We now turn our attention to the 80+ training sessions on the schedule and get the views of some US-based integrators and consultants. On Thursday 15 June, from 10:30 to 12:00, Matrox will be offering a session entitled ‘Applications of IP-based AV Technologies in Education’. […]
Amsterdam, one of our global village’s great melting pots, recently rolled out a very interesting billboard campaign for its diverse populace around the Halal Fried Chicken business—the European fried-poultry-slinging equivalent of America’s Kentucky Fried Chicken (also enjoying an advertising renaissance these days). […]
Out of Home (OOH) Continues to Blur With Retail Tech. Defining the OOH Media and Retail Tech Industries chart. Global OOH Media Spending. Continued OOH Innovation within Media Landscape. The Growing Role of Mobile in DOOH. Location-Based Data is Changing OOH. Cell Site Leasing: Major Opportunity for OOH Media Owners. […]
interior of an empty modern courtroom Atlanta LED manufacturer NanoLumens has filed four patent infringement lawsuits against competing companies it says are marketing knock-offs of its flexible LED display panels, called nixels. […]
When I speak of Business Intelligence, I mean specifically the customer’s sales transaction data which can be mined to provide insights into the correlations that exist between products and the specific triggers that entice someone to make a purchase. This kind of analysis needs to be used to build an objective based advertising strategy. […]
Clear Channel will be showing off 'Le Grand Screen,' one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions. Clear Channel Outdoor will also show its smaller digital smart screens around the Croisette. […]
Twitter relaunched its dynamic out-of-home and digital campaign that tracks trending topics in real time on 5 June - in time for the general election. The dynamic out-of-home and digital campaign first launched in November 2016 and ran for a second time in March this year. […]
India is a very challenging OOH market because of its fragmentation and because we still need to put a lot of core data sources in place. China is another such challenging market in terms of resources available for standardisation and planning. […]
Unfortunately for the German premium trio, as well as other competitors and market players, Tesla launched a production electric vehicle several years ago, and has long become a success story started by its CEO, Elon Musk. […]
Astral Out of Home (AOOH), a division of Bell Media, has introduced Canada's largest single digital screen, measuring more than 26 feet high and more than 188 feet long, at Yonge-Dundas Square in Toronto. Animated in full motion, the new digital wrap delivers a brand-new multi-media experience with stunning, cutting-edge visuals at extremely high resolution. […]
Going to the Cannes Lions International Festival of Creativity is an expensive affair. Entering work in a particular category could cost an agency anything between 475 euros to 1615 euros, which conveniently rules out the work done by smaller agencies in India, which may not have that kind of money to spend. […]
InfoComm 2017 will feature over 1,000 exhibitors, over 46,000sqm of exhibit space and 24 audio demo rooms, and will host an expected 40,000 attendees from 100 countries. That’s a big show by anyone’s standards. Emerging Trends Day. […]
Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. […]
The show has been ahead of the curve since the inception of digital signage. When one implements a digital signage network, gets it up and running, there can be a case of tunnel vision. […]
According to this week’s Route 23 (R23) data release, JCDecaux now reaches 30% of the UK population via DOOH, delivering a milestone in digital with 600 million viewed impressions per week. JCDecaux has a significant lead with 45% of the market; the nearest competitor coming in at 17%. […]