Parisien Update: Why Digital Place-Based is the Most Accountable Medium Today
Digital place-based advertising goes further than other media to report on viewed actual impressions as well as viewable OTS impressions - and with good reason! While all other digital media have a 1-to-1 ratio of ad plays to ad impressions due to the expectation that only one user is at the screen at any one time. […]
Tue, May 16, 2017 at 4:19 PM