Editors’ Picks

IoT proves its value in driving customer experience and operational efficiency (DSToday)

Many retailers still don't realize the value of IoT and may harbor a skewered view of cost and deployment, said Steve Hornyak, CEO of Trax Americas. "Many retailers see IoT and AI as providing additional 'deeper' information but the reality is they are already drowning in data and do not need more," Hornyak told Retail Customer Experience in an email interview. […]

digitalsignagetoday.com
Tue, May 9, 2017 at 5:38 AM

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How to Use Digital Kiosks and Signage to Enhance Your Business (Business News Daily)

Having a bunch of screens can be expensive and might seem like an over-the-top investment, but it doesn't have to be. The race for improved, low-cost computing is bringing down the possible outlay for running one or several computers in a kiosk mode. The following are some situations where a kiosk mode may make sense, and some possible tech offerings for putting them into practice. […]

businessnewsdaily.com
Tue, May 9, 2017 at 5:29 AM

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16:9: Parisien Joins Quividi As Chief Strategy Officer

The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Daniel Parisien Parisien will oversee Quividi’s strategy and business development globally and be the chief evangelist for the organization, reporting  directly to CEO Ke-Quang Nguyen-Phuc. […]

sixteen-nine.net
Tue, May 9, 2017 at 5:00 AM

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What is the future of Power over Ethernet (PoE) for digital signage? (DSConnection)

“The growing use of Power over Ethernet (PoE) devices in the future for digital signage solutions is going to be very well received, but not without some challenges. There are clearly going to be noticeable advantages when it comes to the cost of integration. […]

digitalsignageconnection.com
Mon, May 8, 2017 at 8:11 PM

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Nielsen study: OOH most effective in driving online activity

The new study by Nielsen found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print. The survey shows that online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. […]

digitalsignageadvertising.wordpress.com
Mon, May 8, 2017 at 7:44 PM

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Val Morgan Outdoor launches real-time programmatic DOOH ad serving

VMO Programmatic is available to brands in retail environments on VMO Shop and a one-to-one basis on VMO On-the-go. It is also available in New Zealand on VMO Work and will be rolled out across Australia’s largest health club network, VMO Active, later this year. […]

bandt.com.au
Mon, May 8, 2017 at 7:24 PM

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APN Outdoor launches The Transit Factor study in Western Australia (Campaign Brief)

APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain's reaction to stimulus, to compare and identify the key differences between static and moving advertising. […]

Mon, May 8, 2017 at 7:10 PM

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Special Report: ‘tipping point’ on the way for restaurant self-serve kiosks (Kioskmarketplace)

McDonald's and Wendy's grabbed the industry's attention this year in announcing plans to introduce self-order kiosks. Wendy's plans to have kiosks in 1,000 locations this year, while McDonald's will have them in all stores after testing kiosks in 500 restaurants. A special report, sponsored by Frank Mayer And Associates Inc., explores the state of self-serve kiosk deployments by restaurants. […]

kioskmarketplace.com
Mon, May 8, 2017 at 7:03 PM

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Explaining Touchscreen Types (DSConnection)

In my last post, I discussed the most common types of interactive touchscreens, and I will expand on that here. Besides the overlay technologies for touchscreens, there are several types of touch options including: Single-point, Dual-point, and Multi-point It is important to understand the differences when using these various, interactive-touch type options. […]

digitalsignageconnection.com
Mon, May 8, 2017 at 5:03 PM

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Takeaways from the Independent Billboard Operators conference (Billboard Insider)

Digital continues to increase in importance among the IBO Associates. There is momentum among many IBO Associates to move to a common operating software platform. Insider attended the IBOUSA conference in Scottsdale, AZ last week. […]

billboardinsider.com
Mon, May 8, 2017 at 4:14 PM

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Digital Signage Moscow conference will be held during Russian Retail Week, June 5-10, 2017

Sponsored feature. Russian Retail Week, one of the most important events in retail industry in Russia, will take place June 5-10 in Moscow. This year the organizers expect more than 5000 participants. […]

digitalsignageadvertising.wordpress.com
Mon, May 8, 2017 at 1:20 AM

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Emerging Trends That Will Shape the Future of Digital Out of Home (EMC Outdoor)

The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]

emcoutdoor.com
Sun, May 7, 2017 at 4:44 PM

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Virtual and Augmented Reality in OOH: creating authentic experiences (JCDecaux)

Virtual Reality and Augmented Reality have been around for a while now, and the growth of these platforms continues to go up with a combined predicted value of US$150bn by 2020. With market developments, such as Facebook’s acquisition of Oculus Rift in 2014 (VR) and the huge success of Pokémon GO (AR) last year, these technologies had come to the forefront of marketing hot topics. […]

jcdecaux.com
Sun, May 7, 2017 at 4:42 PM

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Millennial mindset and out-of-home advertising (EMC Outdoor)

One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. When I thought “advertising,” bus shelters, taxi tops, gas stations and billboards weren’t the first thing that came to mind. […]

emcoutdoor.com
Sun, May 7, 2017 at 4:13 PM

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London Digital Signage Week May 8-12, 2017

MONDAY MAY 8: 09.00 – 17.00 Retail Digital Signage Expo (co-located with RBTE and Retail Design Expo); 09.00 – 17.00 Samsung Technical Road Show, Twickenham Stadium; 13.00 – 14.00 London Digital Signage Week Drinks Reception – Invite Only; 13.00 -18.00 Retail Digital Tour by The Retail Academy (starts at Retail Digital Signage Expo); 20.00 VIP Executive Dinner – Invite Only. […]

london2017.digitalsignageweek.com
Sun, May 7, 2017 at 4:03 PM

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