Editors’ Picks

Clicks, the largest health and beauty retail chain in South Africa, deploys digital signage (Retail Times)

Moving Tactics is deploying a variety of display screens in Click's 600 stores and over 500 in-store pharmacies to run Clicks’ promotions, supplier advertising and seasonal campaigns, starting at the window of each store and ending at the till points, where an integrated queue management system has been incorporated. […]

retailtimes.co.uk
Fri, Nov 17, 2017 at 4:35 PM

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Perrier Tests National DOOH Ad Campaign on Provision’s 3D Kiosks (Globenewswire)

Shoppers in leading retail stores will be drawn to the 3D, holographic image of the Perrier products floating in thin air in front of a 3D Savings Center kiosk. Once at the kiosk, shoppers will be able to use the touchscreen to retrieve a coupon that can be used immediately for Perrier water products. […]

globenewswire.com
Fri, Nov 17, 2017 at 4:30 PM

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Inc.: McDonald’s is Trying Out This Stealthy (But Smart) Digital Billboard Tactic to Sell More Burgers

McDonald's decided to turn bad traffic into an opportunity to commiserate with drivers about the suckiness of the situation -- and hopefully sell some burgers to boot. They used digital billboards and traffic data to make it happen in a nationwide U.K. campaign. […]

inc.com
Fri, Nov 17, 2017 at 7:46 AM

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Google launches a Chrome “device management platform for digital signage deployments” (Enterprise Google)

The site says it's "A reliable, manageable and affordable device management platform for practical digital signage deployments be it one screen or a thousand." Users can: "Manage all your Chrome devices from a single console with the ability for network configuration, health monitoring, OS and app management. […]

enterprise.google.com
Thu, Nov 16, 2017 at 10:52 PM

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Out-of-Home Ad Tech Platform DOmedia Adds “Market-Level Planning” (PRNewswire)

Market-level planning tools, also known as pre-planning tools, allow media buyers and sellers to quickly understand how types of advertising can be combined to reach a target audience in a given market. This can then be used to estimate the cost of a campaign based on the average cost of media within a market. […]

prnewswire.com
Thu, Nov 16, 2017 at 10:50 PM

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DSE 2018 to offer professional digital signage certification programs

The DSE 2018 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 27 – 9 a.m.- 5 p.m. Digital Signage Certified Expert Program (DSCE). […]

Thu, Nov 16, 2017 at 10:40 PM

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“Smart billboards” explained, but the general public doesn’t seem to get it (Billboard Insider)

Brad: So they’ve got these new billboards now when you’re flying down the freeway that will send advertisement targeted just to you. John: I don’t know if I like this. […]

billboardinsider.com
Thu, Nov 16, 2017 at 10:38 PM

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OUTFRONT Media Inc.’s Earnings Results (Week Herald)

OUTFRONT Media had a return on equity of 9.57% and a net margin of 7.71%. The company had revenue of $392.40 million during the quarter, compared to analyst estimates of $391.18 million. During the same quarter in the previous year, the firm earned $0.63 earnings per share. […]

weekherald.com
Thu, Nov 16, 2017 at 5:58 PM

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Reuters: JCDecaux sees China becoming its number one market in 2018

The family-controlled group has posted strong underlying growth so far this year in a stark contrast with that of large advertising groups WPP and Publicis, hurt by the growth of online advertising. The signing in June of a contract to design, build and operate the advertising concession at China’s Guangzhou international airport from 2018 will drive JCDecaux sales in the country. […]

reuters.com
Thu, Nov 16, 2017 at 5:51 PM

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Lamar Advertising Company’s Earnings Results (Ledger Gazette)

The real estate investment trust reported $0.98 EPS for the quarter, missing the consensus estimate of $1.32 by ($0.34), Briefing.com reports. Lamar Advertising had a net margin of 20.33% and a return on equity of 29.03%. The company had revenue of $399.30 million during the quarter, compared to analyst estimates of $392.10 million. […]

ledgergazette.com
Thu, Nov 16, 2017 at 5:50 PM

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Digital signage media players part 1: How to pick the best (DSToday)

It's important to have a reliable display and good content, but users also need to decide how they are going to play that content. Media players are one tool that can power content, as long as you know exactly what you are looking for and have a good idea of what features you need. Know what you need. […]

digitalsignagetoday.com
Thu, Nov 16, 2017 at 5:48 PM

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Multisensory Marketing: A Touch of OOH (JCDecaux)

From day one, touch is a fundamental and instinctual sense for humans to explore the world around them. Influencing emotional reactions and memory encoding, multisensory campaigns that incorporate haptics provide a compelling consumer experience and superadditive effectiveness unique to OOH. […]

jcdecaux.com
Thu, Nov 16, 2017 at 5:45 PM

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How Startups Are Taking Over NYC With Out of Home Marketing (Medium)

Here’s how to approach out of home marketing, as demonstrated by three iconic NYC ad campaigns: Glossier: Have A Multi-Platform Advertising Strategy. “We try to make campaigns people will want to share, from the creative down to the placement itself.” Another lesson to glean from Glossier: Buses are an under-appreciated ad platform. […]

medium.com
Thu, Nov 16, 2017 at 5:38 PM

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Geopath OOH Market Spotlight: Florence/Myrtle Beach (Billboard Insider)

Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. […]

billboardinsider.com
Thu, Nov 16, 2017 at 5:36 PM

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16:9: Here’s A Giant Whirly-Twirly LED Sign In A Chinese Public Park

This is a set of rotating screens on pylons in a public park/square in Shandong, China, which is between Beijing and Shanghai. The watermark on the video clearly shows it is a Unilumin LED product. It’s interesting. […]

sixteen-nine.net
Thu, Nov 16, 2017 at 1:20 AM

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