Adcity is designed to change the rules of how OOH can now be bought and planned by enabling clients to target individual consumers with more accurate and effective OOH advertising. […]
May 1, 2017 My Turn A burst of new research proves the power of OOH to deliver value in a media landscape tilted to digital (desktop and mobile). In 2016, mobile overtook desktop spending, and for the first time, digital (mobile, desktop, social) as a whole has passed TV ad spend. […]
The hotel was looking for an information point able to capture customers’ attention and a simple, on-demand mechanism to show further details and store them in their smartphones, all in their own language. The challenge was to make a smooth transition to the technologies that can link people with ‘phygital’ objects in their environment. […]
InfoComm 2017 is coming up fast, with the big pro AV-systems integrator show set for mid-June in Orlando. The show has a pretty substantial digital signage education component this year, built primarily around the idea of the big digital canvas. […]
When an LED sign exceeds emission levels, the electromagnetic noise the sign creates can interfere with radio signals such as those for cell phone towers, airports, police and fire communications and other devices or services that are dependent on radio transmissions. […]
On this day in 1937—80 years ago—he took a big step forward when he introduced the first animated electric sign, a precursor to modern LED billboards. “It used 2,000 bulbs and its four-minute show included a cavorting horse and ball-tossing cats,” according to Today in Science History. […]
Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail D); pubs (Social D and Window D). […]
The first step was determining what kiosk technology to use for displaying maps, travel information and alerts, explained Paul Fleruranges, VP of corporate communications at NYC Transit, during a keynote session at the recent Digital Signage Expo. It eventually partnered with Intersection and Outfront Media to deploy On the Go digital signage kiosks. […]
According to Grandi Stazioni, the totems use anonymous video analytics and do not store any personal data that can be linked to a specific individual. […]
Most amusement parks employ a “shotgun blast” marketing approach i.e. they send a general message, usually on a static sign, to a large group of people and hope that the message sticks with as many people as possible. This, however, is a hit-or-miss approach. […]
A new, spherical, LED-displaying drone can show advertising from the sky. Here's what it could mean for the future of advertising. […]
Now that programmatic has made its grand debut into digital out-of-home, the industry is asking itself exactly what approach it should take. With nine out of ten agencies buying media programmatically, there is no doubt that this is a great opportunity for media owners to access new revenues and gain a bigger portion of total ad spend. […]
Outfront shares their compensation philosophy including the two exhibits below. And the following Summary Compensation Table for the years 2014, 2015 and 2016 provides information on the Executive Officers. […]
First, Ventura recommends you firmly establish your objective in a way that is measureable and specific. In some cases, you might be looking for a ROO-return on objective. Ventura also recommended following one-, three- and five-year plans for digital signage deployments. […]
BroadSign provides cloud-based software which powers over 120,000 digital displays in more than 40 countries for high profile venues such as airports, shopping malls, health clinics and cinemas. The company is headquartered in Montreal and has sales offices in New York, Europe and China. […]