Much of the industry attention will be on NYC next week and the whole NY Digital Signage Week thing (will be in and out of that on an overnighter), but there’s another industry event planned for two weeks later in the city. […]
Regardless of party or ideology, billboards deliver what political advertising craves: attention. One clever billboard can generate global buzz. In 2010, a lone billboard along Interstate 35 in Minnesota featuring a smiling former President George Bush launched a slogan that infiltrated the national political debate: “Miss me yet? […]
DOOH is the only segment not threatened by mobile. In fact, both media activate and enhance each other. Together, they offer data maximization, customer impression targeting, multiscreen retargeting, consumers on the path to purchase, geofencing and attribution. […]
The world's biggest outdoor company said its investment was part of its vision to be recognised as a leading media owner beyond out-of-home advertising. Spencer Berwin, co-chief executive officer at JCDecaux UK, said: "This is a significant step in the evolution of our business. […]
There are lots of digital signage display companies with software solutions, but it’s pretty rare to read about a signage CMS company touting a display solution. That, however, is what RMG Networks has announced. […]
Taking a look at recent developments in this rapidly innovating industry, you can get a feel for what might be hitting the shelves in 2017. And these following predictions don't just speak to what we might see on the products that the stores are stocking, but what we might see used in-store, as part of the shelves themselves -- and the software that delivers the content to our eyes and fingers. […]
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself? […]
Looking at the three global ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017. Read on to find out the summaries for Media and Regional analyses. […]
Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]
Out of home airport market leader Primesight has bought rival Airport Media to add Airport’s Gatwick and Luton holdings to its own portfolio which includes Manchester, Stansted and East Midlands. Primesight says it can now reach over 100 million passenger journeys a year, covering four of the top five airports in the UK (Heathrow being the exception). […]
"Given the size of rVue, low market capitalization, and the fact that its stock is thinly-traded, the Board has unanimously determined that the financial burden of continuing as a reporting company is disproportionate to any benefits of maintaining the registered status of the Company's shares," said Mark Pacchini, President and CEO. […]
Visa announced today that its CEO is stepping down, and he will be replaced in the role by the current CEO of Intersection, the Alphabet-owned company (in common parlance, the Google-owned company). Alfred F. Kelly, Jr. […]
The advertising networks in office lobbies and elevators are now recognized as reliable anchors that deliver consistent results in the media mix. With a reach of over 80 million people weekly and a penetration rate of over 84 percent, the system can now be further evaluated with performance metrics that made television such a vaunted media format. […]
Resignation Media, owners and operators of the digital place-based network CHIVE TV, has joined the Digital Place Based Advertising Association. CHIVE TV delivers a five-hour viral video loop of stunts and hilarious licensed videos from YouTube talent, content partners as well as fans of Resignation Media's theCHIVE.com website. […]
Guest Post: Linda Hofflander, Skykit I’ve seen some really bad digital signage content in my 15+ years in the digital signage business. Lida Hofflander I’ve seen signage using long bullet-point lists on default PowerPoint themes. I’ve seen neon yellow text on a royal blue background, so bright it made my eyes hurt. […]
