Outdoor advertising giant, JCDecaux launched a media planning tool, ORBIT, in Australia in 2015, which allows the company to bring together data including consumer category behaviour, lifestyle and media habits, household expenditure and demographic profiling at the local-area level. […]
Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement tenant leases. "Strategically located commercial properties both big and small can be prime contenders for digital billboards," says John Church, national director commercial with Bayleys. […]
In just four years, JCDecaux has established itself as the number one outdoor advertising company in Brazil, primarily in street furniture. The partnership with Vivo will provide more than 6,900 sites in the heart of the country's biggest cities, including São Paulo, Rio de Janeiro, Brasilia, Belo Horizonte and Salvador. […]
OOH, traditionally, has assumed the role of being a reminder medium, and therefore sits low on the advertiser’s priority chain. But that was the case until OOH was a static medium, with one essential message being presented to the public for a pre-defined (usually long) period of time. Things changed when various ways to execute OOH, including digital inventory, were explored. […]
Cook sees new media, particularly mobile, as complementary to established channels like outdoor advertising. “Digital has been a positive change, having built scale we’re now seeing the connection with all location based media. Now you’re seeing original, classic out-of-home media working with the new upstart, mobile,” he laughs. […]
In comparison with industry sectors such as automotive or healthcare who are utilising emerging technology to truly transform their sectors, the marketing industry starts to look like a bit of a laggard. Put up against driverless cars or breakthroughs in cancer research, targeted content, chatbots and branded VR product experiences all start to look hugely underwhelming. […]
Around half our respondents thought that their turnover would increase by more than 5% over the next 12 months. […]
Sales staff from outdoor companies visit media agencies more often, are happier in their jobs and more service orientated than any other medium, a survey of agency staff has suggested. The outdoor industry also fared well for being seen as proactive, with 32% saying they were most proactive. Just 6% nominated newspapers as most proactive, with cinema on 7%. […]
The proliferation of interconnected devices and high-speed internet, combined with the price of slimline screens plummeting to scaleable affordability, has seen the market share of out-of-home advertising totally boom in the last decade or so. The rise has been both rapid and transformational for the industry. […]
The Digital Outdoor category has been a bit of a mess since it was added to the festival in 2009. Since then, campaigns we’ve produced have won a total of 12 Cannes Lions. Only three of them were awarded in outdoor and only one of those was specifically for Digital Outdoor – our area of craft/labour/love. […]
Shiny object chasing – it’s impossible to try every new technology available, and the grass can always look greener when you hear about the latest and greatest new tech. Getting in too early – this can sometimes be costly and dangerous. […]
Interactive advertising is coming to rest rooms around Australia’s airports as Melbourne based Powder Room Interactive Media rolls out touchscreen interactive vending machines allowing consumers to “chat” with brands and buy or sample their products. […]
A stock index consisting of Lamar, Outfront and Clear Channel Outdoor declined by 4.2% during the second quarter of 2017 while the Standard and Poors 500 was up 2.7% for the quarter. […]
Growth in the sector has recently been driven by digitisation. Digital revenues in Australian outdoor advertising increased rapidly to 40% of sector revenues in 2016 from just 8% in 2012. The current market generated $790m in net revenue in 2016. […]
The introduction of digital out-of-home (DOOH) and explosion of the access to smart phones has opened up a world of opportunity for creative execution and seamless integration with social media campaigns, as well as real-time audience engagement. […]
