Editors’ Picks

Sixteen:Nine Podcasts – Mark Boidman, Peter J Solomon Company

If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman. That’s his gig – looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company. […]

sixteen-nine.net
Tue, Oct 10, 2017 at 2:01 PM

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16:9: Car Grilles Scanned In Real-Time For Targeted Digital OOH Film Promo

The video is almost as silly and overdone as a Michael Bay movie, but if you can put up with all the extraneous stuff you will see how Lamar used vehicle recognition technology to promote the latest Transformers movie this summer. […]

sixteen-nine.net
Tue, Oct 10, 2017 at 10:23 AM

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16:9: IKEA’s New Sheffield Store Includes Tidy Digital Menu And Promo System

This is the tidy set of menu displays IKEA has at its food service counter in the newly opened store in Sheffield, UK. The displays were put in by Beaver Group and run that solutions provider’s “signage.ninja” software, which I THINK is a front-end gateway with Scala under the hood. […]

sixteen-nine.net
Tue, Oct 10, 2017 at 9:55 AM

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16:9: LG Plants OLED Palm Tree At Dubai’s GITEX Trade Show

LG is using flexible OLED displays – made into a digital palm tree – as the centerpiece of its stand at the annual GITEX consumer electronics trade show and conference this week in Dubai. The OLEDs are open frame (no rigid borders) so they can flex concave or convex. The company has also been heavily showing at different shows an OLED embedded in a suspended sheet of glass. […]

sixteen-nine.net
Tue, Oct 10, 2017 at 8:41 AM

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LG predicts ‘significant’ growth for digital signage market in the Gulf (ITP)

The forecast growth trend is attributed to an increase in malls, hotels, healthcare and real estate developments that now consider screens a fundamental part of the architecture when designing their environments. […]

itp.net
Tue, Oct 10, 2017 at 7:44 AM

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AdMedia expands, says it’s the UK’s largest full-motion roadside digital screen network (AdMedia)

Following the launch in April earlier this year, we have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK. From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations. […]

admedia.co.uk
Mon, Oct 9, 2017 at 8:36 PM

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Irish Outdoor Advertising Awards Set for October 12th (AdWorld)

The Awards celebrate excellence in content and planning in Out-of-Home advertising on the island of Ireland, including Copywriting, Innovation, Art Direction and Branding. Anton Savage performs MC duties for the evening while Stefan Schmidt, Founder of Berlin agency dieckerschmidt returns as Chairman of the Judging Committee for the second time. […]

adworld.ie
Mon, Oct 9, 2017 at 5:35 PM

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Checklist: Don’t Miss What’s Most Important in Your Client’s Digital Signage RFPs (Commercial Integrator)

How can you create a solution if the client doesn’t know what they want — or cannot illustrate it properly in their digital signage RFPs? Integrators love to focus on the technology. But clients aren’t likely in the market for digital signs because they think the display hanging on their wall will look great – or because the idea of a giant video wall in their lobby is compelling to them. […]

commercialintegrator.com
Mon, Oct 9, 2017 at 5:33 PM

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Digital OOH Fertile Ground for Programmatic (ANA)

The introduction of programmatic demand-side buying platforms is enabling brand managers to tap into high-quality audience-driven data and buy OOH in the same way they purchase online ad space. "As a result, this ends up being a more efficient buying solution all the way around," explains Wade Rifken, SVP of programmatic at Clear Channel Outdoor Americas. […]

ana.net
Mon, Oct 9, 2017 at 5:29 PM

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How to sell your OOH ad space (Billboard Insider)

When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects want to know how you can increase sales for them. […]

billboardinsider.com
Mon, Oct 9, 2017 at 5:16 PM

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Public Art: The Unlikely Player Changing the Face of DOOH Advertising (OAAA)

Defining public art according to Americans For The Arts: Public art is art in public spaces. It can take a wide range of forms, sizes, and scales, and it can be temporary or permanent. […]

thoughtleadership.oaaa.org
Mon, Oct 9, 2017 at 10:00 AM

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Can out-of-home advertising compete with targeting in digital media? (GeoMarketing)

The introduction of new behavioural datasets (for example, anonymised telco data) now enables outdoor operators to identify the actual audiences in view of a display at individual site level by hour of day and day of week. […]

mobilemarketingmagazine.com
Sun, Oct 8, 2017 at 10:47 PM

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NYTimes: At a Loss on Motive, F.B.I. Turns to Billboards for Leads after Las Vegas Shooting

Local and federal officials sounded increasingly desperate for leads on Friday, announcing plans to erect billboards with the message, “If you know something, say something. […]

nytimes.com
Sun, Oct 8, 2017 at 10:44 PM

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ABC Australia’s video interview with oOh Media’s boss and founder, Brendon Cook

Outdoor is the surprise new success story in the world of advertising. Out-of-home advertising has enjoyed seven years of uninterrupted growth bucking recent trends of declining profits, adblockers and banner blindness in online advertising. The boss and founder of oOh Media, Brendon Cook speaks to Carrington. […]

abc.net.au
Sun, Oct 8, 2017 at 10:41 PM

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16:9: NYC Penn Station Adds Intersection Digital Screens On Amtrak Concourse

Seriously busy, seriously dumpy NY Penn Station got a little bit of a digital facelift with the addition of a dozen digital totems in the Amtrak concourse, with the screens providing passenger information, bankrolled by digital OOH ad spots. The station handles a staggering 600,000 passengers a day, so it gets a lot of coveted eyeballs for brand advertisers. […]

sixteen-nine.net
Sun, Oct 8, 2017 at 10:41 PM

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