Thoughts from this year’s FEPE Congress: OOH must earn its place as a core media buy (Primesight)
A Time of Revolution was a bold title to lead the 58th FEPE congress of the world’s out-of-home (OOH) markets who met in Stockholm last week. Yet these are indeed times of significant change as marketers are challenged with the requirement to choose which channels can be trusted to be most effective in helping them build their brands and grow their businesses. […]
Mon, Jun 19, 2017 at 6:01 PM