Editors’ Picks

US advertising and marketing revenues set to grow 3.2% this year to $470.5B, digital billboards to post double-digit growth (Talking New Media)

Among the hottest trends is the phenomenal rise of smart tech marketing, in which brands utilize artificial intelligence, augmented reality, the internet of things and others to engage increasingly elusive younger demos through emerging digital media platforms and channels. […]

talkingnewmedia.com
Wed, Nov 22, 2017 at 11:17 PM

Permalink

GroupM: UK’s ad spend in 2017 will be better than expected, OOH at 0% growth (Mediatel)

GroupM reports 2017 will end better than expected, with investment in advertising totalling £18.9 billion. It means UK advertising is set to see a ninth successive year of growth and will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. […]

mediatel.co.uk
Wed, Nov 22, 2017 at 11:02 PM

Permalink

Artificial Intelligence in Retail Rises in Popularity Due to Its Ability to Bring About Customer Engagement (NB Herald)

Artificial intelligence can aid in taking important business decisions faster and in product management by offering actionable insights. This will serve to boost customer engagement since they prefer convenient, responsive, and personalized services. AI can also be leveraged for other crucial decision making processes such as the best location for launching a new store. […]

nbherard.com
Wed, Nov 22, 2017 at 11:01 PM

Permalink

How smart regulation allows for vibrant traditional and digital signage advertising in Norwalk, CT (The Hour)

The city of Norwalk established in 1985 the signage regulations it uses today, which have been amended a dozen times since 2002. The rules extend 16 pages, covering everything from temporary banners announcing store sales to expensive digital displays incorporating motion. Commercial entities pay fees of $100 at a minimum to gain city approval for a sign. […]

thehour.com
Wed, Nov 22, 2017 at 10:58 PM

Permalink

JCDecaux beats APN Outdoor, wins 7-year contract for Yarra Trams OOH advertising in Melbourne (JCDecaux)

Following a competitive tender, JCDecaux Australia the 7-year exclusive contract for the entire portfolio of outdoor advertising assets (tram-shelters, Trams and billboards) operated by Yarra Trams in Melbourne, representing one of the largest outdoor advertising concessions in Australia. […]

jcdecaux.com
Wed, Nov 22, 2017 at 10:48 PM

Permalink

These Double-Sided LED Screens in Orbit DOOH Network Double the Dwell Time (DSConnection)

Shopping center media provider Limited Space is rolling out the next stage of its giant-format digital OOH network dubbed ‘Orbit.’ The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the U.K., comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED. […]

digitalsignageconnection.com
Wed, Nov 22, 2017 at 10:39 PM

Permalink

A new stage in the evolution of retail (Intersection)

Retail will Integrate Physical & Digital Environments. The new revolution in retail will merge our physical and digital worlds. We first saw these two spheres coming together as brick-and-mortar stores went digital, and secondly, as online brands like Amazon and Warby Parker established a presence in the brick-and-mortar space. […]

ixn.intersection.com
Wed, Nov 22, 2017 at 10:25 PM

Permalink

India’s fast journey from OOH to DOOH to smart billboards (DSConnection)

India always finds itself catapulting faster than most countries at product and technology innovation, and the adtech industry is a perfect example for validating this phenomenon. The smart billboards are set to make quite an impact in India. […]

digitalsignageconnection.com
Wed, Nov 22, 2017 at 5:49 PM

Permalink

16:9: Digital Street Signs Rolled Out In Lyon, France

If you’ve been at ISE in Amsterdam the last couple of years, and particularly the 2017 version, you will likely have noticed digital directional signs that are a bit of a hybrid of a street sign post and a wayfinding system. It’s a system I thought was really interesting, but wondered if there were real buyers out there for what is called iGirouette. […]

sixteen-nine.net
Wed, Nov 22, 2017 at 9:57 AM

Permalink

16:9: LED Walls in Media Corridor At Chongqing’s Airport

This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). […]

sixteen-nine.net
Wed, Nov 22, 2017 at 9:06 AM

Permalink

How digital signage can help retailers boost the Black Friday sales (DSToday)

US news says Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage, according to a white paper sponsored by Nixplay Signage. […]

digitalsignagetoday.com
Wed, Nov 22, 2017 at 12:27 AM

Permalink

OOH campaign integrated with social content generates a 300% lift in travel bookings by students (oOh! media)

Contiki’s Head of Marketing, Vanessa Stavrou, said: “This campaign exceeded our expectations. “We targeted campuses where our demographic profiling showed high intent to travel, with a unique trackable offer. […]

Tue, Nov 21, 2017 at 11:57 PM

Permalink

The benefits of streaming live sports scores on your digital billboards (Billboard Insider)

Are the live scores sponsored by advertisers or do you use free avails? These are options that we offer advertisers to run on Saturdays within their campaign. This idea has definitely helped close a couple of deals. […]

billboardinsider.com
Tue, Nov 21, 2017 at 5:46 PM

Permalink

5 Things to Consider Before You Go into Digital Billboard Business (Billboard Insider)

This is a taste of some of the real world practicalities I faced when entering the digital marketplace. Things to consider: THE REAL ESTATE EQUATION. Whether it be a land lease or a permanent easement, the valuation is traditionally tailored around a percentage of anticipated revenue. […]

billboardinsider.com
Tue, Nov 21, 2017 at 5:43 PM

Permalink

American Standard’s OOH/DOOH campaign in Times Square (DSConnection)

With two digital screens and two printed displays for four weeks, American Standard's out-of-home (OOH) domination campaign reached thousands of people each day. A virtual bathroom setup wired for a one-of-a-kind karaoke experience drew participants and viewers and aligned the brand with some fun tunes. […]

digitalsignageconnection.com
Tue, Nov 21, 2017 at 5:19 PM

Permalink