The bill would allow companies to remove "old wooden, raggedy signs" and replace them with more modern billboards, he said, but they could go up only in areas zoned for commercial or industrial use. Also, the total square footage of all new billboards would be the same as the one that were replaced. […]
Digital signage players clearly need onboard storage to host a buffer of content – even the best streaming service isn’t reliable or fast enough to keep a player continuously supplied. Some players have built-in flash memory, others have replaceable SD cards. What are the merits of the two approaches? […]
LG is formally launching a transparent LED film that’s meant to stick on things like windows and dividers and offer low-rez graphics. The tech is being launched for the North American market this week at InfoComm in Orlando, but was shown several months ago at ISE in Amsterdam. […]
Many of the largest digital networks are at a crossroads decision point about which architecture to invest in to best capture the growing ad dollars being funnelled to DOOH. The "smart player vs smart server" debate, which has raged on for nearly a decade, seems to have been resolved, finally. […]
Market Indicators, Ad Effectiveness Comparison, Major Media CPM Comparison, OOH Company Valuations, Dashboard Displays—Radio’s New Ad Frontier. […]
H2O approached us looking for a Digital Signage solution. They were in the planning stages of refurbishing their site at Birmingham’s iconic Bullring Shopping Centre. They had been using traditional printed signage, illuminated light boards and a sandwich board on this site. […]
A closer look at some of the uncommon and boldly futuristic presentations lined up for InfoComm 2017 in Orlando, Florida. Augmented Reality; Future Tech; Preparing for Data-Driven AV; 3D Printing in AV. […]
At just 0.8mm thin, the 30mm Pixel Pitch display can be installed on any existing glass surface using its self-adhesive transparent film, making it easy to install with minimal construction required. […]
One way that many retailers are looking to establish an engaging environment and improve the consumer experience is through digital signage. Similarly, intelligent digital signage is becoming an increasingly popular way to engage employees within a business. […]
Vodka brand Smirnoff is trolling US President Donald Trump in its latest out-of-home campaign. From 72andSunny New York, the campaign mocks the ongoing investigation around Trump's ties to Russia, with the tag line, “Made in America: But we'd be happy to talk about our ties to Russia under oath”. […]
There’s a well known joke about a tourist in who, while lost in the windy backlands of deepest rural Ireland is lucky to find a passerby herding sheep along the single track lane. Winding down the window, he gratefully asks the way to Dublin. […]
E Ink has added more colors to that programmable Prism technology that can be used to make things like feature walls in lobbies changeable. The Taiwan-based company says Prism will be available in seven paint-like colors that can switch out even using just a battery. […]
We now turn our attention to the 80+ training sessions on the schedule and get the views of some US-based integrators and consultants. On Thursday 15 June, from 10:30 to 12:00, Matrox will be offering a session entitled ‘Applications of IP-based AV Technologies in Education’. […]
Amsterdam, one of our global village’s great melting pots, recently rolled out a very interesting billboard campaign for its diverse populace around the Halal Fried Chicken business—the European fried-poultry-slinging equivalent of America’s Kentucky Fried Chicken (also enjoying an advertising renaissance these days). […]
Out of Home (OOH) Continues to Blur With Retail Tech. Defining the OOH Media and Retail Tech Industries chart. Global OOH Media Spending. Continued OOH Innovation within Media Landscape. The Growing Role of Mobile in DOOH. Location-Based Data is Changing OOH. Cell Site Leasing: Major Opportunity for OOH Media Owners. […]