Editors’ Picks

How Out of Home Media Drives Public-Private Partnerships (CitiesSpeak)

Whether it’s providing critical information during a natural disaster or promoting an important local cause, outdoor advertising is a vital tool that local communities use to enrich and improve people’s lives. Now, a growing number of localities are using billboards as a no-cost way to help communicate with the public, solve problems, and enhance safety. […]

citiesspeak.org
Wed, Oct 25, 2017 at 7:03 PM

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McDonalds launches delivery via interactive bus shelters in Milan (DSToday)

McDonald's is making a big splash in Italy with its online delivery service McDelivery. To promote the new service, the QSR teamed up with JCDecaux to launch three interactive DOOH bus shelters in Milan, according to an announcement. JCDecaux helped the restaurant decorate the bus shelters with McDonald's branded imagery including its iconic golden arches. […]

digitalsignagetoday.com
Wed, Oct 25, 2017 at 6:56 PM

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OOH Advertising’s Role in Society Goes Beyond Selling Products (Media Village)

In addition to being an ideal platform to advertise on, out-of-home is a powerful tool to get an important social message across. As an industry, OOH helps unify the public, bringing awareness to worthwhile causes. It's the beauty of having a one-to-many ad medium rather than one-to-one (like most online/digital channels). […]

mediavillage.com
Wed, Oct 25, 2017 at 6:32 PM

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Fans in digital signage players are a lose/lose proposition (AVInteractive)

Many people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players. Fans are loud and make devices bigger than they need to be, but they’re a necessary evil, right? Wrong! […]

avinteractive.com
Wed, Oct 25, 2017 at 6:22 PM

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Is retail like Minority Report yet? (EssentialRetail)

Digital signage solutions provider Amscreen, through its partnership with OptimEyes, is an example of a company that can help companies serve up in-store adverts targeting specific age groups or genders. Tesco stores on petrol forecourts were one of the first users of the technology in 2013, and Carrefour launched the screens in Jordan in 2015. […]

essentialretail.com
Wed, Oct 25, 2017 at 7:48 AM

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Piccadilly Lights billboard returns: Cameras scan cars to deliver personalised ads (NetImperative)

The huge new screens will feature new cameras able to detect drivers and car models and stream adverts targeting individuals. The billboards were switched off last year for the hi-tech upgrade and the 790m² screen is due to be re-lit in October with test modes currently being displayed. And when they do get turned back on, hidden cameras will log make, model and colour of passing cars. […]

Wed, Oct 25, 2017 at 7:08 AM

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Digital Signage in 2018: A look ahead to Digital Signage Expo 2018 (AVNation)

Digital Signage Expo 2018 (DSE), the largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications, is celebrating 15 years of innovation with its best lineup of exhibitors, technology and educational opportunities to date. […]

avnation.tv
Tue, Oct 24, 2017 at 6:50 PM

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The Future of OOH advertising: What ‘Blade Runner 2049’ Gets Right and Wrong (OAAA)

Based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick, the original Blade Runner film was released in 1982. […]

thoughtleadership.oaaa.org
Tue, Oct 24, 2017 at 6:47 PM

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16:9: Barco Bucks Industry Shift To LED Video Walls, Debuts No-Bezel LCD Video Wall System

In an interesting twist, at a time when many LCD display manufacturers are investing big-time on fine pitch LED product to offset the expected decline in video wall sales, a company known far more for LED and projectors is launching a flashy new LCD wall product. Belgium-based Barco is launching Barco UniSee – a full video wall platform built around what it calls bezel-less displays. […]

sixteen-nine.net
Tue, Oct 24, 2017 at 6:44 PM

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The Drum: Tech company 3M has launched a DOOH advertising campaign to raise awareness of the dangers of ‘visual hacking’ among London’s commuters

3M is the world’s leading producer of visual privacy filters for desktop monitors, laptops, tablets and smartphones to help protect sensitive and private information on screen from visual hackers. […]

thedrum.com
Tue, Oct 24, 2017 at 6:30 PM

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How Do Restaurants Benefit from Digital Signage? (Modern Restaurant Management)

Can you remember what the restaurant business was like before digital displays? New menus had to be printed every time the management introduced a new dish or flavor. That process involved proofreading, test prints, waste of paper and money in printing the menus. […]

modernrestaurantmanagement.com
Tue, Oct 24, 2017 at 6:22 PM

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Digital Signage Expo Names 2017 Advisory Board

The Advisory Board is comprised of more than 60 professionals representing Advertising Agencies, Digital Out-of-Home Networks, Industry Consultants, Professional AV Integrators and several end user verticals, including Corporate Communications, Higher Education, Hotels, Restaurants and Food Service and Retail, Transportation as well as many others. […]

Tue, Oct 24, 2017 at 5:51 PM

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Ocean and Landsec confirm brand line-up for new Piccadilly Lights billboard (Ocean Outdoor)

eBay is the sixth and final advertiser to sign to the world famous Piccadilly Lights which are switched on imminently. The global online marketplace is a brand new advertiser and a new category for the iconic Piccadilly display. eBay will use the state-of-the-art digital screen to showcase its new brand platform ‘Fill your cart with Colour’. […]

digitalsignagepulse.com
Mon, Oct 23, 2017 at 5:55 PM

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How to create effective contextual DOOH campaigns (HinduBusinessLine)

Geo-targeting, real-time updates, touch screens and demographic analysis, amongst others, has led DOOH to become an essential touch point for all brands. Contextual messaging is yet another offering which is set to take the medium to the next level by giving advertisers a solution of targeting customers at the right time with the right message. […]

thehindubusinessline.com
Mon, Oct 23, 2017 at 5:41 PM

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What OOH properties top marketers prefer in Hong Kong (Marketing-Interactive)

Out-of-home Media of the Year rankings were derived from questions in Marketing Research’s annual Media Spend Benchmarking Survey. 1. JCDecaux Cityscape; 2. […]

marketing-interactive.com
Mon, Oct 23, 2017 at 4:56 PM

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