Editors’ Picks

16:9: Here’s Who’s All Behind Coca-Cola’s Giant New Robotic LED Board In NYC

More information is dribbling out about that giant robotic 3D LED board Coca-Cola switched on last week in Times Square. The vendor list is long, and the one most familiar to the digital signage community is Convergent, which is listed as doing Technology Design and Implementation, Content Management and Monitoring Services. […]

sixteen-nine.net
Tue, Aug 15, 2017 at 12:32 PM

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16:9: Fighting Irish Add Giant LED Board, Fine Pitch LED To Renovated Stadium

News of a stadium adding a big-ass LED screen in the stands is commonplace, but what’s interesting about an announcement involving the University of Notre Dame is ALL the fine pitch LED being added around the Fighting Irish’s historic football grounds. […]

sixteen-nine.net
Tue, Aug 15, 2017 at 11:27 AM

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Sports entertainment tech firm Topgolf joins the Digital Place Based Advertising Association

With Topgolf technology, guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots instantly on a TV screen in their hitting bay. The venues also feature an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for year-round comfort. […]

dp-aa.org
Tue, Aug 15, 2017 at 7:11 AM

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InfoComm’s AV and digital signage industry outlook and trends (Installation-International)

The report predicts pro AV revenues will continue to rise. They are expected to increase from $178.4 billion in 2016 to $198.7 billion in 2019, and on to $231 billion in 2022 – a rise of over 29%. The ranking by value of the largest three pro AV market sectors globally remains unchanged. […]

Tue, Aug 15, 2017 at 7:04 AM

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Stock analysis: oOh!media on a roll (FNArena)

The market reacted positively to oOh!media's first half and brokers expect 2017 will reveal meaningful growth. […]

fnarena.com
Tue, Aug 15, 2017 at 7:01 AM

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Sydney Morning Herald: oOh!media reports 18 per cent growth in profit as digital revenue blooms

The rise of the digital billboards is proving very profitable for one of the nation's biggest outdoor advertising companies. oOh!media on Monday revealed its half-year net profit was up 18 per cent to $7.1 million bolstering predictions that outdoor advertising will continue growing while print, television, and radio stagnate. […]

smh.com.au
Mon, Aug 14, 2017 at 5:08 PM

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InfoComm ‘s AV Industry Outlook and Trends Analysis for the Americas (BusinessInsider)

The pro-AV industry in the Americas generated $65 billion in 2016, after a very moderate contraction in 2015. It's anticipated that the region will continue to grow, reaching $83 billion in value in 2022. […]

markets.businessinsider.com
Mon, Aug 14, 2017 at 5:04 PM

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OOH companies shake up Australia’s advertising industry (Finfeed)

FinFeed examines three companies that generate earnings from this mode of media presentation and advertising. […]

finfeed.com
Mon, Aug 14, 2017 at 4:46 PM

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Clear Channel uses location data to turn billboards into a hybrid medium (IsaInsider)

An unexpected result of the development of mobile-location analytics is its impact on OOH advertising, which was at one point in danger of being marginalized by digital media. It makes OOH much more competitive with online and mobile display and has the advantage of guaranteed viewability. […]

lsainsider.com
Mon, Aug 14, 2017 at 4:40 PM

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16:9: NEC Ups Warranty To Five Years On 24/7 Digital Signage Display Series

I don’t spend a lot of time thinking about screen warranties, but do think NEC Display announcing some of its pro-grade 24/7 digital signage displays will ship with five-year warranties is out of the norm. […]

sixteen-nine.net
Mon, Aug 14, 2017 at 12:41 PM

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Are You Missing Out on OOH Revenue? (PIWorld)

Do you serve the out-of-home (OOH) advertising market with wide-format and digital signage? If you’re not, you could be missing out on a significant source of revenue. According to a new report by MAGNA Intelligence and Rapport, OOH advertising is a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend. […]

piworld.com
Mon, Aug 14, 2017 at 7:12 AM

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The Australian: Profits surge as digital poster sites hit paydirt for oOh!Media

Much of the pick-up in sales and profit was due to stronger investment in digital poster sites, which enabled oOh! to increase inventory and provide more highly targeted ad campaigns. For the first time, more than half of group revenue was derived from digital assets. […]

theaustralian.com.au
Mon, Aug 14, 2017 at 7:10 AM

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The critical role of out-of-home advertising in the marketing mix (Bizcommunity)

Think static OOH doesn’t speak to smartphone-clutching millennials? A recent study of 1,837 smartphone users by the Outdoor Advertising Association of America found that OOH media is especially effective at reaching consumers before they search or shop online, while geo-fencing can work seamlessly with out-of-home formats to target consumers in a particular area. […]

bizcommunity.com
Fri, Aug 11, 2017 at 5:07 PM

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Security risks of digital signage and AV systems (Installation-International)

The increased capabilities of digital signage come with increased risks, and if a device has its own operating system, it can be hacked. How many AV devices that you’ve connected to a network still have the standard manufacturer username and password for instance? One vendor says as many as 60%! […]

Fri, Aug 11, 2017 at 5:04 PM

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Experiential OOH campaigns get buzz, but do marketers care? (eMarketer)

Exterion has launched Exterion Live. However, studies have found experiential marketing a fairly uncommon tactic for launching new products or services. Among senior marketers polled in the UK in October 2016 by communications firm Five by Five, only one-fifth used it. […]

emarketer.com
Fri, Aug 11, 2017 at 4:58 PM

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