Editors’ Picks

Boidman says technology fuels growth of out of home advertising (Billboard Insider)

We said this is a channel where technology is going to help the business. It’s the only media channel we saw…where technology is a friend to the business. We now get calls from investors, venture capital firms, private equity firms, family offices and strategically diversified technology and media companies, that want to buy or invest in out of home media. […]

billboardinsider.com
Mon, Oct 16, 2017 at 5:21 PM

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16:9: Amazing 3D LED, Without Any Moving Parts

There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and suggest many of the effects could be done in content. […]

sixteen-nine.net
Mon, Oct 16, 2017 at 9:12 AM

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NEC reveals new commercial display range (Installation-International)

The latest MultiSync C Series consist of three models, ranging in size from 43 to 55in – C431, C501 and C551. All three models have a mechanical depth of only 45mm. C Series models are ideally suited for use as digital signage displays, as well as presentation devices for smaller conference rooms and huddle spaces. […]

Mon, Oct 16, 2017 at 7:23 AM

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In the contextual ad battle, out-of-home beats broadcast every time (Mumbrella)

Contextually relevant out-of-home is one of the most exciting sectors of the game, simply because it melds an obvious audience consideration set with an actual concrete audience. Think gyms and airports. These contexts offer an audience where their mindset is much less up-for-debate than other media channels. […]

mumbrella.com.au
Sun, Oct 15, 2017 at 9:54 PM

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Chicago Tribune: DOOH ad network Outcome Health puts 3 employees on leave amid claims it misled advertisers

The company delivers pharmaceutical advertising to patients from screens placed in doctor’s offices. In an emailed statement, Outcome Health said incidents identified by the Wall Street Journal occurred between 2014 and 2016. The company denied “having a practice of misreporting campaign information to customers. […]

chicagotribune.com
Sun, Oct 15, 2017 at 9:52 PM

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The Piccadilly Lights billboard can now target you with ads depending on what car you drive (Digital Trends)

Cameras hidden in the screen will now be able to track the manufacturer, model, and color of passing cars to trigger targeted ads. That means that companies who rent the billboard will be able to have it identify which vehicles are around and only play ads in response to certain ones. […]

digitaltrends.com
Sat, Oct 14, 2017 at 6:25 PM

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DOOH campaigns dominate The Drum Creative Out Of Home Awards nominations

Arran Javed, head of OOH trading, MediaCom UK: “Digital played a massive role in this year’s awards, from tech innovations through to being the bread and butter of client’s campaigns. The shift in how OOH is being bought and utilised creatively is clearly apparent this year, with that shift being digital. […]

thedrum.com
Sat, Oct 14, 2017 at 6:18 PM

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Ireland: Winners of the 26th JNOR annual outdoor advertising awards (Marketing Ireland)

The Cadbury’s Dairy Milk campaign, booked by Carat and designed by PML’s Design + in-house team, also won the best innovation category. On the creative category front, the grand prix went to Guns or Knives for its Cheeri O poster marking the rebranding of Hailo as MyTaxi. The campaign also came out on top in the Kis (Keep It Simple) and best copywriting categories. […]

marketing.ie
Sat, Oct 14, 2017 at 6:14 PM

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16:9: STRATACACHE Launches Latin-American Digital Signage Business Unit In Mexico City

STRATACACHE has opened up a new business unit, based in Mexico City, that’s focused on servicing the Latin American (LATAM) and Caribbean markets. STRATA LATAM is more than just a remote sales office – with the unit having its own GM and VP Business Development for the region. […]

sixteen-nine.net
Sat, Oct 14, 2017 at 10:03 AM

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Case study: Digital menu boards increase sales and foot traffic at the farm-to-table restaurant (Digital Signage Today)

Embed Signage provided a six-screen ceiling mounted solution to organize Greenleaf's menu into different segments, based on the time of day. Greenleaf's menu can change on an hourly basis, so it was key for the restaurant to have a dayparting menu. […]

Fri, Oct 13, 2017 at 7:57 PM

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16:9: Toronto LED Twin Ad Boards Get Implant To Make One Giant Display

The big digital media tower outside of Toronto Eaton Centre is getting a little cosmetic work done – an implant, basically – to make it the largest digital OOH display in Canada. […]

sixteen-nine.net
Fri, Oct 13, 2017 at 10:15 AM

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16:9: Outcome Health Starts Internal Review, Strengthens Policies, In Wake Of WSJ Report

In the wake of a Wall Street Journal report Tuesday suggesting Outcome Health was engaging in misleading advertising practices, the high-flying Chicago digital OOH media firm has posted a statement on its website that doesn’t address specific allegations, but instead lays out how it “appropriately” operates and outlines steps to strengthen its policies and review any allegations of misconduct. […]

sixteen-nine.net
Fri, Oct 13, 2017 at 8:36 AM

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Clear Channel Outdoor’s parent iHeart Media debt restructure updates (Billboard Insider)

iHeart Media is moving towards a restructuring of their $20 billion in debt. The New York Post and the Wall Street Journal, both have related articles on a potential iHeart Media debt restructure proposal. The Post, on August 10th, reported that iHeart Media’s biggest single creditor, Franklin Resources in working on a restructuring plan that could keep iHeart from declaring bankruptcy. […]

billboardinsider.com
Fri, Oct 13, 2017 at 7:43 AM

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Why Investor Steve McNeeley Likes Out of Home Advertising (Billboard Insider)

OOH excels in all things of paramount importance to brands: transparency, brand safety, measurement, and ROI. OOH can’t be fast forwarded or blocked, and there are no phantom bot clicks! OOH is well positioned to drive incremental search and tap into mobile campaign budgets. […]

billboardinsider.com
Thu, Oct 12, 2017 at 11:14 PM

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How to Pair Digital Out-of-Home and Social Media to Create Impressive Campaigns (BroadSign)

Campaigns that use both social and OOH can see a 212% increase in reach. Social media can keep our eyes glued to a screen for hours — a digital out-of-home campaign that uses social content can keep more eyes glued on a billboard. Using a social feed to display content on your screens creates an opportunity for genuine interaction with your audience. […]

broadsign.com
Thu, Oct 12, 2017 at 11:11 PM

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