Here is the first of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. […]
AdCity, a Havas Group pure player, presented its new audience planning solution its mOOHbile, allowing advertisers to optimize the efficiency of their OOH geolocalized campaigns. “Tackling the mobility universe in silos doesn’t make any sense these days, as all studies show the efficiency of combining both outdoor display and mobile media. […]
Media buyers using Adshel’s Guaranteed Orders platform will be able to extend their audience-targeted campaigns with the same automation efficiencies they experience in the digital world, but with the access to a common audience profile across both Adshel’s digital and outdoor media channels. […]
The Company has continued to experience severe difficulties in executing on its business plan and securing debt or equity financing beyond the equity financing provided by Roche Enterprises during late 2015 and in 2016, and the Roche Notes, notwithstanding management's efforts to secure it. […]
Marketers, both national and local, are increasingly combining mobile with OOH assets as it is an innate part of the “outside the home” experience -- plus both are steeped in location. Specifically, 68% of mobile use is done on the go and 70% of a consumer’s day is spent outside the home. […]
Check out the video below, and join Digital Signage Expo’s Kristin Depew on a virtual tour of the show floor to see some of the latest and greatest digital signage technology in the industry on display. […]
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
It used to be that a video wall required two expensive pieces of equipment. The video wall controller was in charge of splitting and outputting the images to the individual displays, and the video wall processor was in charge of receiving the various inputs or “sources” and compositing them together. Today, these two terms are used somewhat interchangeably. […]
Digital signage can be used in a ton of different ways in colleges and universities. Draw inspiration from these five projects. […]
Leading into the 2017 OAAA\Geopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH. These experts will be featured in the Tech Talks series during the convention. […]
Quividi Adds Strategic Hire to Accelerate Market Growth and Expand Global Footprint Quividi, the global leader in DOOH Audience and Attention Analytics, has added a well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer. Daniel will oversee Quividi’s strategy and business development globally. […]
Australia’s out-of-home (OOH) industry has reported a net media revenue of $60.8 million for the month of April – an increase of 10.8 per cent for the same month last year – according to the latest figures from the Outdoor Media Association. Digital OOH net media revenue made up 44.1 per cent of total net media revenue – up from 36.6 per cent from April 2016. […]
Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). […]
So far, this year’s RBTE and RDSE has impressed me with some of the best digital signage technologies I have seen in a few years of attending trade shows, many having a powerful element of interactivity. Along with many others at Olympia, I found myself captivated by a 3D holographic system producing projections which I can foresee gaining uptake in say, car showrooms. […]
Jan needs to look at the data. Radio is in decline, but not outdoor. Outdoor has been a GDP business for the last five years with 3.4%/year growth versus 3.6% growth for the US GDP. […]