DSE is working with 13 hotels on or near the Las Vegas Strip, including some within walking distance, in order to help you get the best price. Check the Hotels and Transportation page on the DSE site to see the special show rate for each of our partner hotels. Rates range from $99 to $239 per night. […]
Updated schedule, speakers, registration and hotel info. […]
It went in one ear and out the other at the time, but in re-listening to my podcast with Digital Signage Expo show director Andrea Varrone she mentioned how Globalshop was on at the same time as DSE in Las Vegas, and that attendees could get into both shows – with one badge. […]
The big POS company NCR, which now calls itself a leader in omni-channel solutions, has bagged a deal to provide the digital signage solution for the Southern US-centric fast food chain Bojangles. The chain will use NCR Vitalcast at its company-owned stores, which makes up more than 40% of the total stores in the roughly 700-unit Bojangles footprint. […]
“For too long, interactive DOOH projects have been viewed as special, one-off, premium activations; as PR stunts, essentially, where scalability is delivered via a coordinated PR effort and social amplification, rather than OOH audiences on the ground. However, the medium and technology are evolving. DOOH can now deliver memorable, personal, and interactive experiences across multiple markets. […]
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]
The results of our study really demonstrate how responses to advertising on the Tube showcase both the strengths of OOH in general and also the uniqueness of the environment. The biggest take-away is that consumers enjoy the advertising. Commuters are alert and receptive to communications, with 60% saying that ads provide a welcome distraction, and 2 in 5 spotting ads to read on their commute. […]
Bidstack is aiming to change the way advertisers bid for unused digital out of home (DOOH) advertising space. The 18-month-old startup is currently in beta ahead of its planned 12 January launch and has a number of partnerships in place with the likes of Clear Channel, Primesight and Kong Outdoor. […]
The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head. […]
AdMobilize joined the Digital Place Based Advertising Association’s (DPAA) this fall. […]
To be presented by Wade Rifkin, Senior Vice President of Programmatic at Clear Channel Outdoor, this session will focus on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today. […]
What hard evidence is there to justify the implementation of digital signage? Increasing adoption rates and case studies tell us that digital signage is becoming popular, but this won't be enough to convince your boss to approve the investment. […]
OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment throughout the MBTA system. OUTFRONT Media will also manage printed displays across the MBTA’s bus and rail inventory. […]
In a digital world, how do we explain the ongoing popularity of OOH advertising? Quite simply, OOH ads deliver an experience that digital ads often cannot. They capture our attention and our memorable. […]
We moved in just two weeks ago and are based here with our partners from Transport for London (TfL). Together, we launched Hello London back in October, our unique partnership that offers agencies and brands the opportunity to advertise to one London audience across all London Underground and TfL Rail modes. […]
