Editors’ Picks

MRC unveils measurement standards for digital out-of-home advertising (Marketing Dive)

Dive Insight: Digital out-of-home is turning once static and staid advertising channels like billboards and in-store promotions into marketing opportunities with connected mobile tactics like location-based targeting and in-store beacons. However, as the space has grown, marketers have had few tools to properly measure their efforts — an issue the MRC and DPAA now seek to remedy. […]

marketingdive.com
Fri, Mar 17, 2017 at 5:47 PM

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Avoiding the “uncanny valley” in digital signage (DSToday)

The uncanny valley is a well known problem in robotics. It is the moment when something not human closely resembles a real person, but just isn’t quite there yet, which makes its unhuman elements stick out. Displays can also run into this problem as companies integrate holographic technology or personal human “greeters. […]

digitalsignagetoday.com
Fri, Mar 17, 2017 at 5:42 PM

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Why all outdoor advertising companies have a shared interest in the legal and legislative issues (Billboard Insider)

The circumstances are very different when it comes to the legal issues. OAAA members share the same fundamental interests where judicial decisions and legislation are involved. […]

billboardinsider.com
Fri, Mar 17, 2017 at 5:33 PM

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16:9: Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match

If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of course, is St. Paddy’s Day, and the real Irish and the mobs of wannabes are guzzling Guinness and Harp and, yuck, green beer. […]

sixteen-nine.net
Fri, Mar 17, 2017 at 9:37 AM

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How to measure your digital signage ROI (Big Picture)

The good news is digital signage ROI is not as elusive as it once was; there are many ways to interpret and measure it. The literal interpretation of ROI is dollars returned versus those invested, either by actual revenue increases or by reduced costs. Other ways to quantify ROI are through brand awareness and impact on the customer experience. […]

bigpicture.net
Fri, Mar 17, 2017 at 7:43 AM

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Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences (DPAA)

Standards Establish Framework for Ensuring Quality of Syndicated Audience Measurement. The standards represent phase one of a planned two-phased initiative. Phase two is intended to encompass the broader aspects of digital and analog out-of-home media. […]

dp-aa.org
Thu, Mar 16, 2017 at 7:14 PM

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16:9: Does the Coca-Cola rollout mean Google is entering the digital signage software/hardware competition?

I have a clear memory from two years ago of walking over to see the Google booth at Digital Signage Expo, and seeing three very smart, senior industry guys standing there taking it in from one corner – two of them looking somewhere between amused and disdainful. […]

sixteen-nine.net
Thu, Mar 16, 2017 at 7:11 PM

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Leyard Group Now Ranked #1 in LED Video Display Market Share (Businesswire)

Leyard Group for the first time earned the #1 market share position by value in the $3.5 billion dollar LED video display business, according to analysis by Futuresource Consulting corresponding to their recent Global LED Display Market Report. […]

businesswire.com
Thu, Mar 16, 2017 at 7:10 PM

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How to overcome the fear of digital signage in retail (Mvix)

Despite the advantages that digital signage can bring to any vertical, many business owners are still wary of investing in the technology. Are these fears justified? Or are they simply an aversion to change? […]

mvixdigitalsignage.com
Thu, Mar 16, 2017 at 7:07 PM

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What Will It Take For You To Bump A Billboard With Your Phone? (Fast Company)

This week Clear Channel is enabling 75,000 of their global pedestrian ads to interact with passers-by through their mobile phones. The ads are visible in places like bus shelters, subway stations, retail points of sale, and common public spaces. The new project, called Connect, beams content to customers via NFC tags embedded in billboards (and QR codes and SMS text message numbers as backups). […]

fastcompany.com
Thu, Mar 16, 2017 at 6:50 PM

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Digital signage business sentiment in Skandinavia registers slight correction in 2017 (Invidis)

The Digital Signage Business Climate Index in Scandinavia is on a very positive level at the start of 2017. However the index has seen a nominal decrease of 6,7 base points from 80,00 points to 73,30 base points. […]

invidis.de
Thu, Mar 16, 2017 at 6:47 PM

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Digital signage business sentiment in the Gulf region remains positive (Invidis)

Since the summer of 2016 the Digital Signage Business Climate Index in the GCC region has continued it’s positive trend. It increased from 41, 69 base points in the last survey by 4,16 base points to 45,85 base points. […]

invidis.de
Thu, Mar 16, 2017 at 6:45 PM

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Digital signage business sentiment in Spain and Portugal stable, positive (Invidis)

The Digital Signage Business Climate Index in Spain and Portugal remains on the positive level it had since May 2016. However the index has seen a nominal decrease by 3,35 base points from 53,34 points to 49,99 base points. […]

invidis.de
Thu, Mar 16, 2017 at 6:43 PM

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DPAA’s Programmatic Standards for DOOH Creative and technical specifications (free downloads)

Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are able to work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. […]

dp-aa.org
Thu, Mar 16, 2017 at 5:53 PM

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MediaPost: MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog

The media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for third-parties, including syndicated audience measurement firms, to develop methods and products that can be audited and accredited by the MRC. […]

mediapost.com
Thu, Mar 16, 2017 at 4:17 PM

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