While airports have not typically been seen as stand-alone destinations in their own right, the simplification of their purpose need not relegate them to serving exclusively as character-free gateways for passengers travelling from point A to point B. […]
Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. […]
This May the FDA’s long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. This legislation is far-reaching, requiring restaurant chains with 20 or more locations to display nutritional information on their menus to help customers make healthful, informed choices. […]
Paul Gable started a small-time sign-painting operation as a teenager in his parents’ Pasadena backyard in 1980, and has since built it into a national firm that provides digital signage to Disney, Under Armour and Universal Studios. […]
1. Unfragmented OOH: A Growing attentive audience. Time spent outside the home is increasing. […]
Gordon Borrell, of Borrell Associates, surveyed 1,039 OOH Buyers. Retail leads the way followed by Arts and Entertainment. Surprisingly ‘Restaurants, Food & Beverage’ run a distant 7th place at 11% below retail. […]
Some bad ideas simply refuse to go away. California wants to get into the billboard business by selling licensing rights to display color changeable-message ads on the highway public right of way. […]
What law affecting your business should change? Miller: Real estate tax relief. Roberts: We’re looking at digital. […]
Blockchain has the potential to transform the digital outdoor advertising landscape. Blockchain can enable a brand to gain a big data insight into their customer demographic by facilitating and encouraging consumers to engage with their digital location-based advertisements (e.g. […]
APN Outdoor has become a member of the Australian Association of National Advertisers (AANA). For over 90 years the AANA has represented Australia’s largest and well-known brands across all major sectors, including FMCG, automotive, banking, finance and insurance, travel, health and beauty, media and communications. […]
The meeting approved all the resolutions that were submitted for its vote. In particular, the AGM: approved the financial statements for the year ending 31 December 2017 and the payment of a dividend of €0.56 per share; renewed the terms of three members of the Supervisory Board: Mr. Pierre Mutz and Mr. […]
Service used by prisons, police to track mobile devices had usernames, passwords exposed in hack. Securus Technologies—the company that provides a geolocation service used for cell phone tracking by law enforcement agencies—has been hacked, exposing the usernames and weakly protected passwords of thousands of customers. […]
The six-second adverts, which Snapchat first announced in April, finally rolled out to users who watch content from professional producers in the app’s Discover section on Monday. The change brings Snapchat in line with other video-based social networks, including YouTube, which has unskippable ‘midroll’ ads in the middle of content. Snapchat has made the move for one simple reason: money. […]
Is Facebook trampling over laws that regulate the processing of sensitive categories of personal data by failing to ask people for their explicit consent before it makes sensitive inferences about their sex life, religion or political beliefs? Or is the company merely treading uncomfortably and unethically close to the line of the law? […]
The obvious new potential OOH advertisers: Casinos, horse and dog tracks who are set up for betting and betting companies like Fan Dual and Draft Kings. The obvious calls are the casinos: Caesars Entertainment, Churchill Downs, Penn National Gaming, Boyd Gaming, Eldorado Resorts, Pinnacle Entertainment, MGM Resorts, Gaming and Leisure Properties, Las Vegas Sands and Wynn Resorts. […]