Saturday, April 20, 2024

Editors’ Picks

Thursday, November 3, 2016 Thu, Nov 3, 2016

Digital OOH Delivers for Storks International Release (Grand Visual)

Warner Bros promoted the release of 3D family film, Storks, with an extensive international DOOH campaign. Grand Visual produced the digital out of home creative for over 12 countries, including master animations to be used for additional localised adaptations. In the film, Storks have moved on from delivering babies and now they deliver packages for a global internet retail giant. […]


Thu, Nov 3, 2016 at 12:59 AM

Wednesday, November 2, 2016 Wed, Nov 2, 2016

DPAA member profile: mobile and DOOH ad platform Vistar Media

A DPAA-sponsored feature. How do you see the digital out-of-home & mobile relationship evolving over the next several years? There are a few immediate synergies that come to mind: the performance gains in purchasing cross-screen media against a single strategy; mobile as a data channel to apply targeting to DOOH; mobile as a data channel to apply measurement to DOOH. […]

digitalsignageadvertising.wordpress.com
Wed, Nov 2, 2016 at 11:44 PM

OAAA’s “Vote to Count” PSA campaign captured across the nation (Clear Channel Outdoor)

It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the “Vote to Count” PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER. […]

company.clearchanneloutdoor.com
Wed, Nov 2, 2016 at 7:50 AM

Art Commission rejects initial plan for billboards on Philly-owned buildings (Philly)

The Philadelphia Art Commission gave an initial thumbs-down to a plan for big advertising signs on two government-owned buildings at the base of the city's Champs Elysees-inspired cultural corridor, but invited the plan's proponents to come back with new approaches. The panel voted Wednesday against the plan for billboards on the Municipal Services Building at 1401 John F. Kennedy Blvd. […]

philly.com
Wed, Nov 2, 2016 at 7:45 AM

Tuesday, November 1, 2016 Tue, Nov 1, 2016

If You Sell Digital Signage, What Business Are You Really In? DSF’s panel during NY Digital Signage Week (Commercial Integrator)

For the second year in a row, the Digital Signage Federation started the second day of New York Digital Signage Week (NYDSW) with a breakfast and panel of experts. The conversation, labeled Coffee and Controversy, featured Brian Meszaros of OpenEye Global, Jennifer Davis from Layard and Planar, Jeff Hastings of BrightSign, and Phil Langer from Show+Tell. […]

commercialintegrator.com
Tue, Nov 1, 2016 at 7:28 PM

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