Editors’ Picks

How Clear Channel Outdoor tackles programmatic OOH ad sales (Billboard Insider)

We conducted market research to better understand the needs of our existing OOH buyers, as well as prospective programmatic buyers, and conceptualize a solution that delivered on their collective needs. That pointed us to a biddable, marketplace solution for our digital roadside & airport inventory that can be tapped into by cross-channel DSPs. […]

billboardinsider.com
Mon, Feb 26, 2018 at 11:20 PM

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UK’s out-of-home advertising grows 4.3% in Q4 2017 (Outsmart)

Digital accounts for 50% of total revenue in Q4 for the first time Out of Home ad revenue reported for the quarter October to December 2017 saw the total market grow by 4.3% from £318 million in Q4 2016 to £332 million in Q4 2017. The strong Q4 contributed towards annual Out of Home revenue of £1,144 million, up 1.5% from 2016. […]

outsmart.org.uk
Mon, Feb 26, 2018 at 7:46 PM

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Geopath to release new billboard audience measurement platform (Billboard Insider)

March 15 – There will be a controlled release of beta software to point people at each Geopath member organization. The software and attendant data are for testing only and are not meant for commercial transactions at initial release. The Geopath Insights Suite will incorporate new data sets including enhanced circulation and place of residence data drawn from mobile and connected car data. […]

billboardinsider.com
Mon, Feb 26, 2018 at 6:49 PM

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Borussia Dortmund football club set to trial virtual OOH advertising (Sports Pro Media)

Virtual billboards around the pitch show relevant advertising depending on who watches the game on TV. Supponor’s DBRLive technology has already been rolled out in Spain’s La Liga and Serie A in Italy. […]

sportspromedia.com
Mon, Feb 26, 2018 at 8:32 AM

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The Drum: Marketers discuss the failings of adtech, trust, brand safety and ‘taking a stand’

First it was Marc Pritchard from Procter & Gamble, and more recently Unilever’s Keith Weed – calling out the failings of the adtech industry. From brands pulling away from YouTube amidst radicalism and fake news scandals to the spurious collection of data on children despite online regulations – this new era of technology needs new ethics. […]

thedrum.com
Mon, Feb 26, 2018 at 7:51 AM

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How buses could drive an advertising revolution (SMMT)

Buses are the stalwarts of the out-of-home advertising industry. They carry large amounts of passengers into busy areas, so if you want to get your message across to as many people as possible – including those already on the high street with money in their pockets – they’re a safe bet. […]

smmt.co.uk
Sun, Feb 25, 2018 at 8:01 PM

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oOh!media uses DSPark’s mobile roaming data to target Chinese tourists

Chinese travellers love nothing more than exploring local suburban shopping centres when visiting Australia, according to an in-depth analysis of mobile roaming data by DSpark and oOh!media. […]

oohmedia.com.au
Sun, Feb 25, 2018 at 8:00 PM

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Billboard Alerts tool helps OOH media owners sell billboards to businesses down the road (Billboard Insider)

The web-based platform notifies businesses relevant to your available billboards via a customized direct mailer, letting your salespeople spend less time cold calling and more time focusing on deals. The cost for the service is $1.50-1.80 per mailer (less for IBOUSA associates/affiliates), which includes printing, postage and shipping. Insider talked with Evan Metrock about the product. […]

billboardinsider.com
Sun, Feb 25, 2018 at 6:52 PM

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Outfront Media’s billboard hijacked in Louisville with “Kill the NRA” message (OOHToday)

Outdoor Advertising Victim of Artistic Vandals. ‘Kill the NRA’. That was the message earlier this week on one of Outfront Media’s billboards on Interstate 65, in Louisville, Kentucky. […]

oohtoday.com
Sun, Feb 25, 2018 at 6:32 PM

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16:9: DSE 2018 Booth Preview Time

For the last couple of years, at least, Sixteen:Nine has allowed exhibitors at Digital Signage Expo to provide previews of what people will see at their stands at the trade show. I have slightly tweaked the form and it is ready to go for 2018. […]

sixteen-nine.net
Sat, Feb 24, 2018 at 1:20 PM

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16:9: Sweden’s Smartsign Touts 20% Growth In 2017, And Reach All The Way To Down Under

The Swedish CMS software firm Smartsign has pushed out interesting numbers about its efforts to broaden the customer base – noting that three years ago 90% of business came from home, and now 50% comes from outside Sweden. “We are especially happy about this, and are gaining more and more shares of the markets. […]

sixteen-nine.net
Fri, Feb 23, 2018 at 8:35 AM

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Gentleman’s plan to make Canberra’s billboard rules clear (City News)

WITH overly complex regulatory settings for billboards and outdoor advertising signage, the ACT government is tabling a review into billboards, according to Minister for Planning and Land Management Mick Gentleman. Mr Gentleman says the review will be focused on regulatory inconsistencies and working out a clear way forward. […]

citynews.com.au
Fri, Feb 23, 2018 at 1:24 AM

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16:9: What Are The Largest Digital Signage Networks, Globally?

What are the largest digital signage networks in the world? I got that question the other day, and I did not have a particularly solid, well-informed answer. A decade ago, the big networks might have had 10,000 end-points and were run by entities like lottery corporations. […]

sixteen-nine.net
Thu, Feb 22, 2018 at 11:58 PM

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How to Target Millennials With Billboard Advertising (Marketing Profs)

Out-of-home (OOH) advertising is particularly effective at engaging Millennials, for example, especially when brands take the time to fully understand this medium and get their execution just right. […]

marketingprofs.com
Thu, Feb 22, 2018 at 11:57 PM

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Tips for integrators on how to sell modern digital signage solutions (Commercial Integrator)

The tools are familiar – displays, media players and software – but how these tools are utilized to create unique, engaging experiences is changing the face of digital signage. At the Digital Signage Expo (DSE 2018), I’ll be speaking about this “experience-maker” movement, offering my own in-the-trenches perspective about the opportunity that lies ahead for our industry. […]

commercialintegrator.com
Thu, Feb 22, 2018 at 11:55 PM

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