Editors’ Picks

NEC’s Richard Ventura Elected Chair of Digital Signage Federation’s 2018 Board of Directors (Business Wire)

Digital Signage Federation (DSF) has elected Richard Ventura, VP of Strategy for NEC Display Solutions, to serve a second consecutive term as Chair of its 2018 Board of Directors. DSF, the independent not-for-profit trade organization serving the digital signage industry, also elected other members of its 2018 Board of Directors. […]

businesswire.com
Mon, Dec 18, 2017 at 5:10 AM

Permalink

Clear Channel CEO: ‘You cannot build brand fame and emotion with online ads’ (Mumbrella)

The chief executive officer of Clear Channel International has called out-of-home media the marketing industry’s “most under-told story” as the company plans double down its investment in digital screens and programmatic buying in Singapore. […]

mumbrella.asia
Sun, Dec 17, 2017 at 1:21 PM

Permalink

PricewaterhouseCoopers LLP UK (PwC) has audited JCDecaux’s digital play-out verification process (JCDecaux)

In a first for the industry, the audit covers JCDecaux’s delivery and reporting of UK digital campaigns, meeting advertisers’ requirement for transparency in digital media. PwC audited the end-to-end process of JCDecaux’s proprietary media planning and booking platform, SmartBRICs for the three months ended 30 September 2017. […]

jcdecaux.co.uk
Sun, Dec 17, 2017 at 1:13 PM

Permalink

16:9: The Last Jedi Takes Over Digital Billboards In NYC, Toronto With Cast Portraits, Curated Live Tweets

The latest Star Wars move – The Last Jedi – has opened in cinemas all over, and Disney is working with Twitter on a live campaign today that’s running on digital OOH boards in New York and Toronto. […]

sixteen-nine.net
Fri, Dec 15, 2017 at 5:04 PM

Permalink

How OSHA’s Climber Safety Rule Applies to Outdoor (Billboard Insider)

Here is a summary of the questions posed and the responses from OSHA. Question 1: Would tying off to a “True Anchorage” satisfy the requirement for a “Fall Protection System” in lieu of a vertical lifeline? OSHA response: Yes, if employees maintain 100% fall protection while climbing, there should be no OSHA citation. […]

billboardinsider.com
Fri, Dec 15, 2017 at 4:49 PM

Permalink

A look back at Intersection’s year of innovation: 2017 (Intersection)

3,000,000 Wi-Fi subscribers across the Link network. 5X faster download speeds than cellular networks. 10X faster upload speeds than cellular networks. […]

intersection.com
Fri, Dec 15, 2017 at 4:45 PM

Permalink

Location Data for Advertising: The New Transparency (AdExchanger)

Data transparency refers to marketers’ newfound ability to dive deeper into their collective data sets and retain the resulting knowledge within the organization in contrast to black box practices. It’s a topic that’s a lot less sexy than brand safety or fraud but is equally as important. […]

adexchanger.com
Fri, Dec 15, 2017 at 4:33 PM

Permalink

APN Outdoor’s Jane King To Head Up Marketing At Rival VMO (BandT)

APN Outdoor’s senior marketing director, Jane King, has left the outdoor media giant to join rival Val Morgan Outdoor (VMO) as its head of marketing. King told B&T she will commence her new role at VMO in February, and is looking forward to working for the challenger brand. […]

bandt.com.au
Fri, Dec 15, 2017 at 7:18 AM

Permalink

16:9 Projects Podcast: 127 Feet Of Amazing Experiential LED At Chicago’s 150 N. Riverside

Chicago’s 150 Media Stream is a 127-foot long and 19-foot high permanent installation in the lobby of the new 150 North Riverside office building. It is comprised of 89 individual vertical LED displays or ‘blades’ creating a canvas of over 3,000 square feet. […]

sixteen-nine.net
Fri, Dec 15, 2017 at 12:11 AM

Permalink

OOH in the Digital Age: some of the best DOOH campaigns of 2017 and a look ahead into 2018

OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]

Editorial
Thu, Dec 14, 2017 at 7:44 PM

Permalink

AdWeek: 13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017

We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. […]

adweek.com
Thu, Dec 14, 2017 at 6:43 PM

Permalink

Australia: PHD and R/GA launches data-led outdoor campaign for Google via JCDecaux, Adshel, APN and oOh! (AdNews)

Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between R/GA and PHD, leverages various signals including time, location, weather, and even air-traffic control data to show photography captured on Pixel 2 in a relevant way. […]

adnews.com.au
Thu, Dec 14, 2017 at 6:37 PM

Permalink

ISE 2018 Preview: February 6-9, 2018 at the RAI Amsterdam (AVNetwork)

How do you map the best route to your destination when the road takes unexpected turns every day? Therein lies the challenge for technology associations and representative bodies such as the Audiovisual Integrated Experience Association (AVIXA) and Integrated Systems Europe (ISE). […]

avnetwork.com
Thu, Dec 14, 2017 at 6:27 PM

Permalink

Why Should You Include Out of Home in Your Media Plan? (EMC Outdoor)

In this increasingly digital age, why should you be including Out of Home media?  Why consider OOH when digital online and mobile are king?  In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]

emcoutdoor.com
Thu, Dec 14, 2017 at 3:38 PM

Permalink

A bolder, brighter Broadsign: A new look and feel

When the idea for Broadsign was born 14 years ago, our founding goal was simple: to make it easy to play content on screens. Yet as our company grew – and as our partners, customers and the industry grew – it has evolved into so much more. Today, we live in a world where digital and real-life experiences collide to drive growth, build excitement and prompt innovation. […]

broadsign.com
Thu, Dec 14, 2017 at 3:37 PM

Permalink