Editors’ Picks

Stratacache-owned Superlumin launches content management software for digital signage (DSToday)

Superlumin, a Stratacache company, has launched its content management software called Superlumin Nitrocast 4.0. The software is designed to deliver secure site caching and improved customer experiences, according to a press release. The software is designed to conserve bandwidth by using secure site caching of sites such as Youtube. […]

digitalsignagetoday.com
Wed, May 3, 2017 at 5:40 AM

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How digital signage networks benefit airports (Aviation Pros)

With ad spaces to fill, travelers to direct and important information to transmit, airport screens are always a buzz. However, managing all these moving parts while maximising each screen’s usage can be quite a daunting task. This is where an integrated digital signage network comes into play. […]

aviationpros.com
Tue, May 2, 2017 at 6:35 PM

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Nielsen: OOH most effective in driving online activity (Billboard Insider)

The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. […]

billboardinsider.com
Tue, May 2, 2017 at 6:35 PM

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16:9: U.S.-based LED board-makers defend their turf against Asian competitors

This is the second move in recent weeks by U.S.-based LED board-makers against their (typically) lower cost Asian competitors. Atlanta-based NanoLumens recently issued a press statement about the software security risks of buying Chinese-made LED boards. […]

sixteen-nine.net
Tue, May 2, 2017 at 6:34 PM

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How One Entrepreneur Grew Her OOH Advertising Business Tenfold in Five Years (Nav)

Candice Simons is the founder of Brooklyn Outdoor, an advertising agency that specializes in out-of-home media like billboards, hand-painted mural signage, transit walls, and experiential marketing. Started in Detroit, Simons has grown the company to serve clients across the country with offices in Chicago, New York, and Los Angeles. […]

nav.com
Tue, May 2, 2017 at 6:28 PM

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Billboards Now Do Much More Than Just Advertise (Tech)

“Digital displays capture 400 percent more views than static displays. Not only do they capture more views, but their recall rate is 83 percent — significantly higher than any traditional media.” Displays have a vast number of practicalities today, including use for entertainment and menu display, as well as for wayfinding, advertising, and much more. […]

tech.co
Tue, May 2, 2017 at 6:20 PM

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Multiple language digital out-of-home campaign targets German travellers for Commerzbank (Marcomm News)

PSI, Posterscope’s international division, and Vizeum, have deployed a unique digital out-of-home (DOOH) campaign in multiple international airports for Commerzbank using the Liveposter Platform. […]

Tue, May 2, 2017 at 6:16 PM

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Top US brands are also top OOH advertisers (Inside Radio)

Of the top 100 overall advertisers, 37 are among the top users of outdoor advertising, according to Kantar Media data. And among those top 100 OHH advertisers, the OAAA says 68 increased their spending on the media at least 3%. […]

insideradio.com
Tue, May 2, 2017 at 6:15 PM

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Cineplex profit, revenue rise as shifting business lines (including digital signage) offset weaker box office

Media revenue grew 2.6 per cent, to $33.9-million. That includes digital signage it installs and runs for retail clients, which the company expects to affect 50 per cent of Canadian mall traffic when its latest installations are completed. […]

theglobeandmail.com
Tue, May 2, 2017 at 6:01 PM

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OMAC, OMA, OAAA, Outsmart and FEPE collaborate on a book about OOH creativity (OMAC)

OPEN3 is a new book celebrating OOH creativity and profiles outstanding OOH campaigns from Canada and around the world. This book is a collaboration between the Out-of-Home Marketing Association of Canada (OMAC), Outdoor Media Association of Australia (OMA), Outdoor Advertising Association of America (OAAA), Outsmart UK and la Fédération européenne de publicité extérieure (FEPE). […]

omaccanada.ca
Tue, May 2, 2017 at 4:16 PM

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Advertising on overhead highway direction signs is a bad idea that refuses to go away (Billboard Insider)

Insider opposes advertising within the federal right of way for three reasons. It threatens state highway funding. It smacks of hypocrisy and self-dealing. […]

billboardinsider.com
Tue, May 2, 2017 at 4:05 PM

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APN Outdoor On Track To Deliver 100 Elite Screens In 2017 (BandT)

The company’s total number of Elite Screens in the ground stands at 74, with 22 further sites approved and their construction imminent. Sites that have come online in 2017 to date include a further six in Sydney, five in Melbourne and six in Brisbane, with a mixture of conversions from previously existing static sites, as well as entire new builds in prime locations. […]

bandt.com.au
Tue, May 2, 2017 at 7:30 AM

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VMO launches first outdoor programmatic ad, industry experts respond (Stop Press)

Over the last two years, the nation’s outdoor companies have all invested heavily in the digitisation of inventory and the improvement of their measurement capabilities. These moves essentially set the stage for outdoor advertising to eventually be traded programmatically in the local market as it has been internationally for some time. […]

stoppress.co.nz
Tue, May 2, 2017 at 7:13 AM

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Mood Media Corporation Announces Sale of BIS to Econocom

Mood Media has agreed to sell BIS to digital transformation design company, Econocom, for $20.2 million in cash less escrow and fees. BIS, a European leader in Audio/Visual, Video and ICT integration, specializes in AV and ICT solutions, conference systems, digital signage and room management. […]

Tue, May 2, 2017 at 5:24 AM

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Imported LED signs fail FCC emissions tests, says Watchfire

Sign owners risk deactivation and fines. Asian-manufactured LED signs and digital billboards are emitting electromagnetic interference at levels that dramatically surpass Federal Communications Commission (FCC) limits. The newly released white paper goes on to detail disregard and in some cases outright cheating on FCC testing requirements by importers. […]

digitalsignageadvertising.wordpress.com
Mon, May 1, 2017 at 6:47 PM

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