Editors’ Picks

Geopath membership has grown by 10% in 2017; see who the new members are (Billboard Insider)

44 agencies and out-of-home media owners joined Geopath in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the Geopath Insights Suite, the company’s enhanced audience location measurement platform, in 2018. […]

billboardinsider.com
Wed, Jan 3, 2018 at 10:04 AM

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A typical day in the life of OAAA

I’m often asked about the “typical day” at OAAA (there’s no such thing). On any day, OAAA might be lobbying Congress, promoting strengths of the medium, helping members sell and advocate, launching public service, or sharing your achievements with the world. […]

specialreports.oaaa.org
Wed, Jan 3, 2018 at 10:02 AM

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Six Digital Signage Tips That Will Help Your Restaurant Attract and Retain more Customers

Digital signage is an effective way to attract customers to your menu items and provide them with the best possible experience at your restaurant. Here are six content tips to ensure your customers’ journey with your restaurant is a memorable one: A (Delicious) Digital Menu Board Turn your menu boards digital! […]

digitalsignageconnection.com
Wed, Jan 3, 2018 at 7:05 AM

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OOH advertising trends for 2018 (Signkick)

OOH spending will increase. The tech sector will move into out-of-home. OOH and mobile will continue to merge. […]

signkick.co.uk
Tue, Jan 2, 2018 at 5:54 PM

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2017: The Year The Ad Agency Holding Companies Fell To Earth (AdExchanger)

WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little to no growth in 2017. The agency business has been in flux for years, but 2017 offered the “perfect storm” of challenges that caused growth to stutter, said Greg Paull, principal analyst at R3. […]

adexchanger.com
Tue, Jan 2, 2018 at 5:52 PM

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Mayor of London’s Gender-Equality DOOH Campaign (Ocean Outdoor)

Piccadilly Lights led the iconic London landmarks lighting up on New Year’s Eve to support the Mayor of London’s new gender-equality campaign. #BehindEveryGreatCity is a year long initiative to highlight the importance and advancement of gender equality in the city. The Evening Standard has made a short film marking the Mayor’s campaign. […]

oceanoutdoor.com
Tue, Jan 2, 2018 at 5:19 PM

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Digital signage industry outcry: Content creators, please stop … ! (DSConnection)

Digital signage professional have answered the question: If you could put out an industry SOS, how would you fill in the blanks: Content creators of the world, please stop with the _______. The industry really needs more ________. Why? […]

digitalsignageconnection.com
Tue, Jan 2, 2018 at 5:03 PM

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16:9: LG To Show 8K OLED At CES; Samsung Rumored To Show Micro LED TV

Numerous tech blogs are reporting that LG will be showing an 8K OLED display this year at CES. The 88-inch display has a resolution of 7680×4320, which is 33 million+ pixels. “The successful development of the world’s first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED,” says In-Byung Kang, Executive VP and CTO at LG Display. […]

sixteen-nine.net
Tue, Jan 2, 2018 at 1:45 PM

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16:9: Women Of Digital Signage Formed As Industry Networking Group

  One quick look around an industry event is all you need to conclude the digital signage industry is like almost all tech-based industries – lopsidedly male in overall headcounts, and particularly at executive levels. I don’t think the gender seesaw will get balanced in my working lifetime, but it is s  l  o  o  o  o  o  w  l  y changing. […]

sixteen-nine.net
Tue, Jan 2, 2018 at 12:46 PM

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JCDecaux expands national small-format digital OOH network to Hull, with plans for Bristol

JCDecaux’s Edinburgh and London digital OOH network delivers 55% of the weekly viewed impressions in this environment (Route 25). The company is now extending this presence into a third city, with the launch of 10 new double sided free-standing digital 6-sheets in Hull. […]

jcdecaux.co.uk
Tue, Jan 2, 2018 at 7:42 AM

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DSE 2018 Webinar to Present “Enhancing the University Campus Experience with Digital Signage”

Sponsored announcement. The third in the series, to be presented Thursday, January 25 at 2 p.m. EST, will benefit higher education administrators, technologists and communications and marketing professionals responsible for their facilities’ digital communications network. […]

digitalsignageconnection.com
Tue, Jan 2, 2018 at 7:10 AM

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Are You Making These 4 Common Digital Signage Content Mistakes? (RiseVision)

You’ve invested a lot of time and work into your digital signage, so why are people just walking by it and not giving it a second look? Below are four common mistakes users make when they create their presentation. The War and Peace Digital Display. […]

risevision.com
Tue, Jan 2, 2018 at 5:14 AM

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Updated Digital Signage Expo and Conference schedule March 27-30, 2018, Las Vegas

Tuesday 3/27. 7:30 AM - 1:00 PM: Digital Signage Guided Installation Tour. 9:00 AM - 5:00 PM: Digital Signage Certified Expert Program. […]

Mon, Jan 1, 2018 at 8:15 PM

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Digital Signage Case Studies of 2017 by DSConnection

Digital Signage Strategy Transforms Lounge for Season Ticket Holders and VIPs. El Palacio de Hierro Substitutes Digital Signage for Stained Glass. Chicago’s Navy Pier Celebrates 100 Years with Totem Kiosks and “Centennial Vision” Redevelopment Project. […]

digitalsignageconnection.com
Mon, Jan 1, 2018 at 8:09 PM

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IHS Digital Signage Industry Tracker Now Available to DSF Members (DSFederation)

IHS and the Digital Signage Federation have partnered to offer DSF Members exclusive access to IHS’s Digital Signage Industry Tracker Executive Summary report each quarter. For nearly 50 years, IHS has assisted customers harness the power of information to improve their business results. […]

digitalsignagefederation.org
Mon, Jan 1, 2018 at 8:03 PM

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