Editors’ Picks

16:9: Grocery Digital OOH Network Has 1,000-Plus Screens Up At Checkouts, With Plans For As Many As 25,000

Denver-based Ping HD has done a potentially lucrative deal to be the CMS under the hood for an ambitious digital OOH network going into U.S. supermarkets – primarily at the checkout lanes. Adcorp Media Group is putting 10 to 12 32-inch Samsung System on Chip (SoC) displays in stores, with roughly 100 already up and plans to do as many as 2,500. […]

sixteen-nine.net
Mon, Mar 26, 2018 at 7:07 AM

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DSMX becomes Latin American affiliate of the Digital Signage Federation (DSFederation)

DSMX is now an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica, or DS Latin America. “The DSF is very excited to announce our new partnership with DS Latin America” said DSF Chairman Richard Ventura, Vice President of Strategy for Strategy of NEC Display Solutions of America. […]

digitalsignagefederation.org
Sun, Mar 25, 2018 at 8:58 PM

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16:9: Looking At LED At DSE 2018? Here’s Your Total Guide …

There’s a lot to see at Digital Signage Expo this year, and there will be a lot of attention paid to the display manufacturers showing fine pitch LED tech. There’s a lot going on in that sector, and weighing selection options on price and how they look is not the path to an informed decision. You need to know about things like LED chip bins, packaging, controllers and on and on. […]

sixteen-nine.net
Sun, Mar 25, 2018 at 8:57 PM

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Reuters: JCDecaux open to bidding for U.S. peers but nothing planned: CEO

French outdoor advertising company JCDecaux (JCDX.PA) could consider bidding to take over U.S. competitors Clear Channel (CCO.N) or Outfront Media (OUT.N) but nothing is planned in the short term, its chief executive said on Saturday. […]

reuters.com
Sun, Mar 25, 2018 at 8:32 PM

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AdWeek: 7 Ways to Ensure Your Out-of-Home Media Is Hooking the Consumer’s Attention

The way to get consumers to stop what they’re doing and pay attention to you is a lot simpler than you think. If that is your goal, out-of-home (OOH) media is one of the most impactful mediums to do so. However, like most mediums, the ability to tell a story matters more than anything, with one crucial twist: an added dash of stimulant (in the way of incentives) thrown in. […]

adweek.com
Fri, Mar 23, 2018 at 4:14 PM

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iHeartMedia bankruptcy means a stop to raiding Clear Channel Outdoor for capital (Seeking Alpha)

iHeartMedia has used Clear Channel Outdoors, which it controls, as its own personal piggybank for years. The company's bankruptcy likely means little recovery on the $1,051mm promissory note, but it at least puts a stop to raiding of the company for capital. Clear Channel Outdoors is a great cash-generating business with high margins, but iHeartMedia has allowed the leverage to get out of control. […]

seekingalpha.com
Fri, Mar 23, 2018 at 4:05 PM

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Data proliferation is a challenge for OOH advertising companies (OOHToday)

By themselves, billboards (both traditional and digital), bench signs, and other OOH mediums cannot record or provide any meaningful consumer data to advertisers. This significantly impacts an OOH owner’s ability to gain new clients and increase ad spends. Nevertheless, billboards and signage are still very effective when it comes to visibility, reach, and impressions. […]

oohtoday.com
Fri, Mar 23, 2018 at 4:00 PM

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3 reasons why customers ignore your digital signage (DSToday)

If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display. So, why do customers turn up their noses at your digital signage? Well it all boils down to relevance, uninspiring content and lack of engagement. […]

digitalsignagetoday.com
Fri, Mar 23, 2018 at 3:51 PM

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16:9: Report From ISA: Little Sign Of Digital Signage At Sign Industry’s Big Show, But Hints Of An Uptick

Guest Post: Jim Nista, Insteo Sign Expo, the International Sign Association’s (ISA) big annual trade show, is underway in Orlando. The ISA show focuses on the print and outdoor sign industry, with large format printers, CNC machines, light pole flags, architectural signage, and large outdoor LED. There’s even a section for bucket trucks for outdoor signage install. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 3:35 PM

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All Systems Go For Tuesday’s 16:9 Mixer – Here’s What You Need To Know

Back at the live bait shop after seven weeks of intensive travel, and I am now packing and prepping for leaving Sunday for Las Vegas and DSE next week. A quick look at the EventBrite page says there are 396 registrants for the mixer – between sign-ups and sponsor invites – and I have added more based on personal invites and responses to particularly talented grovelling. […]

sixteen-nine.net
Fri, Mar 23, 2018 at 11:27 AM

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What Will Marketing Be In 2025? (Business World)

Brand building and customer retention are acquiring a whole new meaning. Yet almost all are underprepared for not only the technology upheaval-taking place but also the very pattern of 21st Century life. […]

businessworld.in
Fri, Mar 23, 2018 at 7:48 AM

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In China, lowly vending machines are transforming into smart storefronts (Digital Trends)

Forget newspapers and pop. In China, vending machines are full-service convenience stores. “Before, customer demand was simple: they just wanted water, cola,” said Larry Song, a sales manager at the Thintop Technology Company, a Shenzhen-based manufacturer of vending machines, digital signage, and other commercial products. […]

digitaltrends.com
Fri, Mar 23, 2018 at 5:46 AM

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MediaPost: VisitBritain Launches First Dynamic OOH U.S. Campaign

With California and New York generating almost a quarter of all visits from the U.S. to the UK, VisitBritain is launching the tourism board's first dynamic out-of-home campaign created using the group's in-house agency in San Francisco and New York City. VisitBritain’s own creative shop, Oliver, supported the planning, design, production and delivery of the campaign. […]

mediapost.com
Fri, Mar 23, 2018 at 1:28 AM

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The Epic Creative Digital Signage Hustle at DSE 2018 (AV Life)

The Digital Signage Expo is next week and the anticipation flows through this show as the guests bring their “A game” to talk about their company, solutions and what the DSE is all about. Stephanie Gutnik, newly elected to the Digital Signage Federation Board of Directors also gives an overview of being on the Board (Brian McClimans is the DSF Treasurer). […]

theavlife.blubrry.net
Fri, Mar 23, 2018 at 1:21 AM

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Rich Ventura: The Digital Signage Federation has no plans of slowing down (DSFederation)

In 2017, we unveiled a new brand logo & website and announced the formation of the Global DOOH Council. The Council was created with the explicit purpose of developing resources for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands. During the past year, we also hosted regional meetings throughout the U.S. […]

digitalsignagefederation.org
Fri, Mar 23, 2018 at 12:21 AM

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