5. Hacked digital signage displays porn in Union Station. 4. […]
GEFT commenced construction and city personnel intervened and things got interesting. The city issued a stop work order but apparently didn’t follow its own procedures as to what to include in the order. The order didn’t include the date for compliance, appeal process and enforcement actions for non-compliance. […]
Photo – realities:united There is much hand-wringing underway in Toronto after a new subway station opened with a $500,000 art installation that let anyone walk up to a kiosk and put up a brief eight-character message on a set of suspended lights. […]
The acquisition will enhance Lind billboard coverage in northwest Ohio with the addition of prime billboard inventory in the Kenton, Ada, Upper Sandusky and Carey, Ohio markets. Mansfield based Lind Media is Ohio’s largest independent outdoor advertising company with nearly 1,500 billboards in 27 Ohio and Indiana counties. […]
Scenic lawsuit against digital billboard fails. BroadSign brings down digital signage software patent troll T-Rex. Out of home advertising drives online activity. […]
So, what role can digital signage play in this multi-pronged and multi-faceted approach to communications that we are increasingly seeing on the rise? As consumer’s digital worlds become ever more crowded and cluttered it branded messaged, physical signage offers a tangible, high impact way to drive a visual message home. SEVENTH TIME’S THE CHARM. […]
The next big industry-ish trade shows are CES in Las Vegas and NRF in NYC, but I am definitely skipping CES (mostly consumer tech and a too damn many people, everywhere) and I am too busy to sneak down for the retail show. So my head is now getting into Integrated Systems Europe, which is in just a few weeks in Amsterdam. […]
Nancy Fletcher, President/CEO, OAAA: The OOH revenue growth trend (now at 30 consecutive months) will continue in 2018. OOH will become more of a core media buy than ever before because of new capabilities that drive reach, activation and fame. OOH revenue will leapfrog magazines; newspapers are next. […]
OAAA is calling all creative types, who's going to Steal the Show at the 2018 OBIE Awards -- the awards program that honors creative excellence in the OOH industry. Unlock those creative juices and escape from the rest of the pack with a prized OBIE award. Are you ready to flaunt that obelisk on the shelf behind your desk? […]
How will programmatic impact out-of-home? I was asked this question recently and my first reaction was one of dread of being enticed into the good vs evil debate on programmatic. Digital is about capability. […]
A Tokyo-based startup company is working to develop a lunar lander and commission two uncrewed missions to the moon by 2020. A successful landing will also let the company offer what it calls a "projection mapping service" -- a small billboard on the moon’s surface. Here's how that's possible. […]
Clicks, a health and beauty retail chain in South Africa, attempted to craft this experience with a digital signage and kiosk journey throughout its more than 600 stores and 500 in-store pharmacies across South Africa, according to a press release. […]
200+ exhibitors; 9 keynotes; 32 general sessions; 11 emerging tech talks; 28 free workshops. […]
The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards and posters, 95% of them traditional. […]
GEFT wishes to put up a digital billboard in the city and has sued the city for damages because the city’s content-based sign code prohibits the digital billboard. You can read the complaint here. Insider’s take: GEFT won a similar case against the city of Indianapolis. […]