Editors’ Picks

Should DOOH advertising remain a mass medium or be hyper-targeted? (DSConnection)

This week’s question is answered by members of the DSE Advisory Board Read the Answer by Lyle Bunn: “It is so far just too creepy to be singled out in a crowd by highly targeted and personalized public view messaging. So the strength of dynamic location-based messaging will continue to be in its lifestyle messaging to demographic targets. […]

digitalsignageconnection.com
Mon, Jan 8, 2018 at 5:16 PM

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16:9: Intel’s Newest NUC Can Drive Six Digital Signage Displays At Once

Photo source: Liliputing Intel is showing off a new, very powerful version of its NUC mini-PCs, which have been widely used by some digital signage network operators, software vendors and systems integrators. […]

sixteen-nine.net
Mon, Jan 8, 2018 at 1:44 PM

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18:9: Digital Signage Awards Entries Now Shortlisted, Winners to Be Announced Feb. 7 at ISE

The judges for the Digital Signage Awards have put in their assessments and short lists have been developed across the various categories. The winners will be announced and awards handed out on February 7 at Integrated Systems Europe, as part of the trade show’s Digital Signage Summit. […]

sixteen-nine.net
Mon, Jan 8, 2018 at 9:13 AM

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16:9: Samsung Now Marketing Micro LED Technology; Jumbo 146-Inch TV Showing At CES

Samsung confirmed rumors today and announced a massive, modular MicroLED TV called The Wall. The easiest way to think of it is a fine pitch LED wall for the consumer market. The announced configuration for CES this week is 146-inches diagonal, but it is positioned as something that can be made bigger, smaller or a different shape, by adding or removing modules. […]

sixteen-nine.net
Mon, Jan 8, 2018 at 8:56 AM

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Smirnoff’s DOOH campaign on the Piccadilly Lights (Pioneering OOH; with video)

Smirnoff celebrated inclusivity in nightlife culture for the next chapter of their “We’re Open” campaign on the Piccadilly Lights, over the festive period. […]

pioneeringooh.com
Mon, Jan 8, 2018 at 8:11 AM

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How to make an effective billboard ad: “creative brief” can’t replace a human (Billboard Insider)

When we forward a form to the client to fill out, we’re not practicing what we preach in OOH; Less is more. Keep it simple. Instead, we’re giving clients free reign to write everything and anything which usually turns into too much information. […]

billboardinsider.com
Mon, Jan 8, 2018 at 7:29 AM

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Orlando Sentinel: Orlando may allow old billboards to be swapped for digital ones

The City Council is slated to approve what it’s calling the Digital Billboard Exchange Program on Monday, through which companies could erect changing digital billboards in exchange for tearing down single-subject signs along major arteries. “The idea is that we’re reducing sign clutter overall in the city by concentrating where it makes sense,” said Chief Planner Jason Burton. […]

orlandosentinel.com
Mon, Jan 8, 2018 at 7:26 AM

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2018 will be a defining year for OOH ad industry (Campaign)

Brave, bold ideas, innovative use of technology and cutting-edge creative collaboration will be the driving forces behind the best in OOH advertising in 2018. Creativity, accountability and flexibility: these are the things that define brilliant outdoor advertising and will shape the future of a vibrant out-of-home industry over the coming year. We can already see it. […]

campaignlive.co.uk
Sun, Jan 7, 2018 at 7:08 PM

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DOOH tech provider BroadSign is capitalizing on the growth of Indian OOH market (Media4growth)

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that out-of-home media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital. […]

media4growth.com
Sun, Jan 7, 2018 at 7:07 PM

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AR and Digital Signage Among 5 Beauty Retail Tech Trends to Watch Out for in 2018 (SignStix)

1. Augmented Reality. 2. […]

signstix.com
Sun, Jan 7, 2018 at 6:42 PM

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Asahi Shimbun: Japan start-up develops LED panel that bends like a curtain

A Japanese start-up company says it has developed the technology to produce bendable light-emitting diode (LED) screens, a development that could revolutionize the way information is presented. PI-Crystal Inc., an entrepreneurial spinoff from the University of Tokyo, said Dec. 8 that the LED panel it developed can bend freely like a curtain. […]

Sun, Jan 7, 2018 at 3:06 AM

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Geopath OOH market spotlight: Seattle DMA (Billboard Insider)

Seattle is the birthplace of Starbucks, the world largest coffee chain. Seattle’s Pier 52 is the busiest ferry terminal in the United States. This week’s Geopath Market Spotlight focuses on the Seattle DMA. […]

billboardinsider.com
Sun, Jan 7, 2018 at 2:29 AM

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Legal lesson: Don’t start building billboards until you have your permit in hand (Billboard Insider)

That’s the lesson of Image Media v City of Chicago. Chicago used to have an unusual regulatory process for approving large billboards. […]

billboardinsider.com
Sun, Jan 7, 2018 at 2:23 AM

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How digital signage enhances transit passenger experience (Mass Transit Mag)

Imagine riding your bus or train to work. You’re a bit bored and a little distracted as you need to keep checking your watch and listening for the station announcements to be sure you don’t miss your stop. Looking around you see a paper advertisement promoting a recently renovated auto museum. […]

masstransitmag.com
Sat, Jan 6, 2018 at 2:07 AM

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How to increase in-store engagement with digital signage (Infographic by SignStix)

From dynamic video walls to engaging shelf-edge displays, retailers are using digital signage to increase brand awareness and maximize in-store sales. […]

signstix.com
Fri, Jan 5, 2018 at 7:56 AM

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