Editors’ Picks

16:9: North America’s Largest Transparent LED Wall Goes Live at Canada’s National Arts Centre

Last night, on a very frigid New Year’s Eve, the National Arts Centre in Ottawa, Canada officially switched on a three-storey signature LED display called the Kipnes Lantern. It is the largest transparent LED screen in North America and fills the windows of the newly rejuvenated building in the capital city. […]

sixteen-nine.net
Mon, Jan 1, 2018 at 9:57 AM

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16:9: Pro AV 2017 – A Year In Review

GUEST POST: ALAN BRAWN, BRAWN CONSULTING When most of us think about evolution, we think in terms of slow change over decades or even centuries. Alan Brawn When we see change in front of our very eyes, that’s something else. Some might even call it disruption. […]

sixteen-nine.net
Sun, Dec 31, 2017 at 7:11 PM

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Billboard Insider’s Six OOH Stories to Watch in 2018

Clear Channel Outdoor Gains Freedom? Insider expects iHeart Media to go bankrupt during 2018. Regulatory Relief. […]

billboardinsider.com
Sun, Dec 31, 2017 at 7:11 PM

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The Times: Pro-vegan ads rejected for bus and rail poster spots for being ‘overtly emotive and provocative’

A vegan campaign group was refused permission to place some political advertisements about the dairy industry on Dublin Bus and Irish Rail because they were deemed ‘emotive and provocative’ and likely to draw complaints. Go Vegan World began an outdoor advertising campaign across Ireland last month about practices including eating turkeys and pigs, drinking milk and using mice in research. […]

thetimes.co.uk
Sun, Dec 31, 2017 at 7:07 PM

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Common mistake billboard companies make after winning a client: failing to produce the best creative (Billboard Insider)

What common mistakes do billboard companies and clients make when dealing with a billboard designer? The most common challenges I encounter are low resolution images and incomplete information. When the sales rep walks into the advertiser’s business, the advertiser sees the rep as an expert on outdoor advertising. […]

billboardinsider.com
Sun, Dec 31, 2017 at 7:05 PM

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Geopath OOH Market Spotlight: New York DMA (Billboard Insider)

New York City is the most populous city in America, with more than 8 million people calling the city home. New York City has 722 miles of subway track below its surface. This week’s Geopath Market Spotlight focuses on the Greater New York DMA. […]

Sun, Dec 31, 2017 at 6:59 PM

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Analyst: Pokemon Go proves AR is bigger than VR (DSToday)

GlobalData, a data and analytics company, believes that augmented reality has a greater future ahead of it than virtual reality. The company argues virtual reality has very limited applications whereas augmented reality has many potential uses, such as Pokemon Go, according to a press release. "AR is the total immersion within a virtual space that can often be sold as a form of escapism. […]

digitalsignagetoday.com
Fri, Dec 29, 2017 at 7:43 PM

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16:9: Shanghai Mall Marketed With Multi-Sensory Digital Campaign In City’s Subway System

This a multi-sensory pop-up media campaign in the Shanghai subway system, marketing a shopping mall called The MIXC. Put together by JCDecaux, the set-up is a house-like display that blends back-lit graphics with windows that look into flat panel displays, and scent marketing tech. […]

sixteen-nine.net
Fri, Dec 29, 2017 at 9:16 AM

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APN Outdoor enables rugby fan battle with digital signage (DSToday)

APN Outdoor recently deployed several displays at Auckland Airport in Auckland, New Zealand, which allows rugby fans to show their support for their favorite team. By standing in front of the displays with their favorite team's memorabilia, they could change the displays' content to cheer for their team, according to a press release. […]

digitalsignagetoday.com
Thu, Dec 28, 2017 at 4:15 PM

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Top 5 most read articles of 2017 by Digital Signage Today: Porn hack and McDonald’s dominate

5. Hacked digital signage displays porn in Union Station. 4. […]

digitalsignagetoday.com
Thu, Dec 28, 2017 at 4:11 PM

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GEFT and Westfield Legal Fight Over Digital Billboard Heats Up (Billboard Insider)

GEFT commenced construction and city personnel intervened and things got interesting. The city issued a stop work order but apparently didn’t follow its own procedures as to what to include in the order. The order didn’t include the date for compliance, appeal process and enforcement actions for non-compliance. […]

billboardinsider.com
Thu, Dec 28, 2017 at 4:05 PM

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16:9: A Totally Unfiltered, Public Digital Messaging System – What Could Go Wrong???

Photo – realities:united There is much hand-wringing underway in Toronto after a new subway station opened with a $500,000 art installation that let anyone walk up to a kiosk and put up a brief eight-character message on a set of suspended lights. […]

sixteen-nine.net
Thu, Dec 28, 2017 at 9:14 AM

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Ohio’s largest independent OOH ad operator Lind Media acquires 54 Lammers outdoor displays

The acquisition will enhance Lind billboard coverage in northwest Ohio with the addition of prime billboard inventory in the Kenton, Ada, Upper Sandusky and Carey, Ohio markets. Mansfield based Lind Media is Ohio’s largest independent outdoor advertising company with nearly 1,500 billboards in 27 Ohio and Indiana counties. […]

billboardinsider.com
Thu, Dec 28, 2017 at 7:08 AM

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The Five Top Out of Home Stories in 2017 (Billboard Insider)

Scenic lawsuit against digital billboard fails. BroadSign brings down digital signage software patent troll T-Rex. Out of home advertising drives online activity. […]

billboardinsider.com
Wed, Dec 27, 2017 at 6:27 PM

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The role of digital signage in brands’ communication with consumers (Maler)

So, what role can digital signage play in this multi-pronged and multi-faceted approach to communications that we are increasingly seeing on the rise? As consumer’s digital worlds become ever more crowded and cluttered it branded messaged, physical signage offers a tangible, high impact way to drive a visual message home. SEVENTH TIME’S THE CHARM. […]

malerdso.com
Wed, Dec 27, 2017 at 4:17 PM

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