Adpack provides a real-time digital out-of-home audience data analytics and targeting platform including a proprietary ad server and supply-side platform (SSP) for programmatic advertising. […]
AdQuick was born out of frustrations with traditional outdoor advertising. Matt O'Connor, founder and CEO of AdQuick said, "When I was on the client side trying to find and book outdoor advertising space, I found the process extremely frustrating. There wasn't one place to go to find inventory, and once I did find space, the process to actually book was slow and tedious. […]
The Outdoor Media industry is highly fragmented in India with a large number of smaller players who own sites or are concessionaires of site owners. This has led to improper utilisation of the medium and stunted growth of the industry. This has also often led to the exploitation of either the advertiser, outdoor agency or outdoor media owner. […]
Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare. […]
This is great – a stunning use of fine pitch LED in the ceiling of a seven-level shopping and lifestyle center on Chicago’s Magnificent Mile. The centerpiece of a makeover at 900 North Michigan Shops is a massive, 190-foot-long digital art installation spanning the ceiling of the nearly 30-year-old complex. […]
After a positive stretch, the first in years for the blended entities, Creative Realities is back well into the red ink zone, based on new SEC filings. We have incurred net losses and negative cash flows from operating activities for the years ended December 31, 2016 and 2015. […]
Imageonix recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. market. The product is among the fastest 3D facial recognition software in the world, with applications for consumer product marketing, global security and the medical industry. […]
If approved, the curved features of the public toilets will become right angles, and advertising kiosks, initially built to hold newspapers and magazines, will be converted into digital billboards (three flat panels connected to form triangles). […]
Tip: The easiest way is to type in keywords in the Raw News & Search section of the digitalsignagepulse.com site, which aggregates all relevant info on DOOH, OOH, digital signage markets. [Ed]. Otherwise, you can go site by site, as DOmedia suggests: OAAA; DPAA; Billboard Insider; Lamar and many many others... […]
Barry Frey, CEO of Digital Place-based Advertising Association, joins Cheddar to explain how digital out-of-home advertising is on the rise. Some of the well-known examples are Taxi TV, elevator screens, and the LinkNYC wifi stands. Frey believes it is a viable alternative to advertising on Facebook and Google. […]
There is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant. Applications for digital signage. There are four main areas to use digital signage in a restaurant’s customer-facing applications: Outdoor. […]
On Wednesday, March 28 at 9 a.m., Barry Frey, President and CEO of the Digital Place-Based Advertising Association (DPAA), will present a session that will speak to why mobile and location data are changing how and where brands place advertising dollars with the ability to follow the consumer, and how location data and digital out-of-home deliver target audiences most effectively. […]
To date, DOOH only receives a small percentage of global media spend; an allotment that has remained consistent over the years and has not enjoyed the same growth as digital and mobile categories. So how does the DOOH channel grab attention of brands, which shy away from spending on the medium? […]
QDOT’s platforms provide advertisers and agencies with all the tools to efficiently deliver, optimise, and track campaigns with real-time, reactive messaging and scheduling capabilities. As the infrastructure, ad tech, and workflow process continue to evolve, so too does the creative evolution of the medium. This year, the major creative trend is the increased use of data. […]
Video analytics software is a tool for retailers to analyze the consumer behavior of the people watching their digital signage. The software anonymously measures the number of consumers, and their attention span when standing/sitting in front of a digital sign. Some software offers advanced features such as facial-form detection. […]