AdWeek: The future of OOH is mobile: How billboards and Waze amplify each other
Out-of-home advertising allows brands to reach people who are on the move, but it has historically lacked the ability to target and optimize based on consumer behavior. Mobile can change that. Here’s how the two work together to navigate the road to purchase. […]
adweek.com
Tue, Sep 26, 2017 at 5:14 PM
Tue, Sep 26, 2017 at 5:14 PM