Editors’ Picks

16:9: Clever Virtual Curtains Used Ahead Of Monster LED Board Reveal

Maybe other companies have done this … dunno … but thought this is a pretty clever way to set up a reveal of a new LED spectacular sign. A monster wraparound LED board at 20 Times Square switches on this evening, and the manufacturer behind it, SNA Displays, has content that shows virtual curtains, which I assume are moving subtly. Clever. […]

sixteen-nine.net
Wed, Aug 23, 2017 at 10:32 AM

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Digital billboard manufacturer Daktronics Inc. reports 52% increase in Q1 earnings (Nasdaq)

The company said its bottom line climbed to $8.43 million, or $0.19 per share. This was higher than $5.54 million, or $0.13 per share, in last year's first quarter. Analysts had expected the company to earn $0.14 per share, according figures compiled by Thomson Reuters. […]

nasdaq.com
Wed, Aug 23, 2017 at 7:18 AM

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AdAge: UK ad trade fights back against proposed Brexit fix

About those high stakes U.K. advertising is growing at twice the rate of the rest of the economy and has the highest per capita export value in the world, according to the Office for National Statistics. For every pound spent on advertising in the U.K., £6 ($7.79) is generated for the economy—totaling £4 billion ($5.2 billion) in exports annually, according to the Advertising Association. […]

adage.com
Wed, Aug 23, 2017 at 7:04 AM

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How cellular IoT can be used by retail: use cases for digital signage, kiosks (IOT Evolution World)

Wireless connectivity effectively un-tethers the Kiosk, ATM or Digital Signs enabling the ability to move it anywhere. It also makes it easier to re-deploy machines to different locations. Installation becomes true “plug and play. […]

iotevolutionworld.com
Wed, Aug 23, 2017 at 5:47 AM

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59 percent of location data is inaccurate: how this affects advertising (GeoMarketing)

Location data enables advertisers to connect digital and physical world behaviors. But the reality is, much of the location data is not as accurate as promised: In fact, a recent Forrester study revealed that one-third of digital marketers in North America cited inaccurate location data as the leading challenge their organization faced. […]

geomarketing.com
Tue, Aug 22, 2017 at 7:42 PM

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Why OOH ad creativity lags behind technological change and how to fix it (OAAA)

Ubiquitous smartphone ownership and wifi penetration in cities around the world are contributing to the significant pool of data available to inform outdoor creative. Surprising then, that smart, data driven campaigns are still the exception rather than the rule for digital OOH. […]

thoughtleadership.oaaa.org
Tue, Aug 22, 2017 at 6:17 PM

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OAAA: OOH campaign attribution vs Return of Investment (ROI) measurements

Andy Sriubas, Chief Commercial Office, OUTFRONT Media: ROI is usually determined by third party research that measure factors like awareness, recall, intent to purchase, etc., as a result of a consumer seeing an ad on one of our assets. […]

oaaa.org
Tue, Aug 22, 2017 at 6:14 PM

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Samsung’s Nexshop Proof-of Play provides accountability for digital out-of-home (DOOH) in real time (Samsung via SlideShare)

Real-time proof-of-play monitoring for DOOH advertising networks. […]

slideshare.net
Tue, Aug 22, 2017 at 5:44 PM

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India’s largest DOOH ad network in railway stations plans to expand into bus and Metro transit

Mel Stott recently chatted with Shoumitro Goswami, COO of Vyoma Media. In what types of venues are your screens located? We are currently located at railway stations across India and have been fortunate to have an on-going relationship with the Indian Railways for a number of years now. […]

digitalsignageadvertising.wordpress.com
Tue, Aug 22, 2017 at 5:41 PM

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3 ways to predict reliability of a DOOH screen (DSToday)

There is a handy tool that can help business owners gauge the reliability of digital signs and help ensure they make a smart investment. Mean Time Between Failures is a concept that was first developed to measure reliability in the 1940s for military applications. […]

digitalsignagetoday.com
Tue, Aug 22, 2017 at 5:41 PM

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India: IOAA and AAAI to standardise OOH advertising (Exchange4media)

Apart from establishing the Standard Operating Procedure (SOP), the IOAA and AAAI will ensure proper codification and verification of all OOH sites to remove elements of corruption and wrongful reporting. […]

exchange4media.com
Tue, Aug 22, 2017 at 5:24 PM

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The Digital Signage Mistakes Businesses Are Still Making Today (DSConnection)

H […]

digitalsignageconnection.com
Tue, Aug 22, 2017 at 4:42 PM

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16:9: TransitScreen Adds Bolt-On Nearby Service To Connect People To Closest Lattes

Washington, DC-based TransitScreen has built up a business tapping into and visualizing real-time mass transport and ride share data to pass along organized, easily digested information to people in buildings and public spaces. They’ve now added a new bolt-on feature that makes sense – information and directions to nearby services. […]

sixteen-nine.net
Tue, Aug 22, 2017 at 11:49 AM

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16:9: Here’s A Look At Subway’s New Self-Service Order Kiosks

Via Linkedin Here’s a look at the new self service ordering kiosks piloted by the massive Subway QSR chain. […]

sixteen-nine.net
Tue, Aug 22, 2017 at 10:14 AM

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16:9: Weed-Focused Digital OOH Network Sparks Up In Marijuana Dispensaries

The digital out of home business model that sees network operators put screens in retail venues for free, making the investment back through advertising sales, has a long history of failure. But it can work, usually when the content is focused and the potential advertisers – like pharmas – have limited options to reach consumers. […]

sixteen-nine.net
Tue, Aug 22, 2017 at 9:12 AM

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