What is geocoding? Location is just not a mere address. Geocoding is the process where it converts address into spatial data and associates the exact geographical coordinates for that address. […]
• Total market growth was 2.8%; • OOH achieved second best growth in the market with a 6.1% increase. This is the same position it held in 2016; • Cinema recorded highest growth with 6.7%; • Online recorded third highest growth with 5.3%; • Radio recorded a slight increase of 0.5%; • Television and Print recorded declines in revenue in 2017. […]
Theo Theodorou, GM EMEA, Groundtruth; Ben Maher, Sales & Partnerships Director, JCDecaux; Cadi Jones, Commercial Innovation Director, Clear Channel Outdoor; Sven De Smet, Head of Brand, Consumer Journey and Communications, Volvo. Moderated by Jeremy King, CEO, Festival of Media. […]
“It’s become a rite of passage for startups and tech companies in New York,” says Jennifer Fitzgerald, Chief Executive Officer of Policygenius, an insurance-comparison startup. “You’ve made it when you’ve got your subway ads. […]
Few observers will be surprised to learn the much-touted NYC smart city rollout of screens replacing payphone boxes is not going as well as envisioned. I don’t get to New York that often, but when I do, I see lotsa black and blue screens dotting the sidewalks. I hear the same from people who live and work there. […]
Some of the latest trends and uses of digital signage might give your business some extra attention and start turning more heads. Scheduling for more impact. “Dynamic” is a major theme in billboard advertising these days. […]
When purchasing assets, the biggest mistake is not doing proper due diligence and ending up with a sign or signs that have significantly less value than what was paid. Often Buyers check leases and permits. But if they do not do a full title search, it could turn out that the Lessor is not the title owner of the land or there is an easement that interferes with the sign’s existence. […]
Following the premier of "Solo: a Star Wars Story," Lego is promoting its Star Wars-themed brick sets in the U.K. with an interactive outdoor campaign that lets people "build" with a swipe of their hands. The interactive campaign uses gesture sensor technology inviting passers-by to engage with Lego sets on-screen. […]
The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything from the plate number and registration status to ads for car manufcaturers and stolen vehicle notices for police. […]
The NYC-based shopping mall digital out of home ad network Adspace has hired on the former Chief Revenue Officer for Shazam as its new CEO in a bid to drive sales growth across its 300-plus locations. Greg Glenday was instrumental in Shazam’s successful sale to Apple, having taken the music discovery/audio recognition platform into profitability for the first time in its history. […]
Adspace has some 5,000 digital displays in malls throughout the country. "Shazam is getting acquired by Apple and they have a different business model," Glenday says. Advertising isn't a huge part of Apple's business, so he didn't see a long-term place place for himself at the company, he says. […]
JCDEcaux has renewed its exclusive advertising contracts with MTR Corporation for the operation and management of outdoor advertising across seven MTR lines** and the Airport Express. These renewed contracts are effective since January 2018 for up to 6 years. […]
DSS Europe 2018 is a joint venture between Integrated Systems Events, the producer of the Integrated Systems Europe exhibition, and invidis, a Munich-based digital signage consultancy. The event will take place on 4-5 July at the Sheraton Hotel, Frankfurt Airport, Germany. […]
There are lots of companies out there that call themselves turnkey digital signage solutions providers, but far fewer who can do so with straight faces. A company called Zero-In has been doing just that for the last decade, and has developed a nice book of business doing the whole nine yards of signage work – from creative to deployment and ongoing operational management. […]
Insider compiled a list of the highest paid public company out of home execs. Insider also compiled a list of Board of Director Salaries at each public out of home company. There seems to be a troubling inverse relationship between a company’s stock performance/financial metrics and outside board director salaries. […]