Tuesday, May 28, 2024

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Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)

Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […]

billboardinsider.com
Tue, May 28 at 2:45 PM

The timeless value of traditional out-of-home (OOH) in a programmatic era

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake.Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. […]

blog.adquick.com
Tue, May 28 at 9:32 AM

Monday, May 27 Mon, May 27

There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio)

The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report says. […]

insideradio.com
Mon, May 27 at 12:50 PM

Sunday, May 26 Sun, May 26

United Natural Foods debuts retail media network for grocers (Retail Insight Network)

Powered by retail technology provider Swiftly, the network will reach more than 30,000 retail customer locations and 11,000 brand partners of UNFI, helping them compete in an increasingly digital-first world. The solution uses UNFI’s supplier offerings and Swiftly’s technology platform, personalisation engine, closed-loop reporting and analytics capabilities. […]

retail-insight-network.com
Sun, May 26 at 2:58 PM

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