Editors’ Picks

Fortune: Coca-Cola is using Google technologies to power its digital signage system

Chambers looked into several alternatives, ultimately cobbling together several Google technologies: the Chrome operating system, Chromebits (essentially "computers on a stick") to add processing power and connectivity to off-the-shelf display hardware, DoubleClick ad-serving software, and other Google Cloud Platform services (such as machine learning and BigQuery analytics) to get the most of the information collected. […]

fortune.com
Wed, Mar 15, 2017 at 8:11 PM

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The Power of Contextual Relevance: Is This DOOH Ad Speaking to Me? (Media Village)

Considered one of the oldest and most established location-based mediums, out-of-home (OOH) advertising can exist without “traditional” content. Its environment instead fills a larger role and could itself be considered a part of the content. […]

www-mediavillage-com.cdn.ampproject.org
Wed, Mar 15, 2017 at 8:08 PM

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Digital signage market update from PJSC: key indicators, CPM comparison, valuation metrics and more (PJSC)

W […]

Wed, Mar 15, 2017 at 8:07 PM

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Updated speakers line up: 2017 OAAA/Geopath National Convention + Expo May 15-17, New Orleans

The three-day national convention is comprised of many distinct programming elements. This year's theme is Look Out! […]

Wed, Mar 15, 2017 at 7:27 PM

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Tu at Sainsbury’s Weather-Activated, Dynamic Digital Out of Home Campaign (DSConnection)

This week, Tu at Sainsbury’s takes its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. […]

digitalsignageconnection.com
Wed, Mar 15, 2017 at 7:18 PM

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OOH advertising on the path to becoming the most measured medium (Tech Decisions)

By Kym Frank, President at Geopath. The OOH industry made a major investment in data and development this year to harness the power of geolocation data. In conjunction with Streetlytics, a joint partnership between AirSage and Citilabs, Geopath is rolling out a new methodology called MORE. […]

techdecisions.co
Tue, Mar 14, 2017 at 6:52 PM

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Digital signage ‘on the cusp’ of proving its value thanks to analytics (DSF)

A handful of executives are expressing more excitement about the industry than ever. The source of their enthusiasm is in a variety of emerging trends, namely triggered content, mobile and data. The latter – “big data” as it’s known across many industries – presents the biggest opportunity. […]

digitalsignagefederation.org
Tue, Mar 14, 2017 at 6:50 PM

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Drastic decline in business sentiment in the Polish digital signage market (DSSummit)

The Digital Signage Business Climate Index in Poland has registered a strong decline from an overall very stable positive level over the full year 2016. The index has decrease by 30,01 base points from 45,00 points to 14,99 base points. In total the Index is up down by -72,3% year-on-year and by -66,7% compared to the previous survey. […]

digitalsignagesummit.org
Tue, Mar 14, 2017 at 6:45 PM

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Volatile business sentiment in the digital signage market in Italy (DSSummit)

After a strong increase in the winter, the index has seen a decrease of 20,06 base points from 43,35 points to 23,28 base points. In total the Index is down by -35% year-on-year and up by 46% compared to the previous survey. […]

digitalsignagesummit.org
Tue, Mar 14, 2017 at 6:43 PM

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Programmatic OOH buying in South Africa (Media Online)

The OOH Measurement Council has demonstrated that the biggest players in the market are willing to share information about inventory that enables an easier buy for clients. The OMC’s biggest gift to the industry is the establishment of an OOH audience currency. The current research is limited to static roadside for now, but DOOH is coming in the future. […]

themediaonline.co.za
Tue, Mar 14, 2017 at 6:40 PM

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HuffPost: Billboards Showcase Environmental Progress

By Ken Klein, Executive Vice President, Outdoor Advertising Association of America. SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. […]

huffingtonpost.com
Tue, Mar 14, 2017 at 6:38 PM

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India: Times OOH Won Gold at the Digital Signage Awards 2017 (Economic Times)

Times OOH operates one of India's largest network of digital screens at the Chhatrapati Shivaji International Airport, Terminal 2, in Mumbai. This includes 350 HD screens & 4 video walls. […]

economictimes.indiatimes.com
Tue, Mar 14, 2017 at 6:36 PM

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Retail Digital Signage Expo launches dedicated digital signage conference (AV Interactive)

Retail Digital Signage Expo (RDSE), the annual event for the retail digital signage industry, has announced the addition of a new conference programme devoted to digital signage at its May event. This new initiative is due to the show more than doubling in size in its second year, together with visitor demand and feedback from the steering panel of leading retailers, designers and visitors. […]

avinteractive.com
Tue, Mar 14, 2017 at 6:31 PM

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The Drum: Posterscope and DataSpark to launch near real-time mobile analytics in OOH advertising

Posterscope will leverage DataSpark’s mobility intelligence in planning campaigns in specific locations. Plugged in with other existing data sources, insights gleaned from this partnership will not only show footfall traffic patterns, but trajectories of audience segments via geospatial capabilities. […]

thedrum.com
Mon, Mar 13, 2017 at 7:18 PM

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What type of digital signage player will prevail in the future as the market matures (Installation International)

“I think the market will evolve in two specific ways – highly customised solutions that require robust, well-thought out media players on the one hand, and IoT-leaning, quick, cheap, easy platforms on the other,” says Brice McPheeters, business development manager at NanoLumens. “We see it every day. […]

Mon, Mar 13, 2017 at 7:13 PM

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