By Nick Mawditt, Talon Outdoor and Mungo Knott, Primesight. OOH continues to be used by 95 of the top 100 brands because they understand three distinct truths. Firstly that OOH will grow their business by reaching not only their current customers, but also the future customers they want to talk to. […]
A Time of Revolution was a bold title to lead the 58th FEPE congress of the world’s out-of-home (OOH) markets who met in Stockholm last week. Yet these are indeed times of significant change as marketers are challenged with the requirement to choose which channels can be trusted to be most effective in helping them build their brands and grow their businesses. […]
A national advertising company is suing Cedar Park because the city won’t allow certain types of digital signs. The city forbids signs with electronic messages located where what they advertise is not sold, according to the lawsuit filed by Reagan National Advertising of Austin. […]
As targeting consumers across all channels becomes more important, Varick on Monday said it is partnering with Vistar Media to bring programmatic out-of-home (OOH) media into Varick’s omnichannel buying solution. The partnership will enable Varick to access Vistar’s demand-side platform and exchange for OOH media. […]
IKEA Canada’s “Cook This Page” – a campaign by Leo Burnett that many predicted would do well at Cannes – continued meeting those expectations Monday, picking up a Gold Lion in the Outdoor category and a Bronze in Promo & Activation. […]
The new self-service DMP provides access to and analytics on Bulzī’s location-based database of over 200 million US mobile devices which have been anonymously mapped to household-level marketing attributes… much the same as Addressable TV DMPs provide household-level ad targeting on residential TV networks. […]
It's just day two of Cannes and the delegates have already started sleeping with each other. No, there hasn't been a reprise of that famous photo from 2015 (yet/that we know of!) But a seminar from Wondery titled Storytelling in the Dark, had the entire audience wear eye masks. The intent was to immerse the audience in the power of a purely audio storytelling experience. […]
Now in its sixth year, the Creative Out of Home Awards showcase the best advertising ventures and celebrates the impressive out of home advertising from the last 12 months. Judges confirmed so far include Kinetic Worldwide’s Global Chief Marketing Officer, Liliana Caro Glenn Brawn of the Redbus Media Group and, returning judge, Havas Media’s Head of Strategy, Rik Moore. […]
McDonald's, AT&T, Adobe, Luxottica. […]
Sponsored Feature. Digital OOH production and creative technology company, Grand Visual, has hired David Bowry, who joins as production director, and Ben Clissen, who starts as senior producer, both will be working out of the London office. Bowry started his career in the gaming-industry, lead producing original content for Sony Playstation. […]
Subway is stepping up its digital game, adding self-ordering kiosks and digital menuboards in a bid to reverse three years of declining sales. Bloomberg reports that Subway is testing about 50 self-ordering kiosks that allow people to walk in and tailor their order, instead of doing the back and forth ordering with the worker actually adding the lettuce and tomatoes and other options. […]
I’ve posted photos in earlier reports from last week at InfoComm, but here are some more that didn’t find their way into earlier coverage, with comments added: Transparent LED – those mesh screens you can see through – are getting quite good. The content running on this one was vivid. […]
During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH medium. Kevin remembered the creative excitement surrounding the Nike bulletins in Los Angeles during the 1984 Summer Olympic Games. […]
Here’s my chat with Adrian from DailyDOOH, at the NEC stand last week in Orlando. […]
United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]