Kym Frank: How Geopath’s OOH measurement and insights system will empower advertisers, agencies, media owners and beyond (Billboard Insider)

When we created our new Geopath brand, we very intentionally changed our description from “OOH Ratings” to “Audience Location Measurement”. This shift from inventory to audience… from measuring OOH impressions to measuring people as they move throughout their day… is the essence of what we are building, and why it matters. […]