Outfront Media Inc. 's OUT first-quarter 2017 adjusted funds from operations ("FFO") per share of 28 cents came in line with the Zacks Consensus Estimate. The figure, however, came lower than the year-ago quarter tally of 34 cents. […]
First quarter 2017 adjusted revenue up +1.2% to €757.6m. First quarter 2017 adjusted organic revenue down -1.0%. Adjusted organic revenue growth in Q2 2017 expected to be slightly positive. […]
The City’s new draft by-law on outdoor advertising is an improvement on the first version but it is still too complicated and full of unnecessary detail, said the Cape Chamber of Commerce and Industry. “One example is the regulations for neighbourhood watch sign boards,” said Ms Janine Myburgh, President of the Chamber. […]
Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are continuing to tap into the many possibilities of digital signage, from localized marketing to loyalty program integration. […]
The $1.6 billion merger between oOh!Media and APN Outdoor is in danger of being rejected by the competition regulator, after it raised serious concerns about the deal and its impact on advertising prices and innovation in the sector. The merger, if approved, would create for APN Outdoor and Ooh a national network of billboards, shopping centres, street furniture and digital sites. […]
Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. […]
A DPAA-sponsored feature. Atlanta-based media mea is a digital media marketing development firm specializing in the fabrication of interactive indoor and outdoor LCD/LED digital signage displays. The company joined the Digital Place Based Advertising Association in early 2015. […]
The surge of geolocation data harnessed from sources such as carrier data, mobile ad networks, GPS, mapping apps, sensors, beacons, and beyond, empowers the out-of-home industry to meet and, in some cases, exceed the measurement of other advertising channels. OOH is in a position to not only be authorities in their medium alone, but to be leading experts in audience location intelligence. […]
Emerging international markets. The newly-announced Digital Signage Federation Global Digital Out-of-Home Council will launch its European Council in May, but Asia and Europe are not the only markets leveraging the growing digital signage industry. […]
For initial deployment, 400 screens were installed in waiting rooms in 100 doctor’s offices. By 2020, IDS Santé plans to expand its network to 1,500 screens across 500 locations. Using BroadSign’s automated CMS, news feeds, medical center information, health tips, quizzes and ad content is displayed on 43 inch LED screens to 800,000 patients each month. […]
Guest Post: Arjen Klijs, SEENSPIRE Many digital marketers have experienced a sinking feeling when they notice the likes and shares on their social media postings have ground to a screeching halt. Arjen Klijs Was it something they did? Something they posted? […]
The ability of digital signage to be immediate, relevant and specific makes it one of the positive/fast ROI communication tools that a hospital can employ. […]
Boasting the latest 4k ultra high-definition screens, oOh!’s Mobile Excite network features multi-touch screens, Kinect 2.0 gesture control, voice recognition, webcam, audio and 4G connection. […]
Exterion Media is the largest privately held out-of-home advertising company in the UK and the market leader in outdoor advertising on transport networks throughout Scotland. We are responsible for media opportunities across all four metro systems in the UK: Newcastle, Liverpool, London and Glasgow. […]
The proliferation of campaigns like Age UK’s reflect how much cheaper and easier it is to tailor messages to audiences. DOOH screens are cropping up everywhere. Social data is better and better as algorithms are fine-tuned. […]