Parisien: Why proof of play is no longer enough for DOOH advertising accountability (Quividi via YouTube)
First, I will recap proof of play and its historical value. Second, I will expose the false equivalency between digital out-of-home’s atom of accountability and that of its digital cousins. Finally, I will point to how accountability compatibility will be achieved in the coming years. […]
Mon, Jun 5, 2017 at 4:47 PM