British Land has signed a contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision to create Places People Prefer by enlivening the consumer experience in response to changing modern consumer lifestyles. […]
The companies aren’t disclosing the size of the deal; they’ll only say that it’s a strategic, minority investment, and that it’s an addition to the $25 million round that PlaceIQ announced at the beginning of this year. Co-founder and CEO Duncan McCall told me this is part of a larger partnership, where Alibaba will be using PlaceIQ’s technology. […]
Atlanta-based NanoLumens made its name with lightweight, flexible indoor LED displays, but like other display manufacturers has in the past two years gone hard after the fine pixel pitch LED market. It’s hard to win on price against a sea of Chinese manufacturers, so Nano is marketing based on slightly more esoteric attributes like performance, serviceability and footprint. […]
The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]
Outdoor display ads will evolve or die out. When self-driving vehicles are on the road, drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive, and targeted. […]
"You complete me." If media sectors could talk, those are the most likely words that mobile and digital out of home screens would say to each other as they gaze dreamily into each other's eyes. Schmaltzy? […]
By Steven Keith Platt, Director at the Platt Retail Institute (PRI). […]
Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform. […]
The CCA's advertising program at PUJ will include digital assets, large format static displays, specialty floor displays and other inventory consistent across both terminals visible to PUJ passengers. The new contract began September 1, 2016. PUJ is the second busiest airport in the Caribbean and the fastest growing airport in the region with almost a ten percent increase in traffic yearly. […]
The Hungarian government plans to have every billboard dismantled and then build the market back up again from scratch, index.hu reported on Tuesday. […]
Australian out-of-home advertising business oOh!Media Ltd (ASX: OML) today announced the $68.5 million acquisition of Executive Channel International (“ECN”) in order to acquire ECN’s digital and CBD advertising presence. […]
Transport for London (TfL) has selected Outdoor Plus as its ad partner as it undertakes a widespread installation of digital screens in London underpasses. A £13m investment will see Outdoor Plus introduce these new screens at six road underpass locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way. […]
In a hyper-competitive market like digital signage software, it’s important for most companies to choose a vertical market and go after it with focused products. Here’s an example of a company that isn’t really in the signage software business, but has nonetheless developed a software product that is laser-focused on a vertical industry – in this case, construction sites. […]
NEC Display Solutions Europe today announced that it will be sharing an open platform modular approach with Raspberry Pi, enabling a seamless integration of Raspberry Pi’s devices with NEC’s displays. […]
“It’s a real period of transformation, and that’s because of a reduction in static, classic panels – paper and paste or vinyl – and the introduction of screens,” says Taylor. “You can show more than one advert at a time and they’re easier to maintain. You don’t have to pay a bloke with a bucket and a ladder to put a new banner up every time – you just ping it over. […]
