux, CMT and Adspace Mall Networks, among others. We have also completed hundreds of successful campaigns for major advertisers including Ford, Samsung, Paramount Pictures and Puma. […]

digitalsignageadvertising.wordpress.com
Mon, Apr 24, 2017 at 5:33 PM

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Programmatic DOOH ad space will be in high demand: IPONWEB

The size of the programmatic DOOH market is relatively small today. Of the roughly $3 billion that was spent on DOOH in the US last year, the vast majority of that was done via direct deals, leaving very little inventory to be transacted programmatically. […]

digitalsignageadvertising.wordpress.com
Mon, Apr 24, 2017 at 4:55 PM

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Clicks Pharmacies increase revenue with introduction of digital signage network (DSConnection)

Clicks, the largest health and beauty-focused retail chain in South Africa, with more than 600 stores and over 450 in-store pharmacies nationwide, has partnered with Moving Tactics to install and roll-out a digital signage network within their Clicks Pharmacies nationally. […]

digitalsignageconnection.com
Mon, Apr 24, 2017 at 3:58 PM

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