The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair of interactive and field marketing companies to create what it touts as the largest interactive digital OOH network in North America. […]
Out of home has a history of being one of the more opaque advertising channels in terms of the buying process, audience measurement and invoicing. For DOOH to become fully digital in terms of trading (as well as delivery of creative), the key area will be around improved audience assessment. […]
What we are seeing is a drive towards more localized advertising networks. What does this look like? Independent retailers around the country are investing in digital screens in their window with the aim to sell ad space to other local businesses wanting access to footfall on the High Street. […]
With the coming of fall we look forward to college football, pumpkin everything, chili cooking in the crock pot, and the New York Digital Signage Week (NYDSW). Seems like every year this event becomes larger and larger, and this year is no exception; the last report I saw listed 30-plus events over the five day period. […]
Eight out of 10 consumers have entered a store because of a digital sign catching their eye. With impressive engagement statistics like this, there's no denying that digital signage is the future of retail marketing. Yet, most retailers don’t know exactly how digital signage can benefit their store locations. […]
Now in it’s tenth year, this one-day, multi-screen event draws more than 700 attendees delegates from top media, technology and digital companies. Presented by Digital Place-based Advertising Association, the summit will take place on Wednesday, November 1 at The Roosevelt Hotel in the heart of New York City. […]
Clear Channel UK has announced ambitious plans for the future of UK out of home at their annual Upfront event held at RIBA, central London on Wednesday. […]
UAE’s outdoor advertising industry needs to look beyond building facades and start adopting digital. The risk is, if they don’t chances are those two — Google and Facebook — could end up eating their share of the advertising spend. […]
Reports suggest Warburton resigned after the V8 Supercars board refused meet a pay-rise request. His appointment follows the failed merger between APN and Ooh!Media, which led to the resignation of Herring after 22 years at the business. […]
Warburton will be on a salary of $1m a year, plus significant bonuses if he hits his targets. Predecessor Herring was on a base salary of $734,000. Once nicknamed “Mr Ambitious” – Warburton had been seen as a future boss of Seven where he was chief sales officer, but in 2011 was poached by shareholder Lachlan Murdoch to run Ten. […]
Measurence, a location intelligence company that quantifies people’s offline behavior and delivers actionable analytics for the physical world, has joined DPAA, the leading global organization for everything digital out of home. […]
Probably like most people, I tend to think a mirror is a mirror, and more particularly as a digital signage guy, I assumed a mirror display is just a display with any old mirror glass bonded to the face of the LCD. Well, yes and no. Turns out there’s a lot to mirrors. […]
One Los Angeles fast casual restaurant called Lemonade, aimed to create a unique cafeteria experience but ran into this issue of customers not understanding the menu clearly. Lemonade found it difficult to guide guest's through its large colorful menu with many healthy options, so many customers opted for side dishes instead of crafting full meals with complimentary items. […]
A DPAA-sponsored feature. Topgolf venues are ideal for reaching our guests via digital displays. Topgolf’s partnerships team has built a digital display platform for use in our venues and Topgolf Swing Suites. […]
Made largely redundant by the mobile phone, BT announced it was scrapping half of the remaining 40,000 phone boxes over the next five years. But 4,000 communities took the telecoms company up on its Adopt a Kiosk scheme that sells each phone box for the princely sum of £1. And BT itself is keen to upgrade them. […]