The report helps advertisers better understand young urban audiences, as well as the opportunities that exist to target them via digital, mobile, social, event, print, and out-of-home media advertising when they are out and about. […]
The Summit, to be held at the Roosevelt Hotel, will bring together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, data firms and others from the full spectrum of multi-screen advertising. […]
The project is a collaboration between the UK carrier BT and Sidewalk Labs’ Intersection, a startup backed by Google and Alphabet. It’s supported by Primesight, an outdoor advertising company, that will place digital ads in the kiosks, as well as other non-digital ads in other kiosks. All three companies will share the ad revenues. […]
Digital displays can quickly disseminate critical information in times of crisis, add an extra set of eyes where they are needed most, and direct the public away from danger. Industries across the professional spectrum provide an invaluable level of protection to their employees and the communities they serve when some form of digital signage for security is in place. […]
There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. At the recent trade show, I saw first-hand the growing demand for these automated ordering solutions. And as digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage. […]
PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. […]
In my experience, an aggressive combination of social media, email marketing and digital out-of-home (DOOH) advertising is a powerful and effective marketing mix for small businesses. IT STARTS WITH SOCIAL Social media marketing is, for the most part, completely free. […]
1.2 billion Facebook users will soon start seeing ads appearing in their Messenger home screens. What are the implications for out-of-home advertising and location-based mobile advertising? Location-based mobile advertising has the opportunity to target people like never before. […]
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Multi-sensory campaigns are a unique OOH offering that transforms ads into an immersive brand experience. By adding sound accompaniment to a visual, advertisers grab attention and add extra impact to their message delivery and brand building. And here we shall begin our Senses Series! […]
The company says it’s pitching the app to consumers, but also wants it to act as advertising for its technology (a billboard, if you will) that it hopes to sell to third parties. Mitra suggests the tech could be incorporated by banks for authentication purposes, or by apps for conferences and events, with attendees able to scan each other’s faces to find out who they are and what they do. […]
STRATACACHE has launched a turnkey field support service that, intriguingly, will work on jobs regardless of whether the network is running on a STRATACACHE product. The Smart Service Team, says a press release, is multi-functional. […]
There are currently 12 pilot locations in the U.S., Canada and the U.K.: Tamarac, FL Orlando, FL (2 locations) Winter Park, FL Chula Vista, CA Knoxville, TN Palmview, TX Hillsboro, OR Vancouver, WA Beauport, QC Granby, QC Manchester, U.K. What exactly are the changes in store for customers? 7 ways Subway says it’s transforming the restaurant experience. […]
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Overlaying impactful imagery with robust contextual signals like location, time of day and even the weather delivers highly customised creative that people will engage with. […]
