200+ exhibitors; 9 keynotes; 32 general sessions; 11 emerging tech talks; 28 free workshops. […]
The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards and posters, 95% of them traditional. […]
GEFT wishes to put up a digital billboard in the city and has sued the city for damages because the city’s content-based sign code prohibits the digital billboard. You can read the complaint here. Insider’s take: GEFT won a similar case against the city of Indianapolis. […]
In real estate, digital signage has proven itself as a powerful, cost effective tool for communicating with current and prospective customers. As consumer markets continue to evolve in the digital space, buyers and sellers expect up-to-date and engaging content on all communication platforms. […]
We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry: Non-REIT out of home media companies will experience: – Reduction in corporate tax rate from 35% to 21%; – Ability to deduct full amount of capex for tax purposes for the next five years. Advantages of REITs vs. […]
OOH advertising is experiencing a creative resurgence. So how can marketers take advantage of this trend and use OOH to generate brand themes in the physical (a.k.a. real) world? […]
Swiss media group Tamedia and advertising sales company Goldbach Group have come to an agreement regarding a takeover bid. Tamedia has announced a public tender offer for Goldbach Group at CHF35.50 (€30.30) per share. This amounts to a purchase price of around CHF216 million (€184 million) for 100% of the shares. […]
When NanoLumens’ salespeople got wind of a potential deal in Singapore, they had to go. After all, it was just a short jaunt from Australia, where they were already meeting customers. […]
The annual OOH ad industry Congress organized by FEPE International is one of the biggest events in the Out of Home calendar. New FEPE president Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. […]
SOUTH BEND, Ind.: There may not be a place to leave milk and cookies, but the newest holiday billboard from Burkhart Advertising Inc. is sure to get Santa’s attention this year. The design features a child-written message to Santa and appears across Burkhart’s expanding digital billboard inventory, aiming to be the largest letter the man in red receives this holiday season. […]
5. LED or LCD: Finding the best video wall solution. 4. […]
Use the off-season to reduce hurricane risks. Replace older wooden poles with new poles (per local ordinances). As an ongoing goal, work with localities and regulators to allow rebuilding after storm damage. […]
The Outdoor Advertising Association of America (OAAA) was part of a broad coalition that fought successfully to protect deductibility of advertising. […]
Vistar Media, a geospatial technology company, and LiveRamp, an Acxiom company that provides omnichannel identity resolution, today announced a partnership that provides marketers with highly granular and scalable audience targeting capabilities for digital out-of-home (DOOH) media. […]
I’m working with a UK company on formal awards – and at some point I might actually have time to review the entries (there are numerous judges) – but I have my own thoughts on what impressed me in the past year. […]