Editors’ Picks

Bill to Ease Billboard Regulations Fails in N Carolina House

The House voted 48-67 on Monday night against a bill after a barrage of opposition, including "no's" from 30 Republicans. The measure would have allowed billboard companies to relocate signs already installed within a municipality to its commercial or industrial use areas. The bill also would have made it easier for outdoor advertising owners to upgrade to digital signs. […]

usnews.com
Mon, Jun 26, 2017 at 7:54 AM

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Ooh! adopts VR tool for OOH ad buying (AdNews)

Ooh!Media is the first outdoor company in Australia to adopt a virtual reality (VR) media planning tool that claims to "reshape the way media is bought and sold". The tool, Situ, has been developed by Publicis and VR agency FGMNT, and was launched at Cannes Lions last week as part of the Lions Innovation program. Ooh! […]

adnews.com.au
Mon, Jun 26, 2017 at 7:49 AM

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Digital Signage Summit Europe July 5-6, 2017, Munich: Full agenda (DSSummit)

R […]

Mon, Jun 26, 2017 at 7:37 AM

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How to get the most of your digital signage: best practices (Maler)

Digital signage is a compelling way to engage, entertain, educate and communicate with your audience. These best practices can help you avoid some common pitfalls and get the most out of your digital signage solution. 1. […]

malerdso.com
Mon, Jun 26, 2017 at 3:02 AM

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CNBC interviews Intersection at Cannes Lions: What the future holds for smart billboards (Video, 6:30)

CNBC's James Wright speaks with Marta Martinez from Intersection on what the future holds for the group’s smart billboards. […]

video.cnbc.com
Sun, Jun 25, 2017 at 8:40 PM

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Coca-Cola South Pacific launches TV and interactive DOOH campaign for Coke No Sugar (Mumbrella)

Following the announcement in early June the brand would be replacing Coke Zero with Coke No Sugar, Coca-Cola and Ogilvy Sydney have released the ‘Say yes’ campaign across out-of-home and television. […]

mumbrella.com.au
Sun, Jun 25, 2017 at 8:33 PM

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Intelliscape Video Analytics Identifies Passing Cars for Innovative Paramount Pictures Transformers 5 DOOH Campaign (PRWeb)

Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign for Paramount Pictures Transformers 5: The Last Knight. Wanting to do something unique to gain attention and create a buzz with moviegoers, Paramount Pictures contacted Lamar Billboards. […]

prweb.com
Sun, Jun 25, 2017 at 8:20 PM

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State-by-State Guide to Cannabis Advertising Regulations (Leafly)

We put together a state-by-state guide to cannabis advertising regulations that should help cannabis businesses adhere to the guidelines set forth by both the state they’re operating in as well as any states in which they want to advertise. Be sure to check back constantly as we update this guide to reflect new changes and restrictions. […]

leafly.com
Fri, Jun 23, 2017 at 6:47 PM

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Summary of FEPE International Congress Stockholm 2017 (Outsmart)

Out of Home is an industry with a distinguished past and, so far as one can tell, a rosy future as the only traditional advertising medium to have embraced digital to grow its business. […]

outsmart.org.uk
Fri, Jun 23, 2017 at 6:43 PM

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Melbourne startup FGMNT launches VR-based out-of-home buying tool at Cannes (Mumbrella)

Situ aims to help advertisers visualise their campaigns. Situ is an immersive, web-based tool that enables advertisers to view OOH ad site locations before going live.  You can drag and drop your creative and give clients, advertisers and researchers the ability to virtually walk in the shoes of their target market. […]

mumbrella.com.au
Fri, Jun 23, 2017 at 6:29 PM

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Video 3:13: How to build a 30′ by 200′ digital billboard (Billboard Insider)

Media Resources builds and installs one of Canada’s largest digital LED displays. […]

billboardinsider.com
Fri, Jun 23, 2017 at 2:09 PM

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16:9: Back From The Dead: Transparent OLED, This Time Even Bigger

Transparent OLED was nowhere to be seen (or at least well-hidden) last week at InfoComm, but the tech is not dead. ZDnet (among many tech sites) is reporting that LG Display has developed a 77-inch transparent flexible display with Ultra High Definition (UHD) resolution. […]

sixteen-nine.net
Fri, Jun 23, 2017 at 8:47 AM

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A collection of DOOH campaign case studies by Kinetic WorldWide (KineticWW)

Our teams collaborate and innovate around one shared framework to create these Active Journeys, leveraging data and technology to optimize contextual messaging and generate cross-channel communications strategies that connect and activate audiences on the move. […]

Fri, Jun 23, 2017 at 7:39 AM

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Does 4K even matter in digital signage? (DSToday)

What looks good today won't look good tomorrow. It's about the content, not the resolution. Graphics are constantly advancing in the market. […]

digitalsignagetoday.com
Thu, Jun 22, 2017 at 6:08 PM

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Cannes Lions panel: How marketers can integrate OOH, social to create context — at scale (GeoMarketing)

In a panel discussion at at Cannes Lions dedicated to bridging digital and real-world experiences, execs from Kinetic, Maxus Global, and Clear Channel talked with GeoMarketing‘s Lauryn Chamberlain about using OOH to drive location-specific context and then social media to amplify that message — plus, what’s going on with the future of smart cities. […]

geomarketing.com
Thu, Jun 22, 2017 at 6:07 PM

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