The UK gets ready for an exciting new array of smart services as CIVIQ helps the region become more efficient, secure and sustainable. […]
Earlier this year, Clear Channel introduced programmatic to outdoor advertising. For a medium like OOH, programmatic advertising becomes not only right audience, right message, right media – but also right location and right level of impact. To quote Justin Cochrane again, “in out of home, the content is the message, there is only real world context. […]
Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]
Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]
From April 2017, agency and in-house trading desks will have access to Adshel’s digital panel inventory in Australia, with transactions facilitated through the Guaranteed Orders interface. […]
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Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. […]
The Digital Signage Expo continues bringing audiovisual buyers and sellers together with its 14th year, and just in case you were still traveling or stuck in the exhibit hall setting up all day, you can now relive the first day of Digital Signage Expo 2017 by clicking the video link below. […]
SHARP Open Architecture Platform provides an easy way for customers to download, store and play content directly from next-generation Sharp displays that incorporate this technology. It combines new Sharp hardware and software with technology from its alliances with independent signage software providers. […]
With ad measurement and performance under more scrutiny than ever, The Media Rating Council (MRC) on Wednesday issued the final version of its Location-Based Advertising Measurement Guidelines, which were developed in conjunction with the Mobile Marketing Association and the Interactive Advertising Bureau (IAB). […]
As the nation's #1 drive market, Los Angeles-area consumers visit gas pumps more than most other drivers, providing the ideal audience for promoting products and services. AllOver Media® (AOM), the largest alternative out-of-home advertising platform in the United States, today unveiled the company's new digital gas pump network available in Los Angeles and Orange counties. […]
The Location Based Advertising Measurement Guidelines provide key definitions for location-based measurement terms, as well as recommended research practices and disclosures concerning the assignment of device or user location for use in digital advertising measurements. […]
Adcorp Media Group offers brands targeted, in-store supermarket media as well as graphic, digital and web design, has joined the rapidly growing trade marketing association. […]
March 29, 2017 Political Speech on Billboards Long after the election, political speech continues to appear on billboards as highly visible public discourse. In Georgia, some constituents sought town hall meetings with US Senator David Perdue (R-GA). Dissatisfied with the senator’s response, two non-profit advocacy groups bought billboards to amplify their point. […]
Australia will be one of 70 countries to display JCDecaux's latest out-of-home (OOH) road-safety campaign. Partnering with the Federation Internationale de I'Automobile (FIA) in Paris, the 'Sign up, stay safe, save lives' campaign is a response to the 3500 deaths each day from car accidents worldwide. […]