Leading into the 2017 OAAA\Geopath National Convention + Expo, set to take place next week in New Orleans, LA, I had the opportunity to chat with some tech power players about how and why they are involved with OOH. These experts will be featured in the Tech Talks series during the convention. […]
Quividi Adds Strategic Hire to Accelerate Market Growth and Expand Global Footprint Quividi, the global leader in DOOH Audience and Attention Analytics, has added a well-known DOOH technology veteran Daniel Parisien to its leadership team as Chief Strategy Officer. Daniel will oversee Quividi’s strategy and business development globally. […]
Australia’s out-of-home (OOH) industry has reported a net media revenue of $60.8 million for the month of April – an increase of 10.8 per cent for the same month last year – according to the latest figures from the Outdoor Media Association. Digital OOH net media revenue made up 44.1 per cent of total net media revenue – up from 36.6 per cent from April 2016. […]
Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). […]
So far, this year’s RBTE and RDSE has impressed me with some of the best digital signage technologies I have seen in a few years of attending trade shows, many having a powerful element of interactivity. Along with many others at Olympia, I found myself captivated by a 3D holographic system producing projections which I can foresee gaining uptake in say, car showrooms. […]
Jan needs to look at the data. Radio is in decline, but not outdoor. Outdoor has been a GDP business for the last five years with 3.4%/year growth versus 3.6% growth for the US GDP. […]
Many retailers still don't realize the value of IoT and may harbor a skewered view of cost and deployment, said Steve Hornyak, CEO of Trax Americas. "Many retailers see IoT and AI as providing additional 'deeper' information but the reality is they are already drowning in data and do not need more," Hornyak told Retail Customer Experience in an email interview. […]
Having a bunch of screens can be expensive and might seem like an over-the-top investment, but it doesn't have to be. The race for improved, low-cost computing is bringing down the possible outlay for running one or several computers in a kiosk mode. The following are some situations where a kiosk mode may make sense, and some possible tech offerings for putting them into practice. […]
The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Daniel Parisien Parisien will oversee Quividi’s strategy and business development globally and be the chief evangelist for the organization, reporting directly to CEO Ke-Quang Nguyen-Phuc. […]
“The growing use of Power over Ethernet (PoE) devices in the future for digital signage solutions is going to be very well received, but not without some challenges. There are clearly going to be noticeable advantages when it comes to the cost of integration. […]
The new study by Nielsen found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print. The survey shows that online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. […]
VMO Programmatic is available to brands in retail environments on VMO Shop and a one-to-one basis on VMO On-the-go. It is also available in New Zealand on VMO Work and will be rolled out across Australia’s largest health club network, VMO Active, later this year. […]
APN Outdoor has joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor. The study paired ethnography, observing real people in their real world, with neuroscience, studying the brain's reaction to stimulus, to compare and identify the key differences between static and moving advertising. […]
McDonald's and Wendy's grabbed the industry's attention this year in announcing plans to introduce self-order kiosks. Wendy's plans to have kiosks in 1,000 locations this year, while McDonald's will have them in all stores after testing kiosks in 500 restaurants. A special report, sponsored by Frank Mayer And Associates Inc., explores the state of self-serve kiosk deployments by restaurants. […]
In my last post, I discussed the most common types of interactive touchscreens, and I will expand on that here. Besides the overlay technologies for touchscreens, there are several types of touch options including: Single-point, Dual-point, and Multi-point It is important to understand the differences when using these various, interactive-touch type options. […]
