A combination of OOH and mobile analytics helps Clear Channel Outdoor advertisers achieve double digit lifts from OOH campaigns (BusinessWire)
24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits. The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on aggregated and anonymized mobile location data, to identify audiences exposed to CCOA’s printed and digital billboards. […]
Mon, Jul 24, 2017 at 2:52 PM