Useful Chart: Mobile/Digital and OOH are the only formats projected to grow (Twitter)
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digitalsignagepulse.com
Fri, May 11, 2018 at 7:10 AM
Fri, May 11, 2018 at 7:10 AM
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On April 20, 2018 I attended the ceremony for recipients of the FBI’s 2017 Distinguished Community Leaders Award at FBI headquarters in Washington D.C., where Clear Channel Outdoor (CCO) was among a select few recognized by FBI Director Chris Wray for exemplary public service. […]
As the veterinary industry continues to experience exponential growth, competition among practices has skyrocketed. To gain new clients — and keep existing ones — practices need to understand that consumers are looking not only for quality health care for their pets but also a quality experience for themselves. And that race for quality starts in your waiting room. […]
Digital out-of-home (DOOH) advertising is one of the hottest trends in marketing. DOOH refers to digital media that appears in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in businesses like malls and healthcare providers. […]
The top 20 brands employing Out of Home advertising in 2017 were McDonalds, Apple, Geico, American Express, Google, Amazon, Coca-Cola, HBO, Verizon, Chevrolet, Netflix, Warner Bros Pictures, Sprint, State Farm, AT&T, Metro PCS, Samsung, Disney, Toyota, and Comcast. […]
62 per cent of retailers believe that high levels of accuracy is an important trait to have in location data, with 57 per cent wanting this accuracy to lie between one and five metres, but these levels of accuracy are very rarely the case. […]
You will need to validate expenditures as it relates to Return on Investment (ROI) and Return on Objective (ROO). To determine ROI and ROO, you must define the function of your digital signage. […]
The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. The agency is now requiring these restaurants to display key nutritional information on their menus, such as calories, sodium and fat content. […]
Seventy-three percent of consumers now allow apps to access their location, providing insight into real-world consumer behavior. When aggregated and anonymized, this location data reveals valuable insights about where people go and what they do there, helping billboard companies and the brands using them understand neighborhood traffic patterns. […]
We think other media firms may get into OOH because their existing sales force can handle sales. We got a call from a legacy broadcaster two weeks ago which said we want to enter out of home. – Peter J Solomon investment banker Mark Boidman on interest in out of home by non-out of home firms. […]
Guest Post: Joe Rabah, RMG Networks Imagine that as you enter an airport, there is a personalized message welcoming you, and then further tailored messaging accompanies you throughout your shop, bar and restaurant visits. Then it finally directs you to your departure gate, where you arrive fully informed and having enjoyed a variety of targeted promotions along the way. […]
As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. […]
To put context on the curious crossroads at which the U.S. television industry finds itself in 2018 it is useful to recall the protracted HDTV transition from 1985–2005. In the 1980s, HDTV represented a very significant advance in television image sharpness and it greatly challenged the related video production technologies (primarily analog-based) of that time—imaging, recording, and display. […]
The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive pitch. There was no incumbent AOR, as the Washington, DC-based trade group has worked with a number of agencies to develop individual campaigns. Publicis New York will be responsible for promoting the usage of OOH media to the U.S. […]
The World of Linear TV and Radio Advertising Will Be Over. Mobile / digital and OOH are the only formats projected to grow in next five years. Television: No more “appointment programming” due to Netflix and other OTT options. […]