“I remember the days when you had to invite construction crews and/or consultants to the meeting about installing an outdoor screen. […]
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Sponsored feature. With 90% of media planners now buying media programmatically, opening your DOOH inventory to this channel will enable you to reach new advertisers and compete for budgets previously only allocated to mobile and online media. BroadSign Core 12.0 includes full native support for BroadSign Serv SSP, the first DOOH-specific programmatic platform. […]
The work for AXA was created in collaboration with Havas Media, xAd and Fallon. They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data. This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. […]
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The contract, which has been held since 2012, will enter its sixth year, covering advertising for Odeon, Vue and Cineworld cinemas. The new agreement follows on from the development of a close and effective working relationship with DCM. The deal includes 90 digital screens and 700 paper and paste panels spanning some of the largest cinemas in the country. […]
With the positive industry dynamics buoying out-of-home advertising, APN Outdoor is able to benefit from its strong market position, and its financial firepower to continue inventory digitisation—a key growth driver of the out-of-home industry. […]
oOh! Media and APN are set to renew their bid to merge despite concerns by the Australian Competition and Consumer Commission (ACCC) that the new company would reduce competition, force out smaller players and increase prices for agencies and advertisers. […]
Dot2Dot Communications, a full service visual communications company, has joined forces with Peoplecount to showcase real time audience measurement in the exhibition hall at the OAAA/Geopath National Convention in New Orleans next week. […]
I don’t know how many posts I’ve done about the endlessly bad tale of the financial fortunes of Wireless Ronin-Broadcast International-Creative Realities, so it’s sort of amazing to knock out a post about the most recent incarnation actually turning a profit in the last two SEC reporting periods. Creative Realities, Inc. […]
Seasonal/Hourly Explorer – Beta will allow our members to access the recently released hourly impression data (for noncommercial use) before our new state-of-the-art Geopath Insights Suite of measurement tools launches in early 2018. You can access the tool by clicking the button below, and log-in using your current ADS login credentials. The data are also available through our web services API. […]
DOmedia's inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media availability in the U.S. […]
“There’s another one coming, most likely on Monday. Version 1 of WannaCrypt was stoppable but version 2.0 will likely remove the flaw. You’re only safe if you patch ASAP. […]
The worst-case scenario we see too often is digital display owners being required to turn off their displays or remove them completely. The lost revenue from downtime and unexpected service can be detrimental to the future of a business. How are the Rules Being Broken? […]
The Clear Channel Ad Platform has gone live, following a successful launch in Belgium earlier this year • Brands including Santander and O2 have become the first advertisers to book campaigns using the Clear Channel Ad Platform in the UK • The system will continue to evolve in terms of capabilities, and is currently available across Clear Channel UK’s super premium digital network, Storm Clear Channel UK has become the first media owner to launch an automated buying system for Out of Home in the UK, the Clear Channel Ad Platform, with campaigns booked using the tool going live in London. […]