Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards (Pioneering OOH)

The work for AXA was created in collaboration with Havas Media, xAd and Fallon. They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data. This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. […]