Finally, if we were to custom-design for OOH, wouldn’t the end result be even better brand recollection and brand amplification? Our opinion is that it would. Marketing consultant Sequent Partners recently found that as much as 70% of ROI can be attributed to creative quality, which says it all. […]
We've been working with an ABC affiliate for 4 years. The anchors love using these cameras and normally use them twice in a live 30 minuet news broad cast. We choose to purchase 360 degree hi resolution ip cameras for our traffic / weather cams so that you can get multiple shots (5 to 15) from one camera. […]
Hammersmith Towers, one of London’s most prestigious double sided digital screens, has been won by Outdoor Plus. The site, regarded as one of the UK’s best digital advertising opportunities, delivers OOH’s biggest audience on the affluent west London Gateway to the A4/M4 corridor. […]
JCDecaux has launched its Gate Line Channel which includes new premium 80-inch digital 6-sheet screens, as well as adding extra locations. The 80-inch screens provide a 23% increase in visual area. With a footfall of 2.2 million every week, JCDecaux can now deliver a combined total of 40 million digital viewed impressions over a week at London Waterloo. […]
Outfront Media’s Andrew Sriubas on how the company’s partnership with Giphy is paving the way for a new wave of advertising. […]
Location ad tech firm Vistar Media has launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the online world, opening new sources of demand and making it easy for advertisers to seamlessly execute video campaigns across digital out-of-home (DOOH) media. […]
“One of the most relevant sessions for me was one in which the speaker talked about using data as an input to content management. […]
The super-wide 88-inch stretch LCD that LG started showing back in February at ISE in Amsterdam appears to be just about ready for the market – with the Korean electronics giant sending around an email blast. My inbox had this in it this morning: As the new 88″ Ultra Stretch Signage display is bound to debut, we’re giving you an exclusive first-peek into our newest display. […]
The Spanish football (soccer) team Atletico Madrid will have a new stadium when the new season starts in a few weeks, and it will open with more than 300 digital signage screens and another 500 IPTV screens. The Wanda Metropolitano, located in East Madrid, is running the signage and IPTV on UK-based Tripleplay’s software platform and using LG WebOS SoC display panels. […]
And then I saw "Pass the Heinz". At first, I thought: what’s all the fuss about? The art direction is old-fashioned and the line feels outdated. […]
How do you see digital out-of-home fitting into your business model? Once folks realize they can see up-to-the-second coverage of their local high schools, they are thrilled and delighted by that content whenever and wherever they happen to be. Digital out-of-home represents to us countless incremental points of distribution for our highly unique, highly desirable content. […]
After a short testing period, Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into its advertising campaigns. "For a long time, out-of-home (OOH) was more of a gut check," said Andy Stevens, SVP, research & insights, CCOA. "Now we can prove that OOH works. […]
The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted. […]
24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits. The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA’s printed and digital billboards. […]
For digital products and services, there are clearly established guidelines. Apple has been a leader in designing extended systems of intuitive design solutions. Apple’s Brand and Human Interface Guidelines ensure a consistent brand experience, from computers to iPhone applications. […]