Editors’ Picks

New study: Out of home advertising delivers $5.97 for each dollar spent in revenue ROI (OAAA)

While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is incorporated into the media mix, it improves overall campaign revenue ROI. […]

oaaa.org
Wed, May 17, 2017 at 5:05 PM

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Kym Frank: How Geopath’s OOH measurement and insights system will empower advertisers, agencies, media owners and beyond (Billboard Insider)

When we created our new Geopath brand, we very intentionally changed our description from “OOH Ratings” to “Audience Location Measurement”. This shift from inventory to audience… from measuring OOH impressions to measuring people as they move throughout their day… is the essence of what we are building, and why it matters. […]

billboardinsider.com
Wed, May 17, 2017 at 4:50 PM

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How DOOH advertising brings non-fare revenue for transit (Advertising Week)

“Intelligent digital displays in transit environments offer a triple-win for advertisers, commuters, and transit authorities, with the ability to deliver real-time information, service updates, and emergency alerts, along with engaging, hyperlocal opportunities for advertisers,” summed up Scott Goldsmith of Intersection, an urban innovation company. […]

advertisingweek.com
Wed, May 17, 2017 at 4:50 PM

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Marketers Are Getting More Sophisticated in Dissecting Foot Traffic (AdWeek)

Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands to dig into the firm’s foot traffic data collected from 165 million opted-in consumers. PlaceIQ began testing the tool with companies including Havas Media, The Media Kitchen, IPG-owned Ansible and Gas Station TV for about a year before making it widely available, said CEO and co-founder Duncan McCall. […]

adweek.com
Wed, May 17, 2017 at 4:49 PM

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30,000 of Crane’s “smart” vending machines help big brands engage customers nationwide

We have about 30,000 screened machines in the US today and hundreds of thousands more deployed, connected and screen-ready. Our vending machines today are “smart” – they come with fully integrated touch screens, a wireless connection, and value-added cloud-based services that both attract more consumers and increase their engagement at the point of sale. […]

digitalsignageadvertising.wordpress.com
Wed, May 17, 2017 at 4:47 PM

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India’s largest out-of-home ad firm Laqshya plans IPO (Money Control)

The 20-year-old Laqshya Media Group is the largest player in the out-of-home advertising industry in India that is dotted with small, family-run enterprises. […]

moneycontrol.com
Wed, May 17, 2017 at 4:27 PM

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JCDecaux beats competitors to win large outdoor advertising contract for Rotterdam public transport (Nasdaq)

JCDecaux Netherlands, has been awarded the 5 year exclusive contract for the entire portfolio of outdoor advertising assets owned by the Rotterdam Public transport company RET, one of the largest in the country. […]

nasdaq.com
Wed, May 17, 2017 at 4:11 PM

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OAAA: Out of home industry leaders presented with top awards

The out of home (OOH) advertising industry yesterday honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in New Orleans. […]

oaaa.org
Wed, May 17, 2017 at 4:00 PM

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Look Out 2017: 48 OBIE awards presented for exceptional out of home advertising

The Outdoor Advertising Association of America (OAAA) presented 48 Awards Tuesday at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. […]

oaaa.org
Wed, May 17, 2017 at 3:51 PM

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Hardcore porn accidentally streamed on Union Station billboard in Washington, DC (Daily Star)

The pornographic videos appeared on the digital billboard at around 5.30pm on Monday evening. It is believed the clips were streamed from adult website PornHub and were immediately noticed by passersby. A video of the shocking incident quickly went viral after it was uploaded to Twitter. […]

dailystar.co.uk
Wed, May 17, 2017 at 7:45 AM

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Nancy Fletcher: State of the OOH Industry – Embrace the Target

In 2016 industry revenue hit an all-time high of 7.6 billion dollars. OOH has grown in every one of the last 28 quarters. Every segment of the business was up in 2016 – digital and printed – billboards, street furniture, transit, and place-based OOH. […]

specialreports.oaaa.org
Tue, May 16, 2017 at 5:00 PM

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OMD UK leads shortlist for 2017 Outdoor Media Awards (Campaign)

OMD UK is the most shortlisted media agency in the 2017 Outdoor Media Awards, run by Campaign and Clear Channel. Sister OMD group agency Manning Gottlieb OMD and WPP's MEC are close behind, each having three shortlisted entries to OMD UK’s four. […]

campaignlive.co.uk
Tue, May 16, 2017 at 4:53 PM

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Control freaks or concerned city? Cape Town’s new draft OOH advertising by-law (Media Online)

The Cape Town Chamber of Commerce and Industry has complained that a new draft by-law relating to out of home advertising in the city is too complicated, and that it appeared “control freaks” had put emphasis on “petty and excessive regulation”. […]

themediaonline.co.za
Tue, May 16, 2017 at 4:51 PM

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Geopath Taps Ayuda[x] to Power OOH Measurement (MRWeb)

New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. Geopath is a non-profit organization acting as an independent auditor for OOH media in the US. […]

mrweb.com
Tue, May 16, 2017 at 4:36 PM

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Parisien Update: Why Digital Place-Based is the Most Accountable Medium Today

Digital place-based advertising goes further than other media to report on viewed actual impressions as well as viewable OTS impressions - and with good reason! While all other digital media have a 1-to-1 ratio of ad plays to ad impressions due to the expectation that only one user is at the screen at any one time. […]

youtube.com
Tue, May 16, 2017 at 4:19 PM

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