How OOH and tourism industry work together (Exterion Media)
According to Exterion Media UK’s award-winning consumer panel, work.shop.play., a quarter of Londoners said advertising on public transport prompts them to start thinking about a holiday, more so than advertising seen on TV and in magazines. According to work.shop.play, in 2016, 56% of UK urbanites’ spending priorities were taking a short break away, while 55% were taking a long break abroad. […]
Wed, Jun 28, 2017 at 7:39 AM