Editors’ Picks

HuffPost: Clear Channel Outdoor’s platform Radar uses mobile location data to target and measure OOH campaigns

Marketers can now use the same sophisticated audience targeting data they use for their digital campaigns for OOH advertising. Clear Chanel Outdoor’s RADAR audience planning tool allows them to identify the best billboard locations to reach your consumers and then measure the impact on traffic to a specific location. […]

huffingtonpost.com
Wed, Sep 20, 2017 at 7:02 PM

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FinTimes: Alphabet looks for land to build experimental city

Google’s parent company was working on a sweeping plan to build a city from the ground up, in an attempt to prove that a technologically-enabled urban environment can improve quality of life and reduce cities’ impact on the environment. […]

amp.ft.com
Wed, Sep 20, 2017 at 6:54 PM

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How gaming brands use Exterion’s DOOH screens (Exterion)

Clash of Kings wanted to improve brand awareness and persuade people to take action towards the game, increasing usage amongst commuters. The campaign consisted of a variety of formats that worked to create a unique immersive experience at Oxford Circus. This activity was complemented by a burst of activity on central London DEPs (Digital Escalator Panels). […]

exterionmedia.com
Wed, Sep 20, 2017 at 6:52 PM

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Geopath OOH Market Spotlight: Tampa (Billboard Insider)

This week’s Geopath Market Spotlight focuses on the Tampa DMA. […]

billboardinsider.com
Wed, Sep 20, 2017 at 6:49 PM

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Angry NFL Fans Fund Digital Billboard Campaign (Linkedin)

Five different messages appear on the digital billboard, including the one above that features NFL Commissioner Roger Goodell with the message “No Freaking Loyalty.” The billboard is located near the San Diego Chargers’ temporary new home, StubHub Center in Carson, California. It’s the stadium that’s already home to the Los Angeles Rams. […]

linkedin.com
Wed, Sep 20, 2017 at 6:45 PM

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How to pick the best site for a digital billboard (Billboard Insider)

The same way you pick a good static billboard site. You’re looking for sites which: Are always sold out. Insider notes that a digital billboard won’t make a bad location good. […]

billboardinsider.com
Wed, Sep 20, 2017 at 7:52 AM

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HuffPost: Clear Channel’s Programmatic OOH Buying Gets Placement Right

Programmatic OOH is even more powerful when combined with the latest in targeting and measurement. What’s perhaps even more exciting is that advertisers can now couple our new programmatic OOH offering with our digital audience measurement CCO RADAR solution to more accurately plan and measure campaigns. […]

huffingtonpost.com
Tue, Sep 19, 2017 at 5:51 PM

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The New Out-Of-Home Advertising And The Third Screen Experience (Retail Touchpoints)

Recent studies suggest that digital OOH seems to be working, as it was found to be 34% more effective at promoting items than your weekly circular. However, we’ve really only begun to scratch the surface of its potential, and brands and retailers should be paying attention. […]

retailtouchpoints.com
Tue, Sep 19, 2017 at 5:44 PM

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The Drum: It’s all about ‘data, data, data’ in out of home advertising

As data is increasingly being used to inform out of home campaigns, digital is making small leaps in terms of the way it is bought — and changing in respect of its capabilities to help inform the creative message. […]

thedrum.com
Tue, Sep 19, 2017 at 5:00 PM

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Intersection’s Dave Etherington: Content, meet context: native goes physical (The Drum)

Digital, addressable, and interactive displays are proliferating at a rapid pace in cities, both above and below ground. By tapping into Physical Native, we have an incredible opportunity to forever change people’s experiences in public spaces. […]

thedrum.com
Tue, Sep 19, 2017 at 4:55 PM

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Lazy digital signage content should be flushed down the drain (DSToday)

Earlier this week, I was waiting by the restroom at a local mall for my wife, and I noticed a LCD display in the waiting area looping content. The display itself was relatively simple, but it was big enough for anyone in that small waiting area to see the content clearly. There were also seating areas that would allow anyone to look at the display. […]

digitalsignagetoday.com
Tue, Sep 19, 2017 at 7:04 AM

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An offer no one can refuse: How OOH boosts mobile ad clicks (OAAA)

So there’s a new value proposition in town. If you work in OOH, you need to build a sales deck that talks much less about how good your screens are, but rather how your inventory acts as a powerful primer, booster, supercharger – an accelerator – of mobile media performance and ROI. […]

thoughtleadership.oaaa.org
Mon, Sep 18, 2017 at 6:08 PM

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OOH Events at 2017 Advertising Week

This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout the week. […]

specialreports.oaaa.org
Mon, Sep 18, 2017 at 6:07 PM

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16:9: DSF Firms Up Plan For Annual Coffee And Controversy Event In NYC

The plan for the Digital Signage Federation’s annual Coffee and Controversy breakfast event during New York City Digital Signage Week now appears to be set, with three sessions instead of the one (could be wrong, never been) usually done. There’s a Global Perspective on Digital Signage thing, then one on Digital OOH, and then a presentation by Google (Chris Lydle, I think). […]

sixteen-nine.net
Mon, Sep 18, 2017 at 6:05 PM

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Reuters: JCDecaux subsidiary loses appeal over Paris street furniture concession

Somupi, which is 66 percent owned by JCDecaux and 34 percent by Publicis, was stripped of the concession in April after a complaint filed by two competitors, Clear Channel France and Exterion Media France. JCDecaux said at the time it considered its offer consistent with local advertising regulations. […]

reuters.com
Mon, Sep 18, 2017 at 5:17 PM

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