Out-of-home has become a really powerful canvas for us … obviously, we return to it because it’s working for us. [It] allows you to create a moment. [Secondly,] when smartphones came along, the first thought was: How do we advertise on mobile? […]
Inclusive design thinking, which is a holistic way of thinking about ‘everything’ will impact our western way of thinking about design in 2018 because we are being challenged by a new breed of young designers who are focused on disruption as an art form. To be able to challenge the status quo leveraging design is going to be much more prominent in the coming years. […]
UK-based Futuresource Consulting has pushed out new research focused on the corporate market and looking at the rise of technology such as digital meeting room signs. […]
A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests. […]
This time it’s Unbound, a sexual wellness company that makes sex toys and accessories, whose ads the MTA has deemed unfit for public consumption. The MTA’s ad review process is overseen by a third party, an outdoor advertising company called Outfront Media. […]
Revenues were approximately $4.1 million for the three-month period ended March 31, 2018, $2.3 million lower than first quarter 2017. […]
A whole bunch of startups have through the years, tried to crack the restaurant and bar business with a digital out of home advertising model that saw them put in screens and media players, hoping to claw back the costs, and more, through advertising. And a whole bunch of them – most of them, in fact, have failed. Advertising is hard. […]
Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson. Here is a summary of each CEO’s comments. […]
Luxury fashion house Stella McCartney turned to digital visual merchandising for its Spring Summer 2018 window displays; installing unique video walls in 11 flagship stores across Europe, the US and Asia. […]
Younger audiences watch considerably less TV than the rest of the adult population and spend more time out and about, making DOOH an important channel for targeting this elusive and tech-savvy audience. […]
A few years back digital signs could only provide very basic functions — they could play simple videos or PowerPoint slide shows. Technology, driven by Intel, now enables so much more. We can now engage the customer in interactivity driven by rich media and on multiple screens operating in conjunction with each other. […]
Before organizations dedicate funds to the design, rollout and maintenance of digital signage networks, it is very important for them to understand how to accurately measure their return on investment (ROI). […]
Chatbots are growing increasingly common online, but a pair of companies have teamed up to take that experience to digital displays at retail shelves. A Lyon, France start-up called Botescope has worked with the Raspberry Pi-centric CMS firm Screenly to develop a solution that pairs and controls screens with mobile devices through conversational “smart agents. […]
Time is a precious commodity for caregivers, so any healthcare collaboration technology introduced to hospitals and clinics will likely get a warmer welcome, and have broader use, if the training to use those digital tools is minimal and getting started is fast and easy. […]
Outdoor Advertising is the oldest advertising medium. It’s been around for this long because of the perfect marriage of simplicity and effectiveness. It was easy to install and required no electronic or mechanical parts, yet it would have the most visual impact on account of its size and placement in the real world. […]