To date, DOOH only receives a small percentage of global media spend; an allotment that has remained consistent over the years and has not enjoyed the same growth as digital and mobile categories. So how does the DOOH channel grab attention of brands, which shy away from spending on the medium? […]
QDOT’s platforms provide advertisers and agencies with all the tools to efficiently deliver, optimise, and track campaigns with real-time, reactive messaging and scheduling capabilities. As the infrastructure, ad tech, and workflow process continue to evolve, so too does the creative evolution of the medium. This year, the major creative trend is the increased use of data. […]
Video analytics software is a tool for retailers to analyze the consumer behavior of the people watching their digital signage. The software anonymously measures the number of consumers, and their attention span when standing/sitting in front of a digital sign. Some software offers advanced features such as facial-form detection. […]
Lauris Freidenfelds laments that AV integrators often aren’t equipped to deal with immediate security directors’ requirements. Ultimately, the weakest link in a secure environment is a person installing or delivering a system, Freidenfelds said. […]
Outfront to install 10 large-format digital screens in the Downtown square. The agreement enables Outfront to revamp the intersection into a premium outdoor event venue as well as a tourism hub for a period of 10 years. With installation of a grand four-sided media tower, the project is likely to close by February 2018. […]
Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition digital display technology. […]
The big difference is on lease costs…We’re pretty aggressive on capturing the economics of a digital conversion. On digital billboards our lease cost runs about 10%. On our total portfolio it runs about 20%. […]
The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end. […]
The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. […]
oOh! challenged New Zealand agencies and advertisers to create interactive and engaging ways to use the new EXCITE retail panels. Purina and Mediacom created the ‘Perfect match’, which will see the development of an innovative tool that helps match shoppers with shelter animals. […]
Eyechronic, a media network broadcast in legal cannabis shops, is a fast-growing startup in the cannabis space. The Eyechronic network is now deployed in nearly 200 location partners spanning 11 states. The company says it has secured enough capital to maintain its growth into 2018. […]
Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. […]
It was interesting that Moldrich's article was illustrated with an image of the Enlighten festival. We love Enlighten and other outdoor art as part of our growing 21st-century city. We support community service information, in particular emergency warnings. […]
To sum it up, if I were to give the menu boards a grade, it would be a solid B. They did the job properly, displaying all the key items and offering some nice visuals. The areas for improvement would be: Invest in bezel-free displays and get better cable management. […]
The screens will be located at the entrance to Tesco Stores and will be provided by British digital signage company Amscreen. The first screens will be in place at the end of this month. Clear Channel Northern Ireland is also installing digital screens at bus shelters as part of is contract with Translink for the management of the 1,400-strong bus shelter estate in Northern Ireland. […]