Friday, March 29, 2024

Editors’ Picks

Wednesday, June 21, 2017 Wed, Jun 21, 2017

OOH ad operator Lamar acquires another airport ad agency (Business Report)

Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey Airport Services, a boutique advertising agency that specializes in airport advertising displays. The acquisition, which will close July 1, will nearly double the number of airports in which Lamar is doing business. […]

businessreport.com
Wed, Jun 21, 2017 at 5:13 PM

The challenge of reaching young travellers: tourism and OOH (JCDecaux)

The OOH audience is in an active mindset, open to visual stimulation and brand interaction. OOH offers the unique opportunity for brands to have a physical presence during the everyday journey of urban consumers. And with innovative, outside-the-box campaigns Tourism advertisers can leave a lasting impression by beginning the consumer experience before the departure. […]

jcdecaux.com
Wed, Jun 21, 2017 at 5:48 AM

Tuesday, June 20, 2017 Tue, Jun 20, 2017

Vauxhall Motors launch new Insignia Grand Sport using real-time traffic data to reach motorists with digital (Pioneering OOH)

Posterscope and Carat have launched a dynamic, digital OOH campaign for Vauxhall Motors as part of a nationwide campaign to launch the company’s new flagship vehicle, the new Vauxhall Insignia Grand Sport. The campaign launches this week and uses real-time traffic data to deliver contextual ads to motorists stuck in traffic jams. […]

pioneeringooh.com
Tue, Jun 20, 2017 at 6:56 PM

AdSemble CEO: DOOH programmatic is a big trend but many hurdles remain (Martech Series)

We have forged the industry’s first-ever and now patent pending Digital Billboard Performance Report analytics that takes into account how many impressions each billboard is yielding alongside with factoring in for overages in “flips” or “plays,” based on whether or not a loop was sold out the week your ad was displayed across every location, regardless of billboard operator. […]


Tue, Jun 20, 2017 at 6:17 PM

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