Editors’ Picks

The growing importance of location for marketers – presentation by Posterscope (SlideShare)

Location’s role in marketing planning has been augmented by advances in technology, infrastructure increases and new data sources. Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business. […]

slideshare.net
Wed, Aug 31, 2016 at 7:40 PM

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How to Use Color Theory In Digital Signage Content Design (Rise Vision)

One of the major elements to good design is color theory. Color is the first thing people notice, and it leaves an instant impression of your brand, product or message. A study titled “Impact of color on marketing” found that 90% of judgments made about products can be based on color alone, and though you might not be using your signage to market a product, you are selling a message. […]

risevision.com
Wed, Aug 31, 2016 at 7:07 PM

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Irish Out Of Home Advertising Market Now Worth €54m (Business World)

The growth in Out of Home (OOH) Advertising continues according to Kinetic Ireland, the OOH media agency, with the market showing an 8% increase for the first half 2016 compared to the same period last year. Overall expenditure for Out of Home was approximately €54 million across large format billboards, 6 sheets, digital OOH formats, transport and targeted media. […]

businessworld.ie
Wed, Aug 31, 2016 at 7:01 PM

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Lebanese OOH firm Pikasso buys controlling shares of MIP for further outdoor reach in Tunisia and Mali (Campaign)

Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. […]

Wed, Aug 31, 2016 at 6:54 PM

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Coming Soon: Spectacular Digital Signage In Downtown Philadelphia At East Market (Branded Cities)

National Real Estate Development has appointed Branded Cities Network an exclusive representative  to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will be displayed on two retail podiums facing Market Street. […]

brandedcities.com
Wed, Aug 31, 2016 at 6:11 PM

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16:9: STRATACACHE Buys Monster Warehouse Space In Suburban Dayton

Were there any question Chris Riegel is serious about the growth he expects at STRATACACHE in the next two or three years, consider this: the software and services company now owns a 380,000 square foot distribution facility on 50 acres in suburban Dayton. And the address will be One Stratacache Way. The company will be moving about 50 people over from other warehouse sites around Dayton. […]

sixteen-nine.net
Wed, Aug 31, 2016 at 9:31 AM

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Ask the Board: The Future of Microsignage (DSConnection)

“The deployment of microsignage, including mobile devices and tablets, is well underway in place-based venues such as retail and point of care. […]

digitalsignageconnection.com
Wed, Aug 31, 2016 at 7:17 AM

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OAAA: OOH Industry Rallies to Support Flood Relief Efforts in Louisiana

When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]

specialreports.oaaa.org
Tue, Aug 30, 2016 at 5:14 PM

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11 Considerations for Taking Digital Signage Outdoors (Part II) (DSConnection)

Mounting. When mounting displays outdoors, outdoor-rated mounts offer special coatings to protect from weather elements and rust. Make sure your mount is rated for outdoor use and use special high-wind rated mounts if you are in a high-wind-prone location. […]

digitalsignageconnection.com
Tue, Aug 30, 2016 at 5:08 PM

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Core of Texas highway sign ban tossed by appeals court (Houston Chronicle)

Opponents of billboards and other signs along Texas roadways reacted on Monday with dismay to an appeals court decision striking down significant portions of the Texas Highway Beautification Act, saying the ruling could lead to a litany of signs along federally funded highways. […]

houstonchronicle.com
Tue, Aug 30, 2016 at 4:50 PM

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Behind the scenes of DOOH ad-funded LinkNYC: In-depth interview with Intersection and Kinetic execs (SXSW)

In New York City, LinkNYC is bringing free public Wi-Fi to millions of New Yorkers and visitors. Chief Strategy Officer at Intersection, Dave Etherington, and Head of Innovation at Kinetic Worldwide, Marley Kaplan, discuss how LinkNYC posts are bridging the physical and digital worlds for advertisers. […]

panelpicker.sxsw.com
Tue, Aug 30, 2016 at 7:19 AM

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The Long Road to Programmatic DOOH

This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]

Editorial
Tue, Aug 30, 2016 at 12:52 AM

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Astral Out of Home is now the market leader in airport advertising in Canada (DS Summit)

Astral out of Home has been leading the way in the last year in Canada’s digital and analogue airport advertising market. The company is now market leader in this segment with three of Canada’s largest airports in an ever-increasing portfolio of clients. As of August 2016, Astral Out of Home (AOOH) will exercise all advertising rights in Toronto airport. […]

digitalsignagesummit.org
Mon, Aug 29, 2016 at 5:49 PM

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DOOH retail roll out at up to 500 ASDA stores in the UK (DS Summit)

The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. […]

digitalsignagesummit.org
Mon, Aug 29, 2016 at 5:48 PM

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Outdoor booze ads banned in South Australia, industry fights back (AdNews)

The alcohol and outdoor industries are challenging the latest ruling out of South Australia to ban all advertising of beer, wine and spirits on the sides of buses, trains or trams. Speaking with AdNews, Outdoor Media Association CEO Charmaine Moldrich says if this ban fully goes ahead, it is a concern to the whole advertising industry. […]

adnews.com.au
Mon, Aug 29, 2016 at 5:39 PM

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