Editors’ Picks

DOmedia Partners with Rubicon Project to Break New Ground in Programmatic Out-of-Home Advertising (BusinessWire)

Under the partnership, DOmedia will integrate its OOH-focused technology with Rubicon Project’s “omnichannel” exchange, which aggregates media inventory, across multiple formats, and makes it available to advertisers around the globe via hundreds of Demand-Side Platforms (DSP) and trading desks. […]

businesswire.com
Tue, May 16, 2017 at 7:49 AM

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16:9: PATTISON Onestop Opts In On Programmatic Media Platform For Canadian DOOH Ads

One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully  automate placements for at least part of its digital inventory. The platform, dubbed Campsite, enables PATTISON Onestop to make a portion of its digital inventory available to media buyers via real-time bidding. […]

sixteen-nine.net
Tue, May 16, 2017 at 6:35 AM

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16:9: If You Run A Digital Signage Network, Did A Cyber Attack Friday Make You WannaCry?

The global ransomware attack that bubbled up late last week has affected a wide variety of system in scores of countries – everything from small businesses to hospital patient management systems – so it was inevitable it was also going to affect some digital signage operators. Digital signage vet Dan Parisien, now with Quividi, speculated as much in a weekend tweet. […]

sixteen-nine.net
Mon, May 15, 2017 at 12:41 PM

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How the latest improvements in hardware make life easier for digital signage network installers and operators (DSConnection)

“I remember the days when you had to invite construction crews and/or consultants to the meeting about installing an outdoor screen. […]

digitalsignageconnection.com
Mon, May 15, 2017 at 12:40 PM

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How ethnography and neuroscience enhance transit advertising: study (AdNews)

T […]

adnews.com.au
Mon, May 15, 2017 at 12:38 PM

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BroadSign Core Version 12.0 – Scale Your DOOH Network and Access New Ad Revenue Streams

Sponsored feature. With 90% of media planners now buying media programmatically, opening your DOOH inventory to this channel will enable you to reach new advertisers and compete for budgets previously only allocated to mobile and online media. BroadSign Core 12.0 includes full native support for BroadSign Serv SSP, the first DOOH-specific programmatic platform. […]

Mon, May 15, 2017 at 12:36 PM

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Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards (Pioneering OOH)

The work for AXA was created in collaboration with Havas Media, xAd and Fallon. They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data. This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. […]

pioneeringooh.com
Mon, May 15, 2017 at 12:29 PM

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JCDecaux Airport UK’s latest research study Travel Unravelled (JCDecaux)

J […]

Mon, May 15, 2017 at 12:27 PM

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Primesight renews cinema foyer advertising contract with Digital Cinema Media (Pioneering OOH)

The contract, which has been held since 2012, will enter its sixth year, covering advertising for Odeon, Vue and Cineworld cinemas. The new agreement follows on from the development of a close and effective working relationship with DCM. The deal includes 90 digital screens and 700 paper and paste panels spanning some of the largest cinemas in the country. […]

pioneeringooh.com
Mon, May 15, 2017 at 12:25 PM

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Deal or no deal, APN Outdoor’s fair value estimate is still real (Morning Star)

With the positive industry dynamics buoying out-of-home advertising, APN Outdoor is able to benefit from its strong market position, and its financial firepower to continue inventory digitisation—a key growth driver of the out-of-home industry. […]

Mon, May 15, 2017 at 11:56 AM

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Australia’s two biggest OOH operators oOh! Media & APN Outdoor ramp up $1.6 billion merger bid (BandT)

oOh! Media and APN are set to renew their bid to merge despite concerns by the Australian Competition and Consumer Commission (ACCC) that the new company would reduce competition, force out smaller players and increase prices for agencies and advertisers. […]

bandt.com.au
Mon, May 15, 2017 at 11:31 AM

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Dot2Dot and Peoplecount integrate platforms to provide real time OOH audience measurement

Dot2Dot Communications, a full service visual communications company, has joined forces with Peoplecount to showcase real time audience measurement in the exhibition hall at the OAAA/Geopath National Convention in New Orleans next week. […]

dot2dotcommunications.com
Mon, May 15, 2017 at 8:42 AM

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16:9: After years of red ink, digital signage software maker CRI now operating in black

I don’t know how many posts I’ve done about the endlessly bad tale of the financial fortunes of Wireless Ronin-Broadcast International-Creative Realities, so it’s sort of amazing to knock out a post about the most recent incarnation actually turning a profit in the last two SEC reporting periods. Creative Realities, Inc. […]

sixteen-nine.net
Mon, May 15, 2017 at 8:14 AM

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Geopath launches beta version of seasonal/hourly OOH impressions tool (SHE) (Geopath)

Seasonal/Hourly Explorer – Beta will allow our members to access the recently released hourly impression data (for noncommercial use) before our new state-of-the-art Geopath Insights Suite of measurement tools launches in early 2018. You can access the tool by clicking the button below, and log-in using your current ADS login credentials. The data are also available through our web services API. […]

geopath.org
Mon, May 15, 2017 at 7:53 AM

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DOOH ad space platform DOmedia now tracking thousands of out-of-home media assets (BusinessWire)

DOmedia's inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media availability in the U.S. […]

businesswire.com
Mon, May 15, 2017 at 7:45 AM

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