Thursday, February 6, 2025

Editors’ Picks

Friday, March 16, 2018 Fri, Mar 16, 2018

Thursday, March 15, 2018 Thu, Mar 15, 2018

Ad Age: Ghost people: consumers sunk into smartphones are not where you think

A note of caution to OOH ad operators [Ed]: The ironic thing about the nearly pinpoint accuracy with which we can locate people as they use their mobile devices is that their physical whereabouts have less and less to do with where they actually are. We have the technology to figure out, for instance, that a given person is in a specific store—in some cases right down to the department he's in. […]

adage.com
Thu, Mar 15, 2018 at 3:53 PM

The spinoff of Clear Channel Outdoor “is not a part of the iHeart Media Chapter 11 proceedings” (Billboard)

iHeartMedia and some of its subsidiaries filed for Chapter 11 protection last night after reaching a pre-packaged agreement with its principle creditors that will apparently see the company cut its debt in half to $10 billion after a debt-to-equity swap with some debt holders; and the spinoff of Clear Channel Outdoor Holdings, which is not a part of the Chapter 11 proceedings. […]

billboard.com
Thu, Mar 15, 2018 at 3:46 PM

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